rEvolution Marketing LLC
Group Director, Analytics & Insights
rEvolution Marketing LLC, Chicago, IL
Highlights:
rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying, creative production and design, experiential marketing, hospitality, public relations, social media and research.
At rEvolution, we pride ourselves on creating award-winning brand-building marketing, strategic consulting and media programs for our client partners that are widely recognized throughout the global sports industry.
rEvolution is seeking a Group Director, Analytics & Insights to join our growing sports marketing agency. In this role, reporting to the Global Head of Analytics & Insights, you will be responsible for driving the analysis and development of sports marketing intelligence and strategy for brands and rightsholders. You will lead a team of analysts and strategists and sets segment direction while also providing shared services across client teams, service lines and business development initiatives.
You Will:
You Have:
This hybrid role is based in our fabulous Chicago office, but has a global reach
Our Benefits Include:
WE ARE rEvolution
We are a unique collective of marketing experts, built to move the needle for brands looking to leverage sport to achieve their business goals. We know how to convey brand stories authentically in all arenas across three pillars, strategy, activation, and measurement, to deliver best-in-class ideas, execution and evaluation.
Our competitive advantage starts with a sustainable business strategy coupled with a passion to succeed as a team of talented people through our culture, values, principles, and an unwavering attention to detail.
rEvolution is committed to embracing and supporting diversity, inclusivity, and equal opportunity. By continuing to build an inclusive global agency that represents a variety of backgrounds, perspectives and skills, the greater our collective work will be.
- 12+ years of analytics experience, ideally including advertising/marketing agency expereince
- Must have experience with partnership analytics - analyzing the value of partnerships/sponsorships
- 5+ years of people management experience
- Significant experience with business intelligence and syndicated research/analytics tools required
- Hybrid role (3 days on-site, 2 remote), based in Chicago
rEvolution is one of the leading independent, international, and fully integrated sports marketing, consulting, and media agencies. Founded in 2001 with a focus on representing brands in sports, we provide our clients with a full-service marketing approach, including sponsorship consulting, media planning and buying, creative production and design, experiential marketing, hospitality, public relations, social media and research.
At rEvolution, we pride ourselves on creating award-winning brand-building marketing, strategic consulting and media programs for our client partners that are widely recognized throughout the global sports industry.
rEvolution is seeking a Group Director, Analytics & Insights to join our growing sports marketing agency. In this role, reporting to the Global Head of Analytics & Insights, you will be responsible for driving the analysis and development of sports marketing intelligence and strategy for brands and rightsholders. You will lead a team of analysts and strategists and sets segment direction while also providing shared services across client teams, service lines and business development initiatives.
You Will:
- Lead and coach team in conducting research and analysis for strategy and measurement projects across all agency clients and new business pitches.
- Lead analytics initiatives to analyze fan behavior, assess partnership value, and conduct whitespace analysis to inform client campaigns and sponsorship opportunities.
- Define strategic priorities and develops actionable roadmaps for the A&I segment that align with agency-wide goals and drive strategic agency planning.
- Identify and develop innovative approaches to solving client problems and achieving agency objectives, including the creation of new products, services and methodologies.
- Scope and pitch new business to prospective and existing clients.
- Manage segment budget and team utilization while also shaping professional development of direct and indirect reports.
- Establish and maintain strong, strategic partnerships with clients by driving effective onboarding of new clients and ensuring the successful execution of deliverables.
- Lead A&I services for key client accounts, business development pitches and internal product development/thought leadership initiatives.
- Navigate matrixed organization to lead teams across functional areas, ensures all members are meeting deliverables, and resolves all issues both with client and internally relative to all facets of client engagement or new business pitch.
You Have:
- 12+ years of professional experience in marketing analytics and/or strategy, particularly around sports and lifestyle marketing
- 5+ years of people management experience.
- Expert ability to problem-solve and build innovative solutions.
- Significant experience with business intelligence and syndicated research/analytics tools (i.e. YouGov, SBJ Sports Atlas, Infegy, Meltwater, Google Data Studio, Kantar, Nielsen, MRI, Statista, etc.)
This hybrid role is based in our fabulous Chicago office, but has a global reach
Our Benefits Include:
- Medical/Dental/Vision insurance
- 401k w/ Company Match
- Flexible time off policy
- Paid Maternity and Paternity Leave coverage
WE ARE rEvolution
We are a unique collective of marketing experts, built to move the needle for brands looking to leverage sport to achieve their business goals. We know how to convey brand stories authentically in all arenas across three pillars, strategy, activation, and measurement, to deliver best-in-class ideas, execution and evaluation.
Our competitive advantage starts with a sustainable business strategy coupled with a passion to succeed as a team of talented people through our culture, values, principles, and an unwavering attention to detail.
rEvolution is committed to embracing and supporting diversity, inclusivity, and equal opportunity. By continuing to build an inclusive global agency that represents a variety of backgrounds, perspectives and skills, the greater our collective work will be.