Tephra Inc.
Senior Interactive Partner, CMT
Tephra Inc., New York, NY
Description:
TCS Interactive is Tata Consultancy Services' award-winning full-service agency. We design, engineer & activate digital products and services for the growth and transformation of companies.
Global brands use our end-to-end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self-services solutions underpinned by data and measurement.
Job Description:
An ideal candidate must have Agency, Leadership/P&L/consulting/advisory/strategy experience in one of the following sectors: Communications, Media & Technology.
• Leadership: The individual will represent TCS Interactive as the leader for the sector to the all the clients in that sector. In this role, he/ she will build a team of Interactive Partners who can manage the relationship in individual accounts.
• Client relationship management: The Consulting Partner is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, driving customer's growth agenda.
• Strategy: Responsible for sales strategy and plan for the domain, building pipelines and managing TCS Interactive P&L with specific target of revenue growth and leading a high-performance sales/ interactive partner team to execute on the sales strategy.
• Work collaboratively with the practice teams in developing domain specific offerings and GTM plan, drive the marketing strategy for the sector.
• Act as the customer champion and push for excellence from everyone.
• Lead/ participate in Analyst briefings to support TCS Interactive market leadership ambitions.
• Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.
Qualifications:
• Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm and a proven track record of working with CMOs, CDOs and CEOs.
• A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines.
• Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc) .
• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.
• An understanding of the strategic drivers behind Marketing transformation programmes and the experience and confidence to give an opinion that may conflict with the client's view
• Any experience in the following: change management, agile, lean, six sigma, or Design Thinking would be an advantage
• Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business
• Experience in creating business cases for brand transformation initiatives
• Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems)
#LI-NK1
TCS Interactive is Tata Consultancy Services' award-winning full-service agency. We design, engineer & activate digital products and services for the growth and transformation of companies.
Global brands use our end-to-end experience transformation services to increase promotion, conversion and retention through commerce, loyalty and self-services solutions underpinned by data and measurement.
Job Description:
An ideal candidate must have Agency, Leadership/P&L/consulting/advisory/strategy experience in one of the following sectors: Communications, Media & Technology.
• Leadership: The individual will represent TCS Interactive as the leader for the sector to the all the clients in that sector. In this role, he/ she will build a team of Interactive Partners who can manage the relationship in individual accounts.
• Client relationship management: The Consulting Partner is responsible for maintaining and nurturing client relationships, understanding their needs, and ensuring client satisfaction. Advise CMOs, CDOs and Digital Interactive stakeholders in TCS client organizations on strategy encompassing customer experience, driving customer's growth agenda.
• Strategy: Responsible for sales strategy and plan for the domain, building pipelines and managing TCS Interactive P&L with specific target of revenue growth and leading a high-performance sales/ interactive partner team to execute on the sales strategy.
• Work collaboratively with the practice teams in developing domain specific offerings and GTM plan, drive the marketing strategy for the sector.
• Act as the customer champion and push for excellence from everyone.
• Lead/ participate in Analyst briefings to support TCS Interactive market leadership ambitions.
• Demonstrate a sound knowledge of consulting tools, practices, and techniques to enable precise analysis and presentation of work delivered.
Qualifications:
• Experience in digital marketing, digital design and proposition development either in industry or in a leading consultancy firm and a proven track record of working with CMOs, CDOs and CEOs.
• A track record of managing agencies; to deliver high-performing digital content in line with the strategy, compliant with strict web and brand guidelines.
• Experience of planning, developing, executing and evaluating integrated campaigns designed to drive consumer engagement and value productivity (sales, retention, etc) .
• Effective influencing of a wider internal network of content producers and product marketing teams to follow operational and brand standards for direct marketing involving owned, paid and earned media.
• An understanding of the strategic drivers behind Marketing transformation programmes and the experience and confidence to give an opinion that may conflict with the client's view
• Any experience in the following: change management, agile, lean, six sigma, or Design Thinking would be an advantage
• Excellent written and verbal communication and presentation skills to operate effectively at all levels of the business
• Experience in creating business cases for brand transformation initiatives
• Experience in leading transformation programs involving key systems (e.g. Website CMS, Commerce Platforms, Digital Assistance, Martech systems)
#LI-NK1