IPG MediaBrands
VP, Director, Business Leadership
IPG MediaBrands, Los Angeles, CA
Business Summary
Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.
Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.
Position Summary
The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.
This VP, Director role will be responsible for playing a strong supporting role in the pitch and act as future day-to-day business lead for new clients, while acting as go-to media strategist for cross-functional team and delivering energetic, effective presentations. This role will actively participate in new/organic growth for the agency through strategic selling of services, new business and/or through client business growth. In addition, this role will be responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel direct report(s).
Responsibilities
Portfolio & Growth
Media Strategy
People & Culture
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [redacted].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$170,000-$180,000 USD
Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.
Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.
Position Summary
The Business Leadership team builds strong client relationships that drive positive outcomes for their business. The team does this by immersing itself in the business, elevating strategic opportunities for growth, and developing media recommendations that keep clients at the forefront of the industry. The key to this leadership comes from Mediahub's values, including a commitment to fostering curiosity, collaboration and diversity with the talented humans that power our global challenger brand. This team problem-solves, generates innovative solutions and displays energy and passion for the work presented. Successful candidates must not shy away from change, as we are an agency that thrives on the constant evolution of technology and its role in our work. Candidates must be comfortable working with data, have excellent communication and organizational skills and be confident collaborators.
This VP, Director role will be responsible for playing a strong supporting role in the pitch and act as future day-to-day business lead for new clients, while acting as go-to media strategist for cross-functional team and delivering energetic, effective presentations. This role will actively participate in new/organic growth for the agency through strategic selling of services, new business and/or through client business growth. In addition, this role will be responsible for developing the skill and knowledge base of those more junior as well as supervise, advise and counsel direct report(s).
Responsibilities
Portfolio & Growth
- Build and strengthen mid-to-senior client relationships as a business partner and thought-leader to their organizations, resulting in top tier TRR score/client satisfaction.
- Demonstrate understanding of client's business/category and can apply to role of media.
- Coordinate collaboration and business updates with Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams. (Responsible for preventing siloes).
- Support Group Director in maintenance of monthly MBIS investment and forecast tracking with Partner Investments and Client Finance
- Partner with Local Investments, Kinesso and Partnership Investments to ensure partner consideration and, once approved, implementation of Mediabrand opportunities (Orion, MAGNA Deals, Performance products)
- Listen to and summarize notes/implications from client earnings reports and/or Board of Director meeting outcomes and share with agency team and leadership stakeholders.
- Collaborate with Director and Associate Director to develop and consistently provide industry updates, performance insights and opportunities to Clients.
- Elevate client work within the agency and partner with Growth and Comms teams to submit for awards and recognition.
Media Strategy
- Oversee development of goals, audience and channel strategies, execution and measurement for 1-2 midsize client business
- Kick off all teams with approved brief and collaborate on timelines, priorities and recommendations.
- Set recommended budget by channel, working directly with channel leads to assess minimum spend/performance requirements and costing.
- Partner with analytics team to determine measurement objectives and taxonomy.
- Briefs, outlines content and provides feedback to partner and junior planners on presentations/recommendations/reporting and plan optimizations for client facing presentations.
- Leads presentation of media plans to internal, partner teams, and/or client for approval and makes necessary adjustments.
- Fulfill use of IGNITE planning strategy process (Implement business intelligence, Generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) with client teams, to guarantee robust analysis of business/media role.
- Oversee team running all planning tools (i.e. Kismet, R/F, etc), as well as partnering with Analytics to run any models, to determine the optimal media mix (across all channels) and plan delivery.
- Partner with Insights + Action and Audience Sciences to develop audiences, profiles and strategies to implement and measure. When Insights + Action is not in scope, create audience profiles using Scout and implement within Kismet to inform channel mix.
- Identify and sell-in opportunities for R+D, incremental I+A research/projects to elevate creative ideas, partner innovations and breakthrough consumer engagement ideas to drive client business growth.
- Identify great work and partner with Comms/I+A/R+D/etc. to create case studies that win awards, win business and celebrate the work (internally and externally)
- Bring Mediahub values to life by challenging norms, creating "never been done before", and pushing the limits of data-driven audience and performance insights.
- Build presentations with effective story-telling to create engagement and buy-in to the work
People & Culture
- Foster a diverse, inclusive, creative culture, dedicate yourself to the development of your team.
- Collaborate with peer group for creative-thinking, accountability and thought-leadership.
- Provide Business Leadership team with senior management perspectives, insights and goals.
- Model creativity, inclusion and curiosity when sharing and discussing industry updates, Mediabrands capabilities and client work with extended teams.
- Maintain regular team meetings and 1:1s to ensure information is appropriately cascaded, there are opportunities for discussion and feedback, and direct report goals/development plans are prioritized.
- Elevate client work within the agency and partner with Growth and Comms teams to submit for awards and recognition.
- Actively participate in agency DEIB trainings and events, ERGs, ensure recruiting / interviewing / management is unbiased, inclusive.
- 10+ years' experience required.
- Demonstrate strong proficiency of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc.
- Able to demonstrate leadership capabilities including developing team goals, providing recognition, providing performance feedback and shaping development plans.
- Must be a proven national ad agency leader, with record of delivering effective, award-winning work and securing new business and/or driving substantial organic growth.
- Proven ability to run accounts of $25-50M in billings.
- Willing and able to travel approximately 2-3 times/year for client and industry meetings, conferences, training, etc.
- Bachelor's degree preferred.
- Build strong client relationships in order to develop a trusting partnership, more effectively sell ideas and contribute to positive agency evaluations.
- Demonstrate excellent verbal, written and presentation skills and ability to think on your feet
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [redacted].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range
$170,000-$180,000 USD