Omnicom Media Group US
Director, Digital
Omnicom Media Group US, New York, NY
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!
As the Director, Digital Activation, you will play a critical role in leading strategies across planning and activation that deliver on client business objectives but also push them into new territories. You'll work at the intersectionality of data, media and creative to drive strategic and innovative digital media solutions to meet the forces of change in the industry.
Responsibilities
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$140,000-$160,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!
As the Director, Digital Activation, you will play a critical role in leading strategies across planning and activation that deliver on client business objectives but also push them into new territories. You'll work at the intersectionality of data, media and creative to drive strategic and innovative digital media solutions to meet the forces of change in the industry.
Responsibilities
- Serve as the key point of contact for the client, internal teams, creative agencies, OMG center and external media/data partners to drive integration, delivery and best in class digital media activation
- Develop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in overall program management
- Operate as a digital media subject matter expert within the organization, ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise across Programmatic, Search and Social.
- Work closely with Strategy, Marketing Science and Analytics to ideate on innovation and capability development in digital media
- Continually monitor the landscape for new partners and technologies that can be engaged to up level digital capabilities
- Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement
- Understand the client's marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI
- Operate as a transformation agent for clients to improve their digital media strategy and execution
- Foster a culture of continual learning, ensuring direct team members feel strong leadership support, a respective environment, challenged and on the edge of performance media practices
- Lead team utilize of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
- 8+ years of Media experience
- 6+ years in a management role
- Understanding of client/agency operations and finance processes
- Knowledge of ad-serving platform such as CM
- Retail/eCommerce/Entertainment experience
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$140,000-$160,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice