Targetbase
Account Director
Targetbase, Irving, TX
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.JOB SCOPE & PURPOSEThe Account Director (AD) is a right hand to the Group Account Director (GAD) and/or Vice President (VP). He/she is responsible for providing the overall development of assigned clients’ business through the selling of effective marketing strategies and application of marketing knowledge. The Account Director is responsible for both the client and Targetbase strategy for a significant portion of business, building strong ongoing relationships with the client, ensuring a high level of client satisfaction, and providing profitable results.MAIN RESPONSIBILITIESMaintains and nurtures a thorough understanding of clients’ businesses, brands, customers, and competitive environments in order to contribute to the development of solutions for their business and, more important, ensure that solutions/products align with the clients’ business needs and the goals of the project and Targetbase standardsActs as a trusted business partner for the client and competency leads; provides the client with sound business counsel on most RM-related topicsIs visible, involved, available, and cooperative with both internal and external client teamsTakes ownership of the scope brief; handles all elements related to the briefing process to ensure flawless executionImproves the quality and effectiveness of productsPlays an active role in the implementation of activities on client accounts that are facilitated by the client leadAttends and participates in client briefs, client presentations, and attends client research as neededKeeps manager informed of key decisions and progress on their account(sDevelops strong relationships with mid-level clients and is viewed as an indispensable member to overall teamBuilds mid-level and senior relationships with each of the Targetbase competencies (SBA, Strategy, Technology, and Creative) that assist in the completion of client projectsWorks closely with each competency within Targetbase that is involved with assigned client accounts; is involved and available to answer or track down answers for the clientActs as the liaison between the client and Targetbase for feedback on all aspects of execution, including the completion of all key milestones for each of the stakeholders within TargetbaseTracks all client revenue; coordinates all budgeting and forecasting on all client-related projectsManages all internal costs with accountability for on-budget deliveryIdentifies incremental revenue/account growth opportunities; actively assists the GAD/VP in selling incremental fees and work, which extends beyond the current scopeMonitors and adjusts resource staffing plans, if neededShares responsibility to ensure that Targetbase produces all client work with the highest level of quality, on time and on budgetTakes an active role in developing direct reports as assigned, providing mentorship and a positive work environment; assists in conducting performance reviews, as appropriateEDUCATION & EXPERIENCE Minimum of 7-10 years of experience in a client-facing leadership role responsible for building strong, long-term client relationships Pharma/healthcare category experience requiredExposure to Immunology, and/or Rare Disease therapeutic areas preferredBachelor’s Degree (or higher) in Business, Communications, Marketing/Advertising preferred Track record of applying strong strategic knowledge of customer journey and DTC marketing 5+ years as a people manager with both interest and ability to mentor individuals and cultivate teams KNOWLEDGE & ABILITYPrior success leading business as trusted advisor to external clients and trusted partner to internal competency leads Strong fluency in pharmaceutical sector and competitive landscapeExperience quickly developing thorough understanding of clients’ businesses, brands, customers, and competitive environmentsResponsible for ensuring agency solutions/products align with client business needs, overarching client objectives, and agency delivery standards for quality Demonstrated strategic thinking, especially with respect to 1:1 communications design and relationship marketingSolid understanding of marketing service providers (MSPs)Experience building effective and long-lasting relationships with senior level business leaders Solid understanding of consumer/direct-to-patient (DTP) channels and current marketplaceExcellent problem-solving skills with the ability to think quickly and activate plans Desire to mentor others and bring cross-functional partners together in support of business objectives Highly developed interpersonal and communication skills, including effective and active listening skillsDemonstrated fiscal management skillsSuperior organizational and time management skills with a strong attention to detailAble to design and deliver presentations within client’s brandAble to maintain composure in high-stress situations and effectively manage through challengesProficient with MS OfficePOSITION REQUIREMENTSOvertime as necessaryFrequent travel is required We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Dallas area and willing to be onsite in the office M/W/F weekly.Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom’s global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.#LI-EC1