SENIOR MEDIA BUYER

Lido Labs is seeking an experienced and results-driven Senior Media Buyer to join our dynamic marketing team. Reporting directly to the Director of Marketing, this role is a critical player in driving the success of our performance marketing campaigns across Facebook, TikTok, and other digital advertising platforms. The ideal candidate will have a proven track record in managing paid media campaigns to meet ambitious company goals and maximize return on investment.

Candidates should have career experience in over 200+ brands across Meta and other platforms and the ability to manage $100K+ in monthly ad spend per client.

As a Senior Media Buyer, you will take ownership of the full lifecycle of media buying, from campaign creation and management to performance analysis and optimization. We're looking for a strategic thinker with a strong command of digital advertising and the ability to execute with precision in a fast-paced, results-oriented environment.

Key Responsibilities:

• Plan, launch, and manage a portfolio of paid media campaigns across various digital platforms, ensuring alignment with company objectives and brand guidelines.
• Continuously optimize campaign performance by testing and refining strategies for budget allocation, audience targeting, creatives, and copy.
• Collaborate with Creative Strategist to source fresh and compelling ad creatives on a daily basis, ensuring a steady flow of new content for campaigns.
• Accurately track and upload revenue and cost data daily, maintaining precise and up-to-date reports for the leadership team.
• Analyze campaign performance metrics across multiple platforms, identifying trends and insights to refine strategy and improve outcomes.
• Provide daily performance reports to the Leadership Team, offering actionable insights and recommendations based on data analysis.
• Troubleshoot and resolve any technical issues related to paid advertising campaigns, ensuring smooth operations and minimal downtime.
• Participate in weekly meetings with digital marketing consultants, implementing new strategies and testing emerging opportunities, platforms, and channels in collaboration with the Director of Marketing.

• 5-7 years of hands-on experience in media buying, with expertise in managing 200+ Facebook accounts over the course of their career.
• Experience with a diverse roster of client brands including Ecommerce and DTC Marketing on Meta
• Solid experience working in fast-paced corporate or agency environments, managing multiple brands and campaigns simultaneously.
• Deep understanding of key advertising metrics (CPA, CPM, ROAS, LTV) and a data-driven approach to decision-making and optimization.
• Strong critical thinking skills, with an exceptional attention to detail and accuracy in reporting and campaign management.
• Highly organized with excellent time management abilities, capable of handling multiple projects and priorities effectively.
• Proven ability to work independently while also thriving in collaborative team environments.
• Flexibility and adaptability to evolving priorities and new challenges in a dynamic and fast-paced setting.
• A commitment to accountability, embracing both successes and challenges, and a willingness to take initiative in solving problems.

• Self-motivated, with a passion for performance marketing and data analysis.
• Eagerness to stay current with industry trends, new platforms, and innovative strategies in digital advertising.
• Strong problem-solving skills and a solution-oriented mindset.
• Enthusiasm for going beyond the basics, viewing this role as an opportunity for personal growth and driving company success.

• A strong interest in staying updated on the latest trends and technologies in digital advertising.