Content Marketing Manager, Social Media and Video

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we're changing that. Relay is the all-in-one, collaborative money management platform. We're building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be 'on the money'.

We're looking for a highly creative Content Marketing Manager, Social Media and Video who will play a pivotal role in shaping and executing on our organic social media strategy to grow Relay's brand awareness and audience, create engaging content for U.S. small business owners, and drive MQLs and approvals. The Content Marketing Manager will join a team of quality- and goal-obsessed marketers and creatives who want to help small businesses succeed. If you are looking to contribute your experience and skills in a fast-growing startup; we want to hear from you!

What You'll Be Doing

• Develop and execute the social media content strategy to build awareness of Relay, grow our owned audiences across Instagram, LinkedIn, Facebook, YouTube, Twitter, TikTok and support business goals
• Create compelling, educational, and thumb stopping organic social media content and campaigns to connect with U.S. small and medium sized businesses and showcase why Relay is the best banking platform for cash flow clarity
• Build and manage a content calendar to support marketing activities, including brand campaigns, product launches, demand generation initiatives, showcasing customer stories, UGC content, employer brand posts and more.
• Actively engage in relevant social media conversations, influencer posts and target communities and address customer inquiries to foster positive brand interactions.
• Monitor and report on social media content performance and trending conversations among our target audiences to proactively suggest opportunities to improve or iterate on effort to drive awareness and business goals.
• Create original and repurposed short-form video content for social platforms to showcase Relay's content and grow our audience and engagement
• Flex your creativity and storytelling skills to create content that is on-brand, on-point, and delights our audience.

Who You Are

• You have 3+ years of social media content creation and management experience
• You have a proven track record of using organic content to grow brand awareness and followers
• You're a strong content creator with a natural ability to create engaging, native-platform content across different types of content outputs, including written, static visuals, infographics, and video
• You're always on top of the latest social trend and are the go-to person to explain it to others. You have a passion for social media marketing and proven experience creating impactful content that grows audiences and drives business outcomes
• You're skilled at storytelling with video and have experience interviewing subject matter experts and leveraging their input and perspective to develop expert content
• You have used data/analytics to measure the impact of your work, identify important conversations and topics for target audiences and have adjusted content strategies and tactics to drive greater business impact
• You're a strong project manager with a proven ability to organize and prioritize tasks that maximize your impact while working independently
• You are genuinely excited about creating inspiring, helpful content for small businesses and their owners/operators, and care deeply about their success
• You know how to leverage established tactics, but you can also think beyond the "playbook" to bring creative new ideas for growth

Bonus Points

• You have experience being on camera or the "face" a brand's social media presence
• You have experience creating engaging content about financial topics, for SMB audiences or in B2B markets
• You have experience working in a fintech startup

Our Commitment to You

• Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
• Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
• Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
• Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
• Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
• Dog-friendly space: can dogs really make you happy and healthy? We don't know for sure, but since we don't want to chance it, our office is 100% floof-friendly.
• Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
• Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
• Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.
We're driving real change for small business owners, powered by truly remarkable people. At Relay, you'll find the confidence to take changes, trust to take initiative, and the support you need to build a career you love. Here, we make sure every team member feels empowered to make big decisions, encourage to ask tough questions, and challenged to take risks that result in work we're all proud of. We give you the baton-you run the Relay.
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The Interview Process:

• Stage 1: A 30-minute Google Meets video call with a member of the People Team
• Stage 2: A 45-minute Google Meets video call with the Director of Brand
• Stage 3: A take-home writing sample + case study followed by a 1-hour presentation of your solution to our Marketing team
• Stage 4: A 30-min Google Meets video call with a member of Relay's Leadership team

What's Important to Us:

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal-opportunity employer and we welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your People Team contact, and we will work with you to meet your needs.