Senior Manager, Product Marketing

LocationSUNNYVALE, CACareer AreaMarketing and Customer InsightsJob FunctionProduct MarketingEmployment TypeRegular/PermanentPosition TypeSalaryRequisitionWD2019725 What you'll do at Position Summary...What you'll do...Are you a dynamic marketing professional with a passion for launching early-stage products? Do you excel at storytelling and find excitement in refining the ideal customer profile and crafting value propositions that resonate? Join us at Walmart Commerce Technologies as a Senior Product Marketing Manager and take the lead in shaping how we position and market our products. Be part of a forward-thinking, startup culture that’s backed by one of the world's leading retailer.We're the B2B masterminds empowering retailers of all sizes and categories with transformational retail technologies that have scaled across Walmart globally. As the Senior Product Marketing Manager, you will conduct market and competitive landscaping, define target segments and personas, craft unique value propositions and drive integrated product marketing campaigns, You will make an impact in 3 highly critical areas:Product Messaging & Positioning:Create comprehensive messaging frameworks that articulate the product's features, benefits, and differentiation points. This includes crafting a cohesive story, identifying key messaging pillars and mapping them to various customer personas and use cases.Lead messaging and positioning efforts for new product launches or feature releases. Develop launch plans that outline messaging strategies, communication channels, and rollout timelines to generate awareness and drive adoption.Work closely with product development teams to understand the product roadmap, features, and functionalities. Translate technical specifications into customer-centric messaging that resonates with the target audience.Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment on product positioning and messaging.Conduct market research and competitive analysis to identify market trends, customer needs, and product differentiators.Go-to-Market Strategy:Lead the development and execution of go-to-market strategies for new product launches and feature releases.Define target segments, value propositions and distribution channels to drive product adoption and revenue growth.Partner with sales and partner teams to drive awareness, generate leads, and enable sales effectiveness.Gather feedback from customer success, sales teams, and other stakeholders to continuously iterate on the GTM strategy and improve future launches. Analyze performance metrics and continuously refine messaging, positioning, and go-to-market approaches.Product Education & Sales Enablement:Create comprehensive sales enablement resources such as sales decks, battle cards, product guides, FAQs, and objection handling documents. These materials should provide sales teams with the necessary information to effectively communicate the value proposition and features of the product.Develop sales playbooks that outline messaging frameworks and objection handling for selling. These playbooks should serve as a reference guide for sales reps during customer interactions.Partner to create product-related content and assets such as solution sheets, demo videos, and case studies to support marketing and sales efforts.Co-conduct product training sessions with the product owners to ensure a deep understanding of our products and their value proposition.Preferred qualifications and experiences (not all required):8+ years of experience in product marketing or related roles.Proven track record of developing and executing successful product marketing strategies in a B2B or technology environment.Strong understanding of market dynamics, customer insights, and competitive landscape.Excellent communication and storytelling skills, with the ability to distill complex concepts into clear and compelling messaging.Experience working cross-functionally with product management, sales, content and digital marketing and other teams to drive product success.Proficiency in market research, data analysis, and customer segmentation techniques.Familiarity with marketing automation platforms (HubSpot a plus), CRM systems, and other marketing technology tools.Willingness to travel for events, customer meetings, and team collaboration, as needed.About Walmart Commerce Technologies:Walmart Commerce Technologies is a leading provider of retail technology solutions, empowering businesses to transform their operations and meet the evolving needs of customers. Our team offers retailers white-label technologies that power supply chain, store operations and growth.Our mission is clear: we're committed to enabling retailers to better serve their customers by delivering innovative Software as a Service (SaaS) solutions powered by Walmart's proven technologies and industry-leading services. With a focus on innovation and customer-centricity, Walmart Commerce Technologies is shaping the future of retail.If you're excited about driving product success in a dynamic and fast-paced environment, check out Walmart Commerce Technologies at .Flexible, hybrid work:We use a hybrid way of working that is primarily in office coupled with virtual when not onsite. Our campuses serve as a hub to enhance collaboration, bring us together for purpose and deliver on business needs. This approach helps us make quicker decisions, remove location barriers across our global team and be more flexible in our personal lives.Benefits:Benefits: Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.Equal Opportunity Employer:Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.‎ ‎ ‎ You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.‎ For information about PTO, see .‎ ‎ Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.‎ Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.‎ For information about benefits and eligibility, see One.Walmart.‎ Sunnyvale, California US-08479:The annual salary range for this position is $117,000.00-$234,000.00‎ Bentonville, Arkansas US-09050:The annual salary range for this position is $90,000.00-$180,000.00‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ Additional compensation includes annual or quarterly performance bonuses.‎ Additional compensation for certain positions may also include:‎ ‎ - Stock‎ ‎ Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.Masters: Business AdministrationPrimary Location...640 W California Avenue, Sunnyvale, CA 94086-4828, United States of America About Walmart At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability—and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries—all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.