Digital Marketing Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

You will be the driving force behind for growing the regional performance marketing channel by developing demand generation programs, executing marketing campaigns, providing analytics, and process improvements.
Responsibilities:

• Own and direct full-funnel planning and execution, targeting strategies and performance of all paid digital marketing platforms across digital platforms for the North America region
• Execute key regional campaigns, closely collaborating with the North America sales and business units to support the regional business goals
• Ownership of campaign performance, KPIs and reporting with the goal of driving marketing efficiencies and effectiveness with ongoing optimizations
• Provide inputs on the regional digital customer journey, touchpoint and content mapping for paid media activation
• Drive digital marketing experimentation, A/B testing and innovation
• Close collaboration with global digital strategy and insights team to deploy business unit aligned strategic plans, insights and analytics and delivery of defined KPIs
• Media planning including advertising budget planning and budget maintenance
• Regular reporting of advertising plans and performance to various stakeholders
• Act as the day-to-day agency lead for paid media, including setting agency targets, evaluating performance and supervision of the agency activities
• Work with global digital marketing team for inputs into the global joint business plans with key media partners.
• Asset conception and request for all digital marketing channels, including banners, videos, text ads, dynamic ads and more
• Evolve all ongoing paid marketing channels to improve the overall strategy, tactics and performance

Preferred Skills and Qualifications:

• Bachelor's degree or equivalent experience.
• Minimum 7+ years of work experience within digital marketing and good understanding of digital media.
• Practical experience in placing Search Ads, Social Ads, Display Ads, Programmatic Ads.
• Experience with DV360 and other Google Stacks.
• Experience in media planning and execution on an international / global level.
• Experience within ecommerce metrics and KPIs.
• Analytical skills to interpret and present data to high-level stakeholders.
• Interpersonal skills to collaborate with global stakeholders.
• Time management skills to take on multiple tasks and meet deadlines.
• Team oriented, ability to work in a matrix organization, effectively and autonomously.

Pre-Requisites :

Salary Ranges (per annum):
$76,880.00 - $128,133.00
Disclaimer: Exact compensation may vary based on skills, experience, and location.

Are you game?