AEG
Social Media Advertising Internship (Peak Pinnacle)
AEG, Allen, TX, United States
Position: Social Media Advertising Intern
Location: Hybrid - primarily remote
Hours: 20-25 hours per week minimum
Company Overview:
Peak Pinnacle, a branch of Peak Sports MGMT, is a leading third-party ticket sales organization specializing in partnering with college athletic departments to optimize revenue generation via ticket sales. We are seeking a creative and motivated Social Media Advertising Intern to join our marketing team. This role offers a unique opportunity to gain hands-on experience in digital advertising, with a focus on promoting ticket sales and capturing prospective leads for sports events.
Position Overview:
As a Social Media Advertising Intern, you will be responsible for creating and managing paid social media and digital ad campaigns across various platforms. Your efforts will focus on promoting ticket sales and generating prospective leads for athletic events across multiple properties. This role is perfect for someone who is passionate about digital marketing, social media, and sports.
Key Responsibilities:
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
Location: Hybrid - primarily remote
Hours: 20-25 hours per week minimum
Company Overview:
Peak Pinnacle, a branch of Peak Sports MGMT, is a leading third-party ticket sales organization specializing in partnering with college athletic departments to optimize revenue generation via ticket sales. We are seeking a creative and motivated Social Media Advertising Intern to join our marketing team. This role offers a unique opportunity to gain hands-on experience in digital advertising, with a focus on promoting ticket sales and capturing prospective leads for sports events.
Position Overview:
As a Social Media Advertising Intern, you will be responsible for creating and managing paid social media and digital ad campaigns across various platforms. Your efforts will focus on promoting ticket sales and generating prospective leads for athletic events across multiple properties. This role is perfect for someone who is passionate about digital marketing, social media, and sports.
Key Responsibilities:
- Campaign Creation: Develop and execute paid social media and digital ad campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter, specifically targeting audiences to drive ticket sales and generate leads for athletic events.
- Content Development: Create engaging ad content, including copy, images, and videos, tailored to the target audience of each property and event type.
- Audience Targeting & Optimization: Assist in identifying and refining target audiences to ensure ads effectively reach potential ticket buyers and leads. Continuously monitor and optimize campaigns to improve performance and ROI.
- Performance Analysis: Track and analyze key performance metrics, including click-through rates (CTR), conversion rates, lead generation, and return on ad spend (ROAS), to evaluate the effectiveness of campaigns across different properties.
- A/B Testing: Participate in A/B testing to determine the most effective ad strategies for driving ticket sales and lead generation across various events and properties.
- Market Research: Conduct research on industry trends, competitors, and emerging digital platforms to inform and enhance advertising strategies.
- Reporting: Assist in preparing detailed reports on campaign performance, offering insights and recommendations for future campaigns.
- Learning & Development: Engage in ongoing learning opportunities to build expertise in social media advertising, with a particular focus on sports event promotion and lead generation.
- Currently pursuing or recently completed a degree in Marketing, Advertising, Communications, Business, or a related field.
- Strong interest in digital marketing, social media, and sports event promotion.
- Basic understanding of social media platforms and their advertising capabilities (Facebook, Instagram, LinkedIn, etc.).
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace (Drive, Docs, Sheets, Forms).
- Creative thinker with a passion for developing innovative advertising content.
- Ability to work both independently and as part of a team.
- Hands-on experience in creating and managing social media advertising campaigns for athletic events.
- Exposure to a variety of digital marketing strategies aimed at driving ticket sales and generating leads across multiple properties.
- Opportunity to develop skills in campaign management, content creation, and performance analysis.
- Potential for future employment opportunities based on performance.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
- Please list any conflicts you may have (classes, part-time job, planned vacation, etc.). If none, write "N/A"
- Are you open to an unpaid internship?
- Do you have previous experience with digital marketing/paid social media advertising? If "yes" please provide more details.