Senior Marketing Database Administrator

We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That's not a tagline - those are our Core Company Values, written by our People, for our People.

With sites across North America, our diverse internal and external communities, stakeholders, and partners choose Tanger for the best value, experience, and opportunities.

About the Role:

In our continued mission to deliver the best value, experience and opportunity for our communities, stakeholders and partners using customer insights and experience, we are seeking a Senior Marketing Database Administrator. This position will work independently and with teams and has geographic flexibility to work remotely offered by Tanger's hub-and-spoke approach to a modern Teams-driven workplace.

We will look to you to champion improvements, tackle problems, and demonstrate leadership. If you are an enthusiastic individual who thrives in a challenging, forward thinking, and fast-paced team environment, then this is the job for you. Tanger offers a dynamic learning environment with opportunities to advance and learn alongside accomplished business leaders.

About the Tanger Perks:

• Competitive salary
• Generous Suite of Medical, Dental, and Vision Benefits
• 401(k) match
• Paid PTO and Holidays
• Paid Volunteer Hours
• Team Member Paid Leave Programs
• Tuition Reimbursement
• Wellness Incentives
• Group Life and Disability Insurance
• Voluntary Benefits
• Team Member Discounts
• And more...

How can you contribute to what we do?

• Serve as subject matter and strategic marketing resource on Database Marketing and as a point of contact for teams.
• Real-Time Data Analysis: Analyze customer segmentation data and marketing campaign reporting to uncover trends, patterns, opportunities, and insights to inform targeted marketing strategies. Make quick decisions based on data insights and critical thinking to optimize audience segmentation in marketing strategies in real-time campaign building and analysis. React swiftly to market changes and customer preferences to capitalize on emerging opportunities.
• Dynamic Audience Segmentation: Utilize dynamic audience segmentation techniques to segment customers on-the-fly based on real-time data and behavioral cues. Tailor specific customer segments to marketing messages and offers in a timely manner. Develop and execute audience segmentation strategies and build Tanger Shopper audience segments to enhance marketing communications and drive customer engagement.
• Database Acquisition and Retention: Lead database acquisition initiatives for the Total Tanger Shopper to expand customer reach and improve data quality. Monitor and report on key performance indicators related to database acquisition, retention, audience segmentation, health and database management.
• Database Management: Implement data cleansing actions to maintain data accuracy, integrity and compliance with regulations. Serve as point of contact for database management, data cleansing vendors and relevant internal and external partners. Partner with Legal to ensure compliance with data privacy regulations according to Tanger policies and industry best practices.
• Agile Testing and Optimization: Implement agile testing methodologies to quickly test audience segmentation as part of marketing strategies, messages, and creative elements. Analyze real-time audience segmentation results and make rapid adjustments to optimize campaign performance in a fast-paced environment.
• Performance Tracking and Reporting: Continuously track and monitor the performance of audience segmentation of marketing campaigns in real-time. Generate immediate reports on audience segmentation key performance indicators and campaign metrics to assess effectiveness and make data-drive decisions on the go.
• Collaboration, Partnership and Education: Collaborate and advise on audience segmentation with cross-functional teams including Field Marketing & Asset Management, Loyalty, IT, Insights & Analytics, Retailer Success & Performance and Integrated Marketing to drive audience segmentation and reporting for marketing campaigns. Partner and provide database marketing experience to help facilitate data migration to a unified platform and streamline data management processes. Stay up to date with industry trends and best practices in database management and customer segmentation.
• Complete other tasks and duties as assigned.

About You:

• You possess a bachelor's degree in marketing, business, data science, statistics, or a related field.
• You have eight years of field related experience including database management, data analysis, and/or marketing analytics.
• You have expertise in database management, segmentation techniques, and campaign optimization.
• You have working knowledge of data cleansing processes, including best practices.
• You demonstrate strong analytical skills and proficiency in data analysis tools, including Excel, SQL, and/or data visualization software.
• You are proficient in Tableau, Power BI, Coniq, and Campaigner and quickly learn new systems.
• You are familiar with data privacy regulations and compliance standards.
• You can adeptly establish positive, credible, and professional working relationships within the department, across business units, and with external contacts.
• Additional certification(s) in database management, data analytics, or marketing analytics is preferred.
• You are able to travel via commercial airlines and maintain a valid driver's license to operate your own vehicle or rental car in a safe manner. This position requires up to 10% travel.

Experience the difference and be a part of our extraordinary team!

Hiring Range Disclaimer

The base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees.

Hiring Range:$95,000- $145,000 per year

Tanger Inc. (NYSE: SKT) is a leading owner and operator of outlet and open-air retail shopping destinations, with over 43 years of expertise in the retail and outlet shopping industries. Tanger's portfolio of 38 outlet centers, one adjacent managed center and one open-air lifestyle center comprises over 15 million square feet well positioned across tourist destinations and vibrant markets in 20 U.S. states and Canada. A publicly traded REIT since 1993, Tanger continues to innovate the retail experience for its shoppers with over 3,000 stores operated by more than 700 different brand name companies. For more information on Tanger, call 1-800-4TANGER or visit tanger.com.

We Consider Community, Seek the Success of Others, Act Fairly & with Integrity, and Make it Happen! We are deeply committed to creating and sustaining an organizational culture reflective of the collective mixture of unique experiences, perspectives, and viewpoints of our people, partners, and communities that contribute to making Tanger an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Tanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need.

Accessibility Note: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing: [redacted].

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EOE. Drug Free Workplace. A background check will be conducted for this position. Tanger Management, LLC participates in E-Verify.

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