Marketing Manager - Americas

Fenergo is the leading provider of Client Lifecycle Management (CLM) solutions that digitally transform how financial institutions, asset management/servicing, fintech and corporate firms onboard and manage clients throughout their client lifecycle.

Its software digitally orchestrates every client journey from initial Know your Customer (KYC) and client onboarding, automating regulatory compliance and enabling continuous monitoring throughout the client lifecycle (transaction monitoring, perpetual KYC), all the way to client offboarding.

Fenergo is recognized for its in-depth financial services and regulatory expertise and out-of-the-box rules engine which ensures financial institutions are future-proofed against evolving Environmental, Social and Governance (ESG), KYC, Anti-Money-Laundering (AML), tax and prudential regulations across 120+ jurisdictions.

Headquartered in Dublin, Ireland, Fenergo has offices in North America, the UK, Poland, Spain, South Africa, Asia Pacific, and the United Arab Emirates.

What does this role entail?

The Americas Marketing Manager will be responsible for generating pipeline for the Americas region. With responsibility over specific segments, the Marketing Manager will drive online and offline marketing initiatives, campaigns and events in the US. You will create and execute marketing plans that deliver tangible results in collaboration with BDR, Sales, Global Marketing and Product Marketing teams.

You will own the Marketing Funnel for the region, ensuring that we stimulate demand through the funnel with quality leads and target each stage of the funnel with appropriate campaigns and deliver memorable marketing experiences that support our regional sales goals.
Duties and Responsibilities:

Americas Marketing Plans:

• Create, agree, and fulfil Marketing plans that align with the Americas goals across segments and motions, ensuring we generate sufficient demand that can convert into opportunities.
• Deploy different tactics to ensure we stimulate demand in the key areas e.g. Account Based Marketing for Priority Accounts and demand generation tactics for other accounts.
• Own the Marketing Funnel for the Americas region, ensuring the right quality and quantity of leads move efficiently through the funnel and are accelerated if required.
• Measure results from every campaign ensuring we are delivering the right outcomes. Own your scorecard and present these outcomes to key stakeholders (Marketing, Product Marketing, Sales, BDR teams).
• Ensure all events and marketing campaigns are delivered on time and within budget, and measure and report on their effectiveness.

Local Digital, Content & ABX Campaigns:

• Create and deploy very tailored ABX campaigns for key accounts.
• Design, plan, and deploy local campaigns for the Americas region, designed to stimulate demand generation for the Americas marketing funnel.
• Work closely with Sales team to identify buying committees and find ways in which to introduce them to the Marketing Funnel and increase their engagement on campaigns.
• Adapt digital and content marketing programmes to the needs of a regional sales team and deploy campaigns using all necessary digital channels.
• Work closely with internal marketing teams to deliver localised and regional-specific press releases/case studies (Communications & Content Team), partner and customer marketing initiatives.

Event Management:

• You will have direct ownership for all regional events, taking the lead for all regional events, webinars, and roundtables for the Americas region. You will also collaborate closely with the Global Events team to deliver any global event that may be pertinent to your region.
• Evaluate all third-party events according to Fenergo criteria and outline what success looks like for each event.
• Attend relevant trade shows and events, delivering onsite management and decision-making.
• Create an event plan for every event, webinar or roundtable that we invest in, outlining the key elements of the event, investment and KPIs that we want to achieve.
• Prepare a post-evaluation report on all event-related activities to determine if we achieved success and ROI for the event.

Cross Team Collaboration:

• Collaborate with teams across Sales, Business Development, Product Marketing, Content Marketing, Digital Marketing and Partner & Customer Marketing teams to execute core campaigns that will deliver excellent results.
• Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
• Document and share lead/customer intelligence with sales team.

Desired Experience

• Degree in Marketing, Communications, or relevant business area.
• 5+ years of Marketing experience.
• Previous experience delivering, accelerating, and expanding sales pipeline through marketing.
• Fluency in English.
• Proven proficiency in working with Marketo, Salesforce, Demandbase, On24 (or equivalents).

Nice to have

• Experience working at a hypergrowth technology business
• Exposure to working with financial service clients

What we value

We are striving to become global leaders across all the categories we operate in and as part of that we are a high-performing highly collaborative team that works cross functionally to accommodate our clients needs.

• Collaboration: Working together to achieve our best
• Outcomes: Drive Success in every engagement
• Respect: A collective feeling of inclusion and belonging
• Excellence: Continuously raising the bar

What's in it for you?

• Comprehensive Medical, Dental, and Vision Cover provided by Cigna, ensuring your health and well-being are taken care of.
• Avail of Cobra Coverage, giving you the option for continued health insurance even during transitional periods.
• Get access to the Employee Assistance Programme via Cigna, providing support and resources for personal and professional challenges.
• Join our 401k program to save for your retirement and secure your financial future.
• Receive Life, Accident, and Disability Cover through Cigna, offering financial protection for unexpected circumstances.
• Earn an annual company bonus, recognizing your hard work and contributions to our success.
• Enjoy a generous allocation of 20 days of Paid Time Off, allowing you to recharge and maintain a healthy work-life balance.
• Benefit from 3 company closure days, giving you additional time to relax or pursue personal interests.
• Participate in extensive training programs, both in person and online, through 'Fenergo University', enhancing your skills and knowledge.
• Be paired up with a buddy as a new starter, ensuring a smooth onboarding experience and providing a support system within the company.
• Have the opportunity to work on a cutting-edge Fintech Product, using the latest tools and technologies, enabling you to stay at the forefront of innovation.
• Track and assess your own career development and progress with our defined training and role tracking, empowering you to take control of your professional growth.
• Enjoy complimentary lunches in the office, providing convenience and nourishment throughout your workday.
• Receive a Work From Home set-up allowance, assisting you in creating a comfortable and productive remote working environment.
• Access to Savings Accounts, offering a convenient way to save and manage your finances.
• Salary range: 115,000 - 130,000 USD

Diversity, Equality, and Inclusivity

Fenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement. We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.