LanceSoft
Sr. Marketing Manager, Experience Planning and Integrated Marketing
LanceSoft, Chicago, IL, United States
Title: Sr. Marketing Manager, Experience Planning and Integrated Marketing
Location: Remote, Chicago, IL
Duration: 0-6+ Months
Shift: 1ST Shift (M-F 7)
Pay Rate: $80.00-110.00/Hour on W2.
This contractor will continually improve how we develop meaningful and effective consumer experiences through the full marketing journey. They will champion the use of technology and data to create end-to-end full funnel campaigns for the Sweet Snacking category that bring to life breakthrough, culturally relevant creative ideas that tackle brand and creative challenges.
Responsibilities:
In partnership with the Brand team, support the development of the annual marketing plans to deliver against the business needs.
Lead every step through the full process-creation of agency briefs to creative development through measurement of the programs-that the plans deliver against the business KPIs.
Be aware of all paid media efforts and help lead the charge on creative inputs.
Map specific messaging & creative across the funnel; leverage data and technology to continually improve our Effectiveness and ROIs through enhanced approaches and initiatives.
Help lead the team to develop the full consumer Experience Plan; ensure each channel is stretching with maximum opportunity to create multi-touchpoint experiences for consumers and cultural breakthrough.
Identify big idea opportunities that drive relevancy, breakthrough & persuasion to improve effectiveness (and then bring those campaigns to life).
Define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.
Serve as a master connector within Kellanova's own walls as a conduit with Away From Home (food service), Corporate Affairs, Wellbeing, and Omni, to name a few.
Qualifications:
Bachelor's degree in marketing or related field.
10 years of integrated marketing experience, with a heavy focus on digital.
Strong knowledge of various marketing channels i.e. digital, search, CRM, PR, experiential, eComm.
Cross-channel marketing, strategic insights, leadership, project management, creative ideation.
CRM/PR/Experiential, and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market.
Deep understanding of our consumers, culture, category, brands and the interplay between each
Dedication and championing of the ICP process, our brands, and our teams across the organization and the industry
Demonstrated leadership in motivating, coalescing, and working with cross functional teams
Project Management: Define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.
Strategic & Consumer Insight Driven: Ability to envision the essential parts of a successful consumer experience and identify when/where/how our brands will engage with consumers there.
Location: Remote, Chicago, IL
Duration: 0-6+ Months
Shift: 1ST Shift (M-F 7)
Pay Rate: $80.00-110.00/Hour on W2.
This contractor will continually improve how we develop meaningful and effective consumer experiences through the full marketing journey. They will champion the use of technology and data to create end-to-end full funnel campaigns for the Sweet Snacking category that bring to life breakthrough, culturally relevant creative ideas that tackle brand and creative challenges.
Responsibilities:
In partnership with the Brand team, support the development of the annual marketing plans to deliver against the business needs.
Lead every step through the full process-creation of agency briefs to creative development through measurement of the programs-that the plans deliver against the business KPIs.
Be aware of all paid media efforts and help lead the charge on creative inputs.
Map specific messaging & creative across the funnel; leverage data and technology to continually improve our Effectiveness and ROIs through enhanced approaches and initiatives.
Help lead the team to develop the full consumer Experience Plan; ensure each channel is stretching with maximum opportunity to create multi-touchpoint experiences for consumers and cultural breakthrough.
Identify big idea opportunities that drive relevancy, breakthrough & persuasion to improve effectiveness (and then bring those campaigns to life).
Define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.
Serve as a master connector within Kellanova's own walls as a conduit with Away From Home (food service), Corporate Affairs, Wellbeing, and Omni, to name a few.
Qualifications:
Bachelor's degree in marketing or related field.
10 years of integrated marketing experience, with a heavy focus on digital.
Strong knowledge of various marketing channels i.e. digital, search, CRM, PR, experiential, eComm.
Cross-channel marketing, strategic insights, leadership, project management, creative ideation.
CRM/PR/Experiential, and Shopper/eComm touchpoints and a demonstrated understanding of how they can be architected into a connected experience in market.
Deep understanding of our consumers, culture, category, brands and the interplay between each
Dedication and championing of the ICP process, our brands, and our teams across the organization and the industry
Demonstrated leadership in motivating, coalescing, and working with cross functional teams
Project Management: Define workflows, timelines, and deliverables in partnership with IAT to enable on-time and on-budget campaigns.
Strategic & Consumer Insight Driven: Ability to envision the essential parts of a successful consumer experience and identify when/where/how our brands will engage with consumers there.