McCann Health London
VP, Creative Director, Art/FCB Health NY
McCann Health London, New York, NY
Job Description
JOB SUMMARY:
The VP, Creative Director - ART (VP CD - ART) leads the brand Art team(s) to ensure high quality of content and style to meet the clients' marketing strategies and objectives. With Copy & cross-functional partners, the VP CD - ART owns responsibility for developing award winning ideas, brand strategy, team development & cohesion, client management, and creative ideation & execution. The VP CD - ART is responsible for career development & management of direct & indirect reports for all workstreams and brands in their portfolio. As officers and senior leaders of the company, the VP CD - ART is an ambassador of the agency internally and externally.
ESSENTIAL FUNCTIONS:
Creative Ideation
Works collaboratively with creative & strategy partners to develop smart, single-minded ideas that are unique anddeliver on the strategy.
Executional Craft
Skillful visual translation of creative ideas and concepts. Intellectual/technical ability to bring creative ideas to lifewith high level of attention to detail and the overall aesthetic of a project; ensuring that the final output is compelling, unique, visually stunning and award worthy. This is something you should be able to do for yourself, as well developing your creative team to push for that high level of craft in all creative opportunities.
Cross-Functional Collaboration
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain and maintain creative vision outlined for the agency
Client Management
Develop and maintain strong client relationships through demonstrated creative leadership, ability, and successful output.
Strategic Thinking
Maintain high-level understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to contribute innovative ideas and tactics.
Team Management & Development
Leads Art teams on brand(s), providing mentorship/guidance to copy team as needed. Demonstrated ability to hire and retain highly capable people while fostering inclusive and positive culture.
Business & Resource Management
Maintains timely & detail oriented approach to administrative duties, ensuring creative team is billable and fully utilized to increase productivity and efficiency.
New Business
Grow existing brands and participate in new business to generate additional revenue.
Agency & Culture
Participate in internal & external initiatives to elevate agency operations, community & brand.
JOB DUTIES / RESPONSIBILITIES:
*For Specialty functions, see additional information (if applicable) in the box below.
Creative Ideation
• Partners with Account, Senior Creative Management, & Clients in development/presentation of brand personality, positioning, and creative briefs across multiple brands.
• Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.
• Helps set priorities, approve visual materials, and manages workloads within Art/Copy team so that assignments are completed within agreed upon time frames.
• Participates in client reviews, presenting & defending creative direction in collaborative manner, while responding and incorporating feedback.
Executional Craft
• Collaborates with production, ensuring quality work that is completed as designed, on time, without error and on budget. • Manages and carries out photo shoots, CGI, illustrators, video and film production, with assistance from reports.
• Clearly communicate with vendors/artists to make sure the art is produced at a high standard.
Cross Functional Collaboration
• Maintains positive and solutions-oriented approach with various agency departments including Editorial, Account, Strategy and Project Management.
• Communicates effectively with various departments to ensure alignment in creative vision, deadlines, revisions, and quality control. • Suggests, solicits, and implements new ideas/operational efficiencies to improve cross-team ways of working.
Client Management
• Maintains strong relationship with client leads through demonstrated creative ability and active communication.
• Partners with clients to understand brand, messaging, & creative vision.
• Professionally and tactfully manages client expectations, timelines, and requests.
Strategic Thinking
• Possesses an expert-level understanding of the assigned account, treatment category, and understanding of competitive landscape.
• Work with account and creative senior management to develop and advocate for overall marketing strategies.
• Participate & lead strategic and tactical meetings.
Talent Management & Development
• Leads Art teams on brand(s), and provides mentorship/guidance to copy team as needed.
• Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (e.g. delivering feedback, annual reviews, general and performance management).
• Demonstrates leadership, empathy and professionalism in communications.
Business & Resource Management
• Ensure Art/Copy team members across portfolio are billable & fully utilized to increase productivity and efficiency.
• Partner with Creative Resourcing to determine scopes, billability, and acquire freelance support as needed.
New Business
• Lead and/or participate in creative pitch efforts to successfully grow new business.
• Evaluate and identify opportunities to grow business with current brand(s)/client(s).
Agency & Culture
• Act as ambassador for the agency at industry events.
• Participate and/or lead agency initiatives outside of day-to-day to elevate employee experience and department.
• Responsible for establishing and maintaining the reputation of the company as a creative leader in healthcare advertising.
•EDUCATION:
DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED
Bachelor's Marketing, Advertising, Visual Communications, Graphic Design, Art and Design or related field. Preferred
LICENSES & CERTIFICATIONS:
N/A
EXPERIENCE:
MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED/PREFERRED
12+ years
Visual Communications, Graphic Design, Art Direction and Design or related field Required
0+ years Pharmaceutical/Healthcare advertising Preferred
KNOWLEDGE, SKILLS, & ABILITIES:
• In addition to resume, comprehensive digital portfolio demonstrating creative ability required.
• Software:
o Fluent in Microsoft Office Suite (Word, Excel, PPT, Teams) or equivalent
o Fluent in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• General Pharma Advertising Industry Knowledge Preferred
• Expert Art Direction aptitude (Strategy, Concepting, Creative Tools/Systems, Execution).
• Expert Financial Management & resourcing acumen
• Expert level ability to implement strategic thinking & problem solving.
• Expert knowledge of Art and Design principles across media channels.
• Strong written and verbal communication
• Strong Leadership and People Management ability
• Strong multi-tasking and prioritization ability.
COMPETENCIES:
Leadership - Demonstrates a stabilizing and authoritative presence that engenders team confidence, inspires & motivates, and communicates clear vision that moves everyone toward common goal.
Collaboration - Ability to work effectively in a team environment to build and foster collaborative environment.
Creativity - Develop & articulate out-of-the-box, innovative ideas aligned with brand objectives and strategy.
Motivation - Possesses an ability to motivate others to work toward the ideal results.
Communication - Expresses ideas with confidence, professionalism, and passion
Organization - Manages time, proactively finds the resources (e.g. time, people, materials) needed to get the job done, ensures work is completed on time.
Problem-Solving - Delivers decisive solutions and takes the necessary action to implement them.
Business Management - Creates clear goals, identifies proper resources (e.g. time, people, materials), and delegates responsibilities to foster a collaborative environment.
Interpersonal Skills - Works effectively in a team environment and builds relationships with others. People Management - Coaches to develop capabilities beyond their job duties
Professionalism - Maintains professional and a non-political stance at all times, putting what's best for company and clients first.
New Business Pitching - Adept in Leading/participating new business pitch process to generate additional revenue.
Negotiation & Persuasion - Convinces others to present one's viewpoint in such a way that makes an impact and is accepted by others
Accountability - Demonstrates and communicates a high level of ownership and commitment to achieving result; Takes responsibility for one's own actions and decisions, and their consequences
ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS:
OTHER INFORMATION:
N/A
STATEMENT OF UNDERSTANDING:
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner. There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance. This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
Salary
$170,000 to $240,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
JOB SUMMARY:
The VP, Creative Director - ART (VP CD - ART) leads the brand Art team(s) to ensure high quality of content and style to meet the clients' marketing strategies and objectives. With Copy & cross-functional partners, the VP CD - ART owns responsibility for developing award winning ideas, brand strategy, team development & cohesion, client management, and creative ideation & execution. The VP CD - ART is responsible for career development & management of direct & indirect reports for all workstreams and brands in their portfolio. As officers and senior leaders of the company, the VP CD - ART is an ambassador of the agency internally and externally.
ESSENTIAL FUNCTIONS:
Creative Ideation
Works collaboratively with creative & strategy partners to develop smart, single-minded ideas that are unique anddeliver on the strategy.
Executional Craft
Skillful visual translation of creative ideas and concepts. Intellectual/technical ability to bring creative ideas to lifewith high level of attention to detail and the overall aesthetic of a project; ensuring that the final output is compelling, unique, visually stunning and award worthy. This is something you should be able to do for yourself, as well developing your creative team to push for that high level of craft in all creative opportunities.
Cross-Functional Collaboration
Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain and maintain creative vision outlined for the agency
Client Management
Develop and maintain strong client relationships through demonstrated creative leadership, ability, and successful output.
Strategic Thinking
Maintain high-level understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to contribute innovative ideas and tactics.
Team Management & Development
Leads Art teams on brand(s), providing mentorship/guidance to copy team as needed. Demonstrated ability to hire and retain highly capable people while fostering inclusive and positive culture.
Business & Resource Management
Maintains timely & detail oriented approach to administrative duties, ensuring creative team is billable and fully utilized to increase productivity and efficiency.
New Business
Grow existing brands and participate in new business to generate additional revenue.
Agency & Culture
Participate in internal & external initiatives to elevate agency operations, community & brand.
JOB DUTIES / RESPONSIBILITIES:
*For Specialty functions, see additional information (if applicable) in the box below.
Creative Ideation
• Partners with Account, Senior Creative Management, & Clients in development/presentation of brand personality, positioning, and creative briefs across multiple brands.
• Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.
• Helps set priorities, approve visual materials, and manages workloads within Art/Copy team so that assignments are completed within agreed upon time frames.
• Participates in client reviews, presenting & defending creative direction in collaborative manner, while responding and incorporating feedback.
Executional Craft
• Collaborates with production, ensuring quality work that is completed as designed, on time, without error and on budget. • Manages and carries out photo shoots, CGI, illustrators, video and film production, with assistance from reports.
• Clearly communicate with vendors/artists to make sure the art is produced at a high standard.
Cross Functional Collaboration
• Maintains positive and solutions-oriented approach with various agency departments including Editorial, Account, Strategy and Project Management.
• Communicates effectively with various departments to ensure alignment in creative vision, deadlines, revisions, and quality control. • Suggests, solicits, and implements new ideas/operational efficiencies to improve cross-team ways of working.
Client Management
• Maintains strong relationship with client leads through demonstrated creative ability and active communication.
• Partners with clients to understand brand, messaging, & creative vision.
• Professionally and tactfully manages client expectations, timelines, and requests.
Strategic Thinking
• Possesses an expert-level understanding of the assigned account, treatment category, and understanding of competitive landscape.
• Work with account and creative senior management to develop and advocate for overall marketing strategies.
• Participate & lead strategic and tactical meetings.
Talent Management & Development
• Leads Art teams on brand(s), and provides mentorship/guidance to copy team as needed.
• Responsible for hiring, staffing, career development, and full life-cycle talent management for direct team (e.g. delivering feedback, annual reviews, general and performance management).
• Demonstrates leadership, empathy and professionalism in communications.
Business & Resource Management
• Ensure Art/Copy team members across portfolio are billable & fully utilized to increase productivity and efficiency.
• Partner with Creative Resourcing to determine scopes, billability, and acquire freelance support as needed.
New Business
• Lead and/or participate in creative pitch efforts to successfully grow new business.
• Evaluate and identify opportunities to grow business with current brand(s)/client(s).
Agency & Culture
• Act as ambassador for the agency at industry events.
• Participate and/or lead agency initiatives outside of day-to-day to elevate employee experience and department.
• Responsible for establishing and maintaining the reputation of the company as a creative leader in healthcare advertising.
•EDUCATION:
DEGREE/DIPLOMA AREA OF STUDY REQUIRED/PREFERRED
Bachelor's Marketing, Advertising, Visual Communications, Graphic Design, Art and Design or related field. Preferred
LICENSES & CERTIFICATIONS:
N/A
EXPERIENCE:
MINIMUM EXPERIENCE AREA OF EXPERTISE REQUIRED/PREFERRED
12+ years
Visual Communications, Graphic Design, Art Direction and Design or related field Required
0+ years Pharmaceutical/Healthcare advertising Preferred
KNOWLEDGE, SKILLS, & ABILITIES:
• In addition to resume, comprehensive digital portfolio demonstrating creative ability required.
• Software:
o Fluent in Microsoft Office Suite (Word, Excel, PPT, Teams) or equivalent
o Fluent in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• General Pharma Advertising Industry Knowledge Preferred
• Expert Art Direction aptitude (Strategy, Concepting, Creative Tools/Systems, Execution).
• Expert Financial Management & resourcing acumen
• Expert level ability to implement strategic thinking & problem solving.
• Expert knowledge of Art and Design principles across media channels.
• Strong written and verbal communication
• Strong Leadership and People Management ability
• Strong multi-tasking and prioritization ability.
COMPETENCIES:
Leadership - Demonstrates a stabilizing and authoritative presence that engenders team confidence, inspires & motivates, and communicates clear vision that moves everyone toward common goal.
Collaboration - Ability to work effectively in a team environment to build and foster collaborative environment.
Creativity - Develop & articulate out-of-the-box, innovative ideas aligned with brand objectives and strategy.
Motivation - Possesses an ability to motivate others to work toward the ideal results.
Communication - Expresses ideas with confidence, professionalism, and passion
Organization - Manages time, proactively finds the resources (e.g. time, people, materials) needed to get the job done, ensures work is completed on time.
Problem-Solving - Delivers decisive solutions and takes the necessary action to implement them.
Business Management - Creates clear goals, identifies proper resources (e.g. time, people, materials), and delegates responsibilities to foster a collaborative environment.
Interpersonal Skills - Works effectively in a team environment and builds relationships with others. People Management - Coaches to develop capabilities beyond their job duties
Professionalism - Maintains professional and a non-political stance at all times, putting what's best for company and clients first.
New Business Pitching - Adept in Leading/participating new business pitch process to generate additional revenue.
Negotiation & Persuasion - Convinces others to present one's viewpoint in such a way that makes an impact and is accepted by others
Accountability - Demonstrates and communicates a high level of ownership and commitment to achieving result; Takes responsibility for one's own actions and decisions, and their consequences
ADDITIONAL INFORMATION FOR SPECIALTY FUNCTIONS:
OTHER INFORMATION:
N/A
STATEMENT OF UNDERSTANDING:
This Job Description is not a contract of employment but serves as a reference for your mutual understanding of the terms and conditions associated with the position. Your role may vary from this description, and you may be asked to perform other duties or have additional responsibilities outside of what's outlined above. If you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner. There are three types of Employee Work Arrangements that classify where a person conducts work: In-Office, Hybrid, and Fully Remote. The amount of time an employee spends working virtually versus in person is dictated by their work arrangement classification, the demands of the role, the needs of the agency and their team, and a person's performance. This job description is not intended to include modifications consistent with providing a Reasonable Accommodation.
Salary
$170,000 to $240,000 annually
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
For U.S. Job Seekers It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.