Shop LC
YouTube Creative Content Manager
Shop LC, Austin, TX
Role Overview - YouTube Creative Content Manager
This position will be responsible for strategizing, conceptualizing, producing, and delivering engaging high-quality content for YouTube that will drive views, view-time & related sales. It will be responsible for overseeing a team to produce new video content, edit existing content, & re-purpose content to help reach the position's goals. This position will manage a video editing position, a creative writing / SEO optimization position, and partner with others in the organization including the video content team and the OTT team. It will require a responsive and professional interfacing with internal and external teams.
This position will be a central point of contact for the YouTube content creation & distribution process responsible for ensuring the overall YouTube strategy is successfully created and implemented.
Requirements and qualifications:
Physical Requirements
About Shop LC
We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco's and OTA's), our website, OTT, marketplaces, and social media.
We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.
We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.
Our service to the community is run through our Your Purchase Feeds... program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds... has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds... provides more than just a meal: it feeds the hearts, minds, and futures of children.
We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory. Our US buildings are Gold level LEEDS certified.
Benefits of working at Shop LC
This position will be responsible for strategizing, conceptualizing, producing, and delivering engaging high-quality content for YouTube that will drive views, view-time & related sales. It will be responsible for overseeing a team to produce new video content, edit existing content, & re-purpose content to help reach the position's goals. This position will manage a video editing position, a creative writing / SEO optimization position, and partner with others in the organization including the video content team and the OTT team. It will require a responsive and professional interfacing with internal and external teams.
This position will be a central point of contact for the YouTube content creation & distribution process responsible for ensuring the overall YouTube strategy is successfully created and implemented.
- Align with the Company's brand vision and Merchandising's product vision / product schedule.
- Create a content vision, video content plan, video content timeline, and coordinate the related organizational components for the successful achievement of goals.
- Collaborate with a cross-functional team of programming, content, analytical, social-media, and technical leaders within the organization to ensure the YouTube content is aligned with the broader organization.
- Leverage current and emerging video related technology such as AI video creation.
- Align VOD with live stream content to drive engagement for both sets of videos.
- Analize VOD performance to best identify content to be pushed to other platforms.
- Continuously stay current with YouTube, trends, best practices, and system optimizations.
- Monitor and report on overall YouTube content performance.
- Analyze YouTube performance to ensure strategic goals are being achieved.
Requirements and qualifications:
- Bachelor's degree in the area of Creative, Marketing, social media, or a related field
- At least seven years of proven experience with social media, Video, and Marketing in relevant industries.
- At least five years of experience with managing teams.
- Experience in creating YouTube campaigns - from developing the vision, overseeing the production, and reporting on results - hitting sales targets while staying within budget and time constraints.
- Experience working with YouTube's Content management System, best practices, and related algorithms.
- Experience of successfully working across teams in a dynamic and demanding work environment
- Strong communications skills, including reading and writing in English.
- Strong people & project management skills - setting and managing to tight timelines in a fast-paced work environment.
- Strong knowledge and experience working with technical systems - an innovative and logical thinker
- Well organized and highly structured individual, with ability to give attention to detail
- Excellent analytical skills, with the ability to apply data in providing solutions and driving to business goals
Physical Requirements
- Ascending or descending ladders, stairs, scaffolding, and ramps.
- Moving around to accomplish tasks in various environments including tight and confined spaces.
- Remaining in a stationary position, standing, or sitting for prolonged periods.
- Frequently lift 20-50lbs and occasionally lift 50 to 70 pounds.
- Repeating motions that may include the wrists, hands, and/or fingers.
About Shop LC
We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a team of approximately 450 people. Our products are sold through TV (Cable, satellite, Telco's and OTA's), our website, OTT, marketplaces, and social media.
We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL)- a publicly listed company in India. The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). VGL Group is a vertical business, having its own manufacturing and sourcing units in India, China, Indonesia, and Thailand.
We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.
Our service to the community is run through our Your Purchase Feeds... program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, the UK, and the Germany for each item sold through all its platforms. Your Purchase Feeds... has current run rate of over 54,000 meals per school day and has provided over 50 million meals to kids in need in US, UK and India until now. Our mission statement embraces the ambitious goal of distributing one million meals each school day to children in need by 2040. We believe that Your Purchase Feeds... provides more than just a meal: it feeds the hearts, minds, and futures of children.
We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2030. Our factories in India fully functions on solar power and has Platinum level LEEDS certified factory. Our US buildings are Gold level LEEDS certified.
Benefits of working at Shop LC
- 100% Company paid, employee-only medical, dental, vision, and life insurance.
- 4% 401(k) matching
- Company profit sharing (twice annually)
- Up to 15 days of PTO & vacation time, maternity/paternity leave, company-covered short-term & long-term disability, paid training time, paid volunteer time, 7 paid holidays
- Corporate discounts, employee sales, Employee Assistance Program
- Tuition reimbursement and scholarship (for dependents going to college)
- A great work environment, where you will learn, be challenged/ supported and given projects that reflect your interests, and you can own/ take pride in!