Associate Media Director

TDA_Boulder is seeking an Associate Media Director - Digital to lead digital planning, buying, and analytics. This role requires a strategic leader to run the planning, execution and analysis of omnichannel digital media campaigns, manage and develop a team, and build robust client and vendor relationships.

You will be the go-to person to own full funnel digital planning and buying across all channels and platforms including CTV, OLV, Social, Display, Retail, Search and Audio, with a deep understanding of how digital channels can effectively meet and exceed client objectives. With a deep expertise in media buying platforms including programmatic and social, you will be responsible for driving best practices and innovation for our digital campaigns.

Responsibilities are broken down into the following categories: Strategic Planning and Buying; Campaign Management; Analytics and Reporting; Collaboration; Leadership

Responsibilities

• Manage the day to day media operations of the team, as well as their professional development, cultivating a cohesive and supportive working environment
• Apply deep experience and understanding of data-led approaches and media platforms across audience targeting, planning, tracking and measurement
• Research and implement new opportunities and approaches relevant to client strategies
• Oversee team across all steps involved in building successful campaigns from target audience development, channel evaluations to negotiations, trafficking, and reporting
• Recommend tools and platforms to streamline processes
• Build measurement plans that track real business outcomes including sales attribution, brand lift/equity analysis, foot traffic reporting, ROAS, etc.
• Make data-informed decisions to iterate and improve campaign performance, as well as budgeting and spend allocation
• Deliver regular campaign reporting, grounded in meaningful media metrics that deliver on client KPIs along with insightful analysis
• Promote a culture of teamwork, positivity, and empathy within the Agency
• Nurture productive relationships with media companies and publishers to enable department expertise and innovation
• Exhibit strong leadership and provide senior-level media guidance for client businesses
• Participate in new business efforts and lead pitches as needed

Qualifications

• 6+ years of experience in digital media (CTV/OTT, programmatic, OLV, paid social, etc.) across planning, buying and analytics
• Extensive, hands-on expertise in platforms including The Trade Desk, Google Ads, Meta Ads Manager, Google Analytics
• Advanced proficiency in Excel including pivot tables and v-lookups
• Knowledge of media research tools including: Comscore, MRI/Simmons, Kantar, Pathmatics
• Demonstrated ability in creative problem-solving and project management

TDA Benefits

• Half-day Fridays
• 100% coverage of health, vision and dental plans + access to Flexible Spending Accounts Plan + EAP
• 401(k) with employer matching
• Flexible PTO
• Work anniversary recognition
• Annual fitness reimbursement
• Pet friendly office
• 14er charity donations

Salary range: $90k-$125k based on experience

This is a full-time position in our Boulder, CO office. Our office is currently operating in a hybrid capacity with one in-office day per week. We are committed to finding top talent and will prioritize local candidates, but we are open to considering remote applicants for the right fit.

TDA does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, military service, or other non-merit factors.