Field Marketing Assistant

JOIN THE TEAM AND HELP US DRIVE THE CONNECTION BETWEEN PEOPLE AND THE JOYS OF CANNABIS.

Petalfast is the first-of-its-kind route-through-market platform for the cannabis industry. Petalfast's vision is to make cannabis brands better with its practices, partnerships, and people through our go-to-market accelerator, field + trade, + pilot incubator programs. Notable cannabis brands already engaged in the Petalfast platform include Bloom, YadaYada, and Lime.

Petalfast is growing and we want you to grow with us! If you're excited about this position but you do not meet all the qualifications listed, we encourage you to apply and include a cover letter detailing why you would be a good fit for this role.

JOB RESPONSIBILITIES

• Follow instructions and guidance provided by field marketing manager and field marketing coordinator
• Maintain an expert understanding of the Petalfast brands you're scheduled to represent including product details, brand mission/values, and related general cannabis knowledge
• Conduct consumer-facing marketing activations such as in-store demos and events
• Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty
• Communicate to customers pricing promotion/deal, key selling points, product effects and use-cases, and proper dosing of cannabis products represented
• Provide non-dosed samples and gift branded swag to interested customers. encourage consumers to connect with brands through digital platforms (i.e. follow on social media, sign up for newsletter)
• While at retail, engage staff, survey merchandising & place merchandising materials, check product inventory, drop swag and non-medicated samples, etc.
• Create harmonious relationships with Petalfast's retail partners and their staff to cultivate a strong affinity for Petalfast's portfolio
• Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports, submitted directly following shifts
• Consistent and proactive communication with Petalfast field marketing coordinator to coordinate demo/event logistics, integrate best practices, and share your success stories and key learnings

REQUIREMENTS

• 1-2 years of experience in events, retail, customer service, or related fields
• Familiar with basic event marketing, promotions, and sales tactics
• Must be available for occasional weekend work (demos and tradeshows)
• Must be able to work nights and holidays (night and holiday work will be pre-defined by position)
• Ability to communicate effectively, both verbally and in writing. Comfortable with public speaking
• Sales skills, including persuasion, overcoming objections, active listening, and negotiation
• Must be punctual, professional, reliable, highly detail-oriented, self-motivated, and results-driven
• Must be outgoing, attentive, and comfortable engaging in conversation with customers and retailer partners
• Must have confidence and the ability to connect with a diverse spectrum of customers and retail staff
• Passionate and knowledgeable about the cannabis industry

PHYSICAL STANDARDS

This position requires frequent sitting, standing, reaching, walking, and operating a computer workstation.

• This position may rarely require kneeling, bending, squatting
• Ability to push/pull up to 50 pounds
• Must be available for occasional weekend work (demos and tradeshows)
• Must be able to work nights and holidays (night and holiday work will be pre-defined by position)
• Must be able to effectively communicate with others
• Must be able to stand and/or walk for long periods of time

THINGS THAT SET PETALFAST APART

• We invest in our people through team-building events, diversity celebrations, and growth and development programs
• Our core values include:
• Inclusion - we create a culture where individuals can thrive together as their most authentic selves.
• Transformative - we challenge the status quo and have the courage to fail. we rely on those experiences to learn from and capitalize on new opportunities.
• Dynamic - we are do-ers that adapt to the unexpected while maintaining operational efficiencies.
• Authenticity + Passion - we aspire to work and live passionately, collaboratively, and with mutual respect.
• Trust - we empower each other to take ownership and act in the best interests of our community, customers, and company.
• Partnership - we cultivate mutually beneficial partnerships by aligning with our partners' strengths to create sustainable profitable growth.

The pay for this position is $20.00 per hour.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Petalfast and its affiliates provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Reasonable accommodations will be considered which would allow the employee to perform the essential functions of this job.