American Nurses Association ANA
Marketing Campaign Manager
American Nurses Association ANA, Silver Spring, MD
JOB SUMMARY:
As Marketing Campaign Manager you are a results-driven, innovative and creative marketing professional with a passion for developing impactful marketing campaigns that support both revenue driven activities as well as mission driven activities. This role will be at the forefront of our marketing efforts, liaising with stakeholders to hear their business needs, translating those needs into marketing strategies and plans, and partnering with our production as well as external partners to deliver, measure and optimize our marketing campaign activities. Your primary responsibility will be to incept, develop, and implement creative marketing campaigns in support of our strategic goals and business objectives.
This is an exciting time of innovation, creativity and growth for ANA. We need proven and demonstrable skills in MarCom, and great team players. You must possess the experience and ability to comprehend and offer solutions to business challenges within your domain expertise, with honesty, candor, respect and agility to drive and enable change. In addition, you will be empowered to challenge the status quo, up, down and across the enterprise.
If you truly possess the soft and hard skills described above and below, and you want to be an agent of change that will have a significant and positive impact on more than 5 million nurses nationally and globally, we want to speak with you!
WHAT YOU WILL DO:
WHAT YOU BRING TO ANA:
WHAT ANA OFFERS YOU
ABOUT THE AMERICAN NURSES ASSOCIATION
As Marketing Campaign Manager you are a results-driven, innovative and creative marketing professional with a passion for developing impactful marketing campaigns that support both revenue driven activities as well as mission driven activities. This role will be at the forefront of our marketing efforts, liaising with stakeholders to hear their business needs, translating those needs into marketing strategies and plans, and partnering with our production as well as external partners to deliver, measure and optimize our marketing campaign activities. Your primary responsibility will be to incept, develop, and implement creative marketing campaigns in support of our strategic goals and business objectives.
This is an exciting time of innovation, creativity and growth for ANA. We need proven and demonstrable skills in MarCom, and great team players. You must possess the experience and ability to comprehend and offer solutions to business challenges within your domain expertise, with honesty, candor, respect and agility to drive and enable change. In addition, you will be empowered to challenge the status quo, up, down and across the enterprise.
If you truly possess the soft and hard skills described above and below, and you want to be an agent of change that will have a significant and positive impact on more than 5 million nurses nationally and globally, we want to speak with you!
WHAT YOU WILL DO:
- Incept, develop and implement integrated marketing campaigns and marketing programs, rooted in comprehensive 360-integrated plans that encompass various marketing channels and touchpoints.
- Manage creative development, including but not limited to; messaging alignment to creative brief objectives, and visual alignment to brand and brand guidelines.
- Collaborate closely with media and advertising agencies to ensure seamless campaign execution
- Work cross-functionally to obtain internal feedback, approvals, and alignment.
- Responsible for tracking project level budgets.
- Stakeholder Management within a matrix organization, translating needs into marketing strategies and plans, and executing upon them.
- Role models a digital-first and data driven philosophy across marketing communications strategies and channels.
- Partners across the Marketing and Communications team to help activate brand strategy through program, product as well as service focused campaigns and activities.
- Collaborates with brand, marketing, and communications colleagues to ensure strategic, integrated planning, execution, analysis to optimize efficient operations and impact.
- Conducts regular general market research to keep abreast of trends and marketing and communications movements, and analysis to remain competitive.
WHAT YOU BRING TO ANA:
- Experience in brand marketing, campaign management, performance marketing and/or advertising in a fast-paced environment.
- Undergraduate degree from a 4-year institution required (in advertising, marketing or communications preferred), master's degree a plus.
- Minimum of 5+ years overall product or service marketing experience, Association experience and healthcare or nursing professional knowledge desirable but not required.
- Working knowledge of HubSpot, Meltwater, Airtable, Workfront, Google Analytics or similar.
- Excellent communication, project management, writing, editing and creative problem-solving skills.
- Strong creative and strategic thinking skills.
- Proficiency in data analysis and results-oriented mindset.
- Analytical and creative thinker.
- Demonstrated ability to work cross-functionally, collaborating effectively with a wide variety of internal stakeholders and external agencies and vendors.
- Event Marketing experience.
- Ability to manage complex projects, programs and activations that have heavy dependencies requiring alignment of multiple teams and stakeholders.
- Strong self-starter with the ability to build a network within the organization and ability to manage deadlines and competing priorities.
- Exceptional understanding of the digital landscape including email marketing, content marketing, lead generation, social media, and digital advertising.
- Ability to learn at a fast pace and to communicate effectively both written and verbally.
- Unparalleled attention to detail.
- Proficiency with Microsoft Office software.
- Strong work ethic and positive attitude.
- International experience desirable.
- Flexibility and diplomacy in dealing with changing priorities and demanding workload.
WHAT ANA OFFERS YOU
- Join us and become a "Nurse Advocate" for the more than 5 million Registered Nurses in the United States
- Every role within ANA contributes to a healthier world through the "Power of Nurses"
- An opportunity to help transform a 125-year-old organization to meet the future needs and demands within Health Care
- Deep commitment to DEIBA
- Be a role model for embracing and empowering the uniqueness of every employee
- Continuously innovating through creative and strategic initiatives
- Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25th and Jan 1st, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more
- Commitment to your career development and advancement through ANA learning and development programs (internally and externally)
ABOUT THE AMERICAN NURSES ASSOCIATION
- Founded in 1896, ANA Enterprise is made up of non-profit companies that comprise American Nurses Association; (ANA), American Nurses Credentialing Center (ANCC), and American Nurses Foundation (ANF). The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses' voices and vision are recognized by policy leaders, industry influencers, and employers.
- ANA is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.