Hearst Television Inc
Manager, Programmatic Revenue
Hearst Television Inc, New York, NY
Job Description
Manager, Programmatic Revenue
Hearst Newspapers is looking for a motivated and resourceful Manager, Programmatic Revenue to support our national digital team during an exciting period of transformation and growth for our business. This role will help support crucial partnerships with ad tech partners, agencies, and advertisers as we scale our national deals business. This role will also be an integral stakeholder in helping shape Hearst Newspapers' long-term strategies around deterministic & contextual signals, video experience, and carbon reduction.
Key Responsibilities:
Qualifications
Desired Characteristics
Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate is between $95,000 and $105,000. Please note this information is specific to those hired in New York City If this role is open to candidates outside of New York City, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
About Hearst Newspapers:
With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate. At HNP, we are investing in new and innovative ways to tell stories-growing newsrooms, diversifying tools, evolving platforms-to support the millions of people who trust us each month to help them make decisions, take action, and be inspired.
#LI-BV1
Manager, Programmatic Revenue
Hearst Newspapers is looking for a motivated and resourceful Manager, Programmatic Revenue to support our national digital team during an exciting period of transformation and growth for our business. This role will help support crucial partnerships with ad tech partners, agencies, and advertisers as we scale our national deals business. This role will also be an integral stakeholder in helping shape Hearst Newspapers' long-term strategies around deterministic & contextual signals, video experience, and carbon reduction.
Key Responsibilities:
- Support Hearst Newspapers' national direct & programmatic teams in deal setup, optimization, pacing, reporting, daily management, troubleshooting, and client management
- Collaborate with national direct & programmatic teams on avails and inventory management, RFPs, proposals, and campaign execution
- Assist in deal prospecting, helping national & programmatic sales teams identify new deal targets and upsell opportunities
- Proactively develop and execute optimizations and strategies to grow national direct & programmatic revenue
- Help support and lead programmatic partnerships with ad tech partners, including SSPs, DSPs, agencies, trading desks, among others
- Assist in yield responsibilities, including pricing strategies, inventory management, programmatic A/B proposals & testing, and deals evangelization
- Influence and inform programmatic roadmap, staying on top of programmatic trends to keep Hearst Newspapers at forefront of industry change
Qualifications
- 3-4+ years' experience in digital account management or operations, with at least 2 years in the programmatic space
- Experience working with major programmatic advertising platforms (e.g., Google Ad Manager, Magnite, Xandr, DV360, The Trade Desk) a big plus
- Understanding of programmatic display, OLV, and CTV auction dynamics & bid requests a big plus
- Proven track record of growing relationships with clients, understanding their objectives, and recommending strategies that meet their needs
- Excellent communication, negotiation, and presentation skills
- Proficiency in Excel, with ability to manipulate and analyze large revenue datasets
Desired Characteristics
- Excellent oral and written communication skills and demonstrate ability to work with a broad range of internal and external stakeholders (Clients & partners, finance, business Intelligence, product teams)
- Collaborative and solutions-oriented mentality
- Proactive and creative mindset with an ability to come up with new ideas to grow revenue
- Well-organized and attention to detail
Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
- Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
- Invest for the Future: Competitive retirement plan with matching program in most markets.
- Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
- Paid Parental Leave: Support for growing families, with paid leave for new parents.
- Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
- Emotional Wellbeing: Be your best self with our mental wellness benefits.
- LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.
- Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
- Pet Wellness Reimbursement & Rover Credits: We care about your pets, too - helping you keep them happy and healthy.
- And more, click here for additional benefits and details.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate is between $95,000 and $105,000. Please note this information is specific to those hired in New York City If this role is open to candidates outside of New York City, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
About Hearst Newspapers:
With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate. At HNP, we are investing in new and innovative ways to tell stories-growing newsrooms, diversifying tools, evolving platforms-to support the millions of people who trust us each month to help them make decisions, take action, and be inspired.
#LI-BV1