Manager, Digital Marketing

Job Title: Manager

Company: Maya Chia

Position Overview: The Digital Marketing Manager at Maya Chia will serve as a strategic collaborator with the CEO, responsible for setting and executing an integrated digital marketing strategy for the brand. This role requires a proactive and detail-oriented individual who can provide high-level strategic thinking, set up and execute campaigns and requisite know-how, and manage a team, including external vendors. The ideal candidate will deeply understand the beauty and wellness industry, particularly regarding skin and hair care. Experience in adjacent industries like apparel, cosmetics, or other luxury consumer products is also valuable.

Key Responsibilities:

Set Digital Marketing Strategy

•
Direct marketing and brand strategy, including forecasting, budget management, and determining KPIs to drive revenue growth, customer loyalty, and customer acquisition

•
Design marketing initiatives, brand partnerships, and brand awareness campaigns to achieve strategic priorities

Execute Cross-Channel Marketing & External Communications

•
Manage day-to-day execution of digital marketing and growth activities

•
Execute and scale Paid Social and Search strategies, focusing on platforms such as Pinterest, TikTok, Facebook, Instagram, and Google

•
Develop, implement, and manage email and SMS growth strategies, including automations and campaigns

•
Co-lead B2B communications with the C-suite to ensure effective brand representation across key retailers

•
Manage all brand and press communication strategies, including influencer and press outreach, seeding, partnerships, and organic social placements.

Direct eCommerce Priorities

•
Manage all eCommerce activities, including merchandising, on-page SEO optimizations, on-site conversion optimizations, go-to-market eCommerce rollouts, and daily website maintenance

•
Oversee UX/UI and web design efforts for eCommerce success; utilize web traffic analytics and heat map technologies to optimize website checkout conversion processes

Bolster Brand Growth:

•
Collaborate closely with the C-suite on product launch strategies and positioning; conduct competitor market share research and analysis, and develop ongoing marketing funnel strategies for successful launches.

•
Provide creative direction in packaging development, branding, and maintaining the overall brand image

Team Leadership:

•
Mentor and guide junior staff, fostering a collaborative and high-performing work environment

•
Assist in talent acquisition and development

•
Promote a culture of continuous improvement and innovation

Qualifications:

•
Bachelor's degree in Business Administration, Marketing, or a related field.

•
3-5 years of experience in a digital marketing role, preferably within the beauty, wellness, or consumer goods industry.

•
Experience working across marketing channels (paid media, social, affiliate)

•
Familiarity with CRM & loyalty strategies

•
Ideal candidate will come with experience both setting & executing an integrated marketing strategy

•
Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships

•
Strong understanding of the skin and haircare market, including trends, challenges, and opportunities

Skills:

•
Exceptional communication, interpersonal, and leadership skills

•
Highly organized, detail-oriented, and capable of handling multiple tasks

•
Comfortable operating independently in a fast-paced, dynamic environment of changing priorities

•
Proficiency in project management and retail software such as Shopify, Quickbooks, Asana, Slack, and Adobe Illustrator a plus

•
Experience & skills

•
Ideal candidate will come with both marketing strategy & execution experience with a beauty, wellness, or similarly related brand (e.g., apparel)

•
Past managerial experience preferred as candidate will have direct reports and manage vendor/agency relationships

•
Candidate will work closely with C-suite and should be able to think strategically and operate independently

Why Maya Chia: Maya Chia is dedicated to creating high-performance skincare and haircare products powered by nature's most potent ingredients. As a member of our team, you will play a crucial role in shaping the future of our brand, achieving our next phase of growth, and driving our mission to deliver innovative and effective beauty solutions to our customers. We offer a collaborative and inclusive work environment, opportunities for professional growth including a promotion path to more senior roles, and a commitment to fostering a culture of excellence.

Location: Role is in-person or hybrid with occasional co-location required in Charleston, SC

Compensation: Salary & benefits for this role will be competitive with commensurate roles.

Application Process: Interested candidates should submit their resume and a brief cover letter to info at mayachia.com Please include “Digital Marketing Manager – [Your Name]” in the subject line. Applications will be reviewed on a rolling basis until the position is filled.