MOO
Senior Performance Marketing Analyst
MOO, East Providence, RI
The Pricing & Commercial Performance team exists to support all commercial areas of the business including customer acquisition, CRM, brand marketing and pricing. We are here to help these teams make the best of use of available data to realise growth opportunities and leverage efficiencies to help MOO thrive. Your expertise will be crucial in helping to drive revenue growth, with a primary focus on optimising marketing performance.
Working closely with the Growth Marketing team, you will play a pivotal role in shaping global strategy, particularly with an emphasis on North America. Your responsibilities will include developing data-driven recommendations for marketing and media mix, ensuring that the right budget levels are allocated across markets, and identifying opportunities for optimisation both within individual channels and across the entire marketing ecosystem. By providing actionable insights, you will maximise campaign performance and make a measurable impact on business outcomes.
In addition to ensuring budget efficiency, you will be a key driver in identifying new growth opportunities and influencing the future direction of MOO's global marketing programs. This role will be critical as we navigate a year of transformation in 2025, with new products to launch and an ambition to significantly evolve our media mix towards more mid and upper funnel activities and channels.
The person we want:
You are always eager to stay ahead of the curve, embracing the latest tools, technologies, and growth-hacking strategies. Ideally, you have hands-on experience managing marketing channels, which gives you insight into the complexities of campaign management and the ability to streamline processes effectively. You are confident in optimising campaigns, refining audience segmentation, improving budget allocation, and diversifying marketing channels.
Your expertise with GA4 is crucial-you have used it to understand cross-channel interactivity and performance and can provide actionable insights even without full attribution clarity. You are familiar with ESP platforms like Braze and have seen firsthand how they drive acquisition. You know what works and can advise on the most effective tactics to increase customer acquisition. You ensuring that the right data is being collected and used to maximise acquisition efforts.
As we prepare for a transformative 2025, you will be a key player in shaping our growth marketing approach. With new products and channels to explore, you will help guide our transition from lower-funnel tactics to a more balanced focus on mid and upper funnel strategies and channels.
If you enjoy collaborating with stakeholders, working on interesting challenges, and thrive in challenging established processes, we want to hear from you.
Responsibilities
About You
Nice to Haves
Working closely with the Growth Marketing team, you will play a pivotal role in shaping global strategy, particularly with an emphasis on North America. Your responsibilities will include developing data-driven recommendations for marketing and media mix, ensuring that the right budget levels are allocated across markets, and identifying opportunities for optimisation both within individual channels and across the entire marketing ecosystem. By providing actionable insights, you will maximise campaign performance and make a measurable impact on business outcomes.
In addition to ensuring budget efficiency, you will be a key driver in identifying new growth opportunities and influencing the future direction of MOO's global marketing programs. This role will be critical as we navigate a year of transformation in 2025, with new products to launch and an ambition to significantly evolve our media mix towards more mid and upper funnel activities and channels.
The person we want:
You are always eager to stay ahead of the curve, embracing the latest tools, technologies, and growth-hacking strategies. Ideally, you have hands-on experience managing marketing channels, which gives you insight into the complexities of campaign management and the ability to streamline processes effectively. You are confident in optimising campaigns, refining audience segmentation, improving budget allocation, and diversifying marketing channels.
Your expertise with GA4 is crucial-you have used it to understand cross-channel interactivity and performance and can provide actionable insights even without full attribution clarity. You are familiar with ESP platforms like Braze and have seen firsthand how they drive acquisition. You know what works and can advise on the most effective tactics to increase customer acquisition. You ensuring that the right data is being collected and used to maximise acquisition efforts.
As we prepare for a transformative 2025, you will be a key player in shaping our growth marketing approach. With new products and channels to explore, you will help guide our transition from lower-funnel tactics to a more balanced focus on mid and upper funnel strategies and channels.
If you enjoy collaborating with stakeholders, working on interesting challenges, and thrive in challenging established processes, we want to hear from you.
Responsibilities
- Marketing Analytics Expertise: Leverage experience in marketing analytics or performance marketing across a broad range of channels. Experience in B2B marketing strategies and lifecycle analysis is a plus
- Strategic Insights & Optimisation: Analyse marketing strategies across multiple channels, identifying areas for improvement and optimisation. You will use data-driven insights to support business growth
- Influence & Cross-Functional Collaboration: Act as a trusted advisor to peers and senior marketing leaders, using clear, effective communication to recommend new strategies and influence decision-making. Thrive in a cross-functional team setting, working closely with stakeholders from different departments to drive joint outcomes and meet business objectives
- Data-Driven Mindset: Maintain a curiosity for data, constantly asking "why" as well as "what," with a results-oriented approach that drives continuous improvement
- Visualisation & Documentation: Champion effective data visualisation, ensuring that insights are easy to understand and actionable, while documenting processes for future reference
- Advanced Attribution Knowledge: Possess a deep understanding of marketing attribution models, including familiarity with multivariate channel and econometric modelling. You believe last-touch attribution is a thing of the past and you help us evolve our thinking and understanding
- Growth & Innovation: Unlock new opportunities for growth by discovering insights, automating processes, and leveraging predictive models. Use customer data and trends to inform marketing decisions and fuel business growth
About You
- Industry experience working within ecommerce B2C or B2B companies
- Demonstrable excellent working knowledge of Google Analytics, Google Ads, Facebook Ads Manager, Tableau, Salesforce, Google Data Studio and Google Tag Manager
- Experience working in a complex environment and managing and prioritising stakeholder requests and team workflows and priorities
- Knowledge and expertise with visualisation software spanning initial ad-hoc data analysis through to dashboarding
- Strong track record of working with complex data, deriving insight, and bringing about behavioural change within your existing or prior organisations
- Ability to paint a picture and tell a story from data in a way that is accessible to all potential stakeholders, including those who may not have a technical grounding
Nice to Haves
- Hands-on experience with Braze or similar customer engagement platforms
- Able to write SQL and query underlying data tables