Marketing Manager

POSITION OVERVIEW:

As our Marketing Manager, you'll spearhead strategic and tactical marketing across all five business units. Leading a skilled marketing team, you'll develop and implement marketing initiatives that emphasize customer engagement, strong brand presence, and customer service excellence. In this role, content strategy and management are key as you build tailored messaging that resonates with each vertical's unique audience.

KEY RESPONSIBILITIES:

The following reflects the essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time.

• Leadership & Team Management: Guide and develop a high-performing marketing team, fostering collaboration and innovation.
• Strategic Marketing & Content Planning: Create and execute marketing strategies and robust content plans aligned with each business unit's goals and the broader company vision.
• Content Strategy & Management: Oversee content creation and distribution, crafting targeted messaging for digital platforms that strengthen engagement and customer loyalty.
• Cross-functional collaboration: Partner with business unit leaders and the CX Team to provide customized marketing solutions that address specific goals and challenges.
• Customer-Centric Focus: Design all marketing and content initiatives to enhance the customer's experience, build loyalty, and support our commitment to service excellence.
• Brand Management: Uphold a cohesive brand image across all verticals, ensuring consistency in messaging and positioning.
• Data-Driven Decisions: Analyze performance metrics to gauge campaign success, refining strategies to optimize impact.
• Innovation & Process Improvement: Drive continuous improvement and innovation within the marketing function, enhancing processes and effectiveness.
• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources and maximizing ROI.

People Management

• Participate in recruiting and onboarding new team members.
• Set clear expectations of all team members and hold them accountable for meeting them.
• Train, mentor and evaluate team members.
• Conduct regular one-on-one conversations to listen to employees, share feedback, offer coaching, and complete annual performance reviews.
• Maintain a team culture and cultivate effective workplace communication and transparency.
• Provide and engage the team with periodic training to develop and enhance skills.
• Ensure the team maintains and develops positive business relationships by demonstrating our values with subcontractors, vendors, and other Total Industries associates.
• Manage scheduling to ensure a balanced workload, adequate backup and coverage.
• Ensure consistent attainment of department KPIs.
• Ensure that all safety protocols and other company policies are followed by your team.
• If applicable, review and approve timecards, ensuring timekeeping compliance.

Requirements

QUALIFICATIONS & SKILLS:

Required

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA or Masters is a plus).
• 7+ years of experience in a marketing management role, ideally in an industrial or B2B environment.
• Proven success in developing impactful marketing strategies that drive results.
• Strong leadership and team development skills.
• Excellent communication and collaboration abilities for cross-functional success.
• Experience with marketing automation tools (HubSpot preferred) and content management systems.
• Analytical mindset with a talent for making data-driven decisions.
• Background in copywriting or content creation is a plus.
• Ability to handle multiple projects in a fast-paced environment.
• Ability to work independently and collaboratively.
• Ability to understand and follow written and verbal instructions in English.
• Demonstrated ability to act in a way that is consistent with our values.
• The ability to work at a branch office daily, if qualified for hybrid work-from-home status, then the ability to work independently at a home office that has high-speed internet, with minimal to no distractions during work hours.
• Qualified DMV record, background check, and drug screen.

PHYSICAL ENVIRONMENT:

• Position operates in a professional office environment with the requirement to visit and walk around a warehouse with fluctuating temperatures.
• Spend most days seated at a desk, working at a computer terminal to input data, handle phone calls, and exchange electronic messages.
• Use the computer as a telephone, messenger, and work tool, so expect to wear a headset and use both a keyboard and mouse frequently throughout the day.
• Regularly sit, stand, and walk for long and short distances.
• Hear with or without correction to be able to interpret and receive information and directions.
• Communicate, verbally and in written form, regularly to describe and explain detailed, important, and accurate instructions internally and directly with customers.
• Occasionally lift and/or move material up to 25 lbs.
• Occasionally stoop, kneel, or crouch.
• Noise level is usually moderate.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.

The policy of RJMS Corporation is to hire, train, and promote all persons in all job groups in accordance with the law, without regard to race, color, religion, sex, sexual orientation, age, marital or military status, national origin, gender identity, the presence of any sensory, mental, or physical disability, genetic information, or any other status or characteristic protected by local, state, or federal law. RJMS CORPORATION is an equal employment opportunity and affirmative action employer.