Associate Director, Branded Social Strategy

Obsessed with the latest tech? Up all night playing your favorite RPG? Can't stop researching AI? If you're a social media expert with a passion for gaming and tech looking for your next move, we'd love to hear from you.

What you'll be doing...

As the Associate Director of Branded Social Strategy, you will work closely with the marketing, branded content, and creative teams to pitch and produce engaging social content that upholds our editorial sensibilities while also aligning with our clients' KPIs.

This is an incredible opportunity to continue to build Future's branded content social and innovation offerings for our advertising partners. You will lead branded content social for some of the best brands in the business, building our commercial portfolio across YouTube, Instagram, TikTok, and more, and expanding our innovation offerings across AI, AR/VR, and live-streaming. The Associate Director reports to the Group Executive Director, Social Strategy and Emerging Platforms

Key Responsibilities:

• Lead social and video ideation in RFP-led brainstorms with cross-functional teams and advise on paid and organic strategies, short-form video ideas, tactical distribution, and more.
• In post-sale, own social and social video strategy and execution for all branded content campaigns across gaming and tech.
• Collaborate with the branded content, marketing, and creative teams on photo, longform video, and livestream shoots, including concept ideation, creative and pre-production decks, on-set content capture, editing, and overall execution.
• Develop social media copy and select and/or source imagery for branded content, sales, marketing, and affiliate efforts for multiple Future sites across the GET$ (Tom's Guide, PC Gamer, GamesRadar, TechRadar, etc.) verticals.
• Use campaign insights and reporting to develop learnings that inform future pitches.
• Maintain synergy between marketing calendar and editorial calendar, including livestream programming, and act as liaison between branded content and editorial social teams.
• Brainstorm with social team leadership to proactively concept innovative and out-of-the-box ideas across tried-and-true + emerging platforms (Instagram, Facebook, Pinterest, TikTok, Live Shopping, Metaverse, AR/VR, AI) for branded content campaigns.
• Stay abreast of key industry trends, competitive insights and emerging social media, marketing, and e-commerce technologies.

Experience that will put you ahead of the curve..

• 6+ years of experience in online publishing or marketing, with a background in social media. Experience in a branded content/social team at a major publisher is a plus.
• Very well versed in the gaming and tech landscape, with an understanding of how these categories come to life within the media industry and within commercial campaigns.
• An interest in social media/content marketing, a deep understanding of social media and social video strategy and best practices across Facebook, Instagram, TikTok, Pinterest, X, and YouTube, and experience with social publishing and reporting tools.
• Strong collaborative skills, ability to work cross-functionally and thrive in an entrepreneurial environment; team player attitude and can-do spirit.
• Exceptional verbal and written communication. Comfortable working and communicating directly with clients and demonstrates a careful hand with brands.
• Ability to stay organized and meet deadlines while handling multiple priorities.
• Experience with shooting/editing content.
• Experience being on-camera talent is also a plus.

What's in it for you you...

We have several awesome perks available to our staff. We offer:

• Uncapped vacation time, because we trust you to manage your workload and time
• Comprehensive medical, dental and vision insurance
• Commuter benefits offered for your hybrid work schedule
• 401k matching
• When we hit our targets, enjoy a share of our profits with a bonus
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level C4

Please note, the salary range for this position is $80,000 - $90,000

This is a Hybrid role from our NYC Office, working three days from the office, two from home

Who are we...

We're Future. We're 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We've got ambitious plans that build on our growth momentum and unlock new opportunities and we're looking for talented people who want to be a part of it.

Our Future, Our Responsibility - Inclusion and Diversity at Future

We have a voice and we're going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We're an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!

Find out more about Our Future, Our Responsibility on our website.

#LI-Hybrid