Digital Marketing Manager

Job Description
BrandStar Digital is in search of an experienced Digital Marketing Manager to lead the successful implementation and maintenance of digital marketing projects and campaigns of various types and complexity for agency clients either directly or through subordinate team members. This involves developing and implementing tailored digital marketing strategies based upon client needs that include search engine marketing (SEM), search engine optimization (SEO), digital advertising, paid social, and email marketing campaigns to achieve client business objectives. The Digital Marketing Manager is creative while data-driven and must be able to create schedules, manage team resources, and create best practices while handling multiple client projects simultaneously.

Specific responsibilities of the Digital Marketing Manager include:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion.
• Build and manage digital advertising campaigns within multiple platforms such as Google Ads, Instagram, Facebook, and Amazon or similar platforms in accordance with client needs, goals, and budget. This involves the set-up, optimization, and management of Pay Per Click (PPC) and digital advertising campaigns for multiple clients simultaneously.
• Conduct audience and keyword research as needed, landing page development, set up of digital campaigns, audience targeting and goal tracking, and A/B testing.
• Create and manage content for digital channels including website, social media, email marketing, and other online platforms.
• Develop and implement search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, and paid social strategies and campaigns.
• Conduct in-depth analysis of website traffic, user behavior, and conversion data to identify trends and opportunities for optimization.
• Collaborate with internal teams to develop assets including graphics, videos, and other multimedia content.
• Create dashboards for use in the analysis, tracking, and depiction of campaign data against Key Performance Indicators (KPIs).
• Participate in client meetings to ensure digital needs and objectives are understood and appropriate client strategies are created. Provide consultative feedback based on subject-matter expertise that align with agency capabilities and resources.
• Perform regular analysis of implemented digital ad campaigns to assess the effectiveness of the client strategy. Recommend data-driven changes and implement as needed to ensure customer satisfaction.
• Monitor and manage budgets, ensuring campaigns are delivered on time and within budget.
• Lead and manage the work of staff and professionals within the digital marketing team.
• Manage relationships with contractors, vendors, and offshore team members, serving as the primary point of contact for coordination and communication regarding client projects.

Who is BrandStar?

BrandStar is a fully integrated multi-media, digital video, and television production facility. We are experts in connecting PEOPLE with BRANDS to do LIFE better by way of delivering current and strategically relevant brand content that inspires, educates, and enhances the lives of our viewers and media audiences.

For more information on us, please visit our website www.BrandStar.com.

Experience and Skills

• Minimum of 5 years experience working with search engine optimization methods and digital advertising, specifically Google Ads and related platforms.
• Minimum of 2 years experience working within an advertising agency or digital marketing firms.
• Minimum of 2 years experience prior experience managing and/or leading the work of others.
• Demonstrated knowledge of digital ads and account management.
• Specific knowledge of and experience with lead generation and e-commerce setting up and managing digital advertising with Google Ads including Search, Display, Video, Performance Max, Shopping, and Remarketing campaigns.
• Must have experience with Google Merchant Center, Google Analytics GA4, and setting up goal tracking and conversion tracking with WordPress, WooCommerce, and/or Shopify.
• Experience setting up and managing advertising through Bing, Facebook, Instagram, LinkedIn, Pinterest, Snap, TikTok, and/or Amazon is beneficial but not required.
• Certification as Google Ads Certified or Google Analytics Certified or equivalent highly preferred.
• Ability to work effectively in a fast-paced, entrepreneurial environment.
• Organized; with the ability to prioritize and juggle multiple tasks or projects simultaneously, meet critical deadlines, and handle stressful situations in a professional manner.
• Ability to adapt and pivot, often without notice, to address critical issues as they arise while still delivering on-time, on-budget departmental goals.

Job Benefits
BrandStar offers a variety of benefits to all full-time employees including:

• Health, dental, vision, and life insurance.
• Flexible Spending Account
• Health Savings Account
• 401(k)
• 401(k) matching
• Paid time off