VP of Media

The Opportunity:

VP of Media for an integrated marketing agency for global b2b tech brands!

Location:

Work wherever works best for you. We offer a fully remote/hybrid work model, meaning you have complete flexibility to work from home or our vibrant office on Broadway, New York.

The Opportunity:

Fox Agency is a B2B marketing agency with offices in the UK, Germany, and the US. We opened our first US office in New York City in November 2023, and we are building and scaling our US team.

With a growing portfolio of clients, we are looking for a VP of Media, to help shape and own Fox's integrated media approach, from the development of media strategies, creative executions, and budgets across various media channels and multiple geographies, to managing performance, and reporting accurately on results and insights to all levels of the business. This leadership role requires deep linear and digital media subject matter expertise, team leadership experience and strong marketing skills.

You:

• You think bigger. You don't let someone else's imagination or fear hold you back
• You stay connected. It's about relationships with colleagues and clients, always keeping your finger on the pulse
• You own it. You are the absolute boss of your own job, brief, account, project, idea, meeting - you name it, you own it
• You keep it real. You are up-front, open and honest
• At least 10+ years of experience in media planning and buying, preferably within a B2B marketing agency and globally
• Extensive experience within the programmatic space with a strong background in B2B performance marketing, particularly within Paid Display, Programmatic Buying, and Account-Based Marketing (ABM)
• Strong working knowledge of paid channels including but not limited to Paid Search (Google and Bing), Paid Social (LinkedIn, Facebook, Instagram, Twitter, Tik-Tok), Paid Display (including programmatic, geo-targeting, DooH, YouTube and a variety of Ads), with the ability to manage these directly when necessary
• Experience with 6Sense/DemandBase, DV360, The Trade Desk, and ad measurement platforms such as CM360, with a focus on ABM
• Good experience using Data Reporting and Analytics platforms, such as Google Analytics (GA4) at an expert level, and an ability to spot anomalies and trends for optimization
• A proven track record of driving "always-on" A/B testing activities to optimise messaging and creative. You are constantly improving the performance and effectiveness of marketing spend
• Experience working with and managing global B2B clients
• Experience in managing media budgets, analyzing performance metrics, and providing actionable insights for optimization
• Strategic thinker and visionary leader with the ability to lead and motivate a team while also building relationships with clients and across agency disciplines
• Strong negotiation and communication skills to build relationships with media vendors, clients, and internal stakeholders
• Natural understanding of current global marketing and the ability to integrate diverse, inclusive multicultural thinking into all media strategy and planning

The Role:

• Develop and execute integrated media strategies across Paid Display, Programmatic channels, and some Paid Social for B2B clients, with a focus on achieving marketing objectives and showcasing incremental value within integrated campaigns
• Lead media planning, buying, and optimization efforts to ensure maximum ROI for client campaigns
• Ensure financial responsibility with scoping, budgeting, and alignment with internal budgets
• Collaborate with cross-functional teams, including creative, account management, and digital, to align media strategies with overall campaign goals
• Manage relationships with media vendors and negotiate favourable terms and rates
• Oversee PPC programs including the execution, optimization, and budgets, while strengthening platform accounts and key client relationships
• Overseeing campaigns across several search platforms
• Experience with direct publishers including knowledge of key contacts / relationships
• Participate in RFP and pitch processes for all media-related new business opportunities
• Demonstrate an intimate and strategic understanding of how customers interact with media channels and technologies
• Drive operational excellence within the media team by overseeing the media buying process, including the selection and negotiation of media channels and strategies to drive client goals
• Stay up-to-date with industry trends, emerging media platforms, and innovative media strategies and AI to recommend and implement new opportunities for reaching target audiences
• Strong managerial experience and a deep understanding of digital structure in a media agency. This role will be responsible for developing and running platform specialists, planners, strategists, and media ops
• To work pro-actively with other members of the team and wider agency to drive improvements to current workflow, processes and team efficiency
• Managing workload between team members to ensure clear roles and responsibilities, based on skillsets
• To review staff performance regularly and be responsible for their development

About Fox Agency:

Fox Agency is an integrated B2B tech marketing and PR agency with offices in London, Leeds, New York and Düsseldorf.

We create opportunity for global B2B tech brands, including PHINIA, Gamma, Arcwide, BearingPoint, Beyond Now, OVHcloud, Tesa, BOBST, Brother, IMI, Fellowes, Sony, Delphi Technologies, Intelliflo, Global Switch and more.

We deliver integrated B2B marketing, including services such as research, insight and strategy, brand development, design and creative, integrated campaigns, live and virtual events, webinars, podcasts, PR, content and social, digital marketing, demand generation, web, app, and software development, video, animation, 3D, and much more.

We strive to provide the right blend of support and autonomy, allowing our people to deliver great work for our global B2B tech clients.

The good stuff:

In addition to working across global B2B technology brands, we offer a range of benefits, including:

• An inclusive culture - We have a clear vision of what a great place to work should feel like - including clear values (that we try to stick to!)
• Vibrant office spaces (that are dog-friendly too!)
• Flexible working - permanent remote/hybrid model means we mix remote and office-based working
• Salary - Competitive salary with regular reviews
• Holidays - 25 days holiday (that grows with service) + all federal holidays + Christmas close-down, and the ability to buy, sell, and carry over holiday allowance - maximum of 3 days every year!
• Birthday's off, including an allowance towards a Milestone Birthday Meal
• Workplace Wellbeing - A raft of initiatives for employee health and wellbeing - including private health insurance, private healthcare plan, 401K plan, and a monthly wellbeing allowance
• Employment Assistance Programme - 24 hour helpline for all issues and telephone counselling if required (through Trinet)
• Inspiring agency-wide lunch and learns that span from industry leaders to experts in neurodiversity, sustainability, and diversity to name a few!
• Individual training and development allowance
• Referral bonus for new recruits
• Quarterly socials, epic summer parties, monthly Friday Teams socials for chats, quizzes, games, and drinks (with prizes to be won!)
• Minimum of 1 x fully paid-for company-wide social visit to the UK
• Tech Events - Opportunity to travel to global tech events

Diversity, Equity & Inclusion:

At Fox Agency we are a dedicated team committed to bringing a positive workplace culture to all we do. We know our people will be inspired to perform their best if they feel trusted, valued and safe. It's why we're big on empowerment, flexible working and equal employment opportunity for all, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity and expression, or veteran status.