Senior Strategist

We are seeking a new Senior Strategist to join our team. The ideal candidate is someone who has previous strategy experience, strong understanding of evolving media landscape (especially earned and social media) and an inherent love and aptitude for culture. You'll be expected to work within an integrated team, working with account, creative and analytics functions to create flawless campaigns that drive results for clients.

Position Description

• Work both independently and collaboratively with cross-functional teams to develop strong, innovative earned-first strategies and campaigns
• Stay up to date on latest cultural trends, creating reports and guiding the team on activating against those
• Help turn research-based observations into inspiring insights and briefs for creative and media teams
• Have a deep understanding of digital and social media platforms and how to create for each individually
• Develop and deliver crisp, compelling and visually engaging presentations and pitches
• Create measurement frameworks for business and brand impact and conduct data-driven analysis
• Actively lead strategy sessions and creative brainstorms and contribute to client presentations
• Cultivate relationships with key decision-makers across the business, including creative and media (earned, paid and social) specialists, research/analytics experts, and account teams

Qualifications

• 4-5 years of relevant work experience
• Strongly entrenched in brands and culture
• Strong understanding of the earned media (including earned social) landscape
• Knowledge of evolving social platforms and community engagement on social
• Strong knowledge of broad set of audience, insights and analytics tools such as YouGov, MRI, GWI, WARC, etc is a must. Experience with AI research tools is desirable
• Demonstrated expertise with media intelligence and social listening tools such as Talkwalker, Brandwatch, Cision, Meltwater, Agility PR, etc.
• Strong understanding and experience with primary research (surveys and studies)
• Detail-oriented, multi-tasker with excellent time-management skills
• Exceptional written, verbal communication and visual presentation skills
• Demonstrated ability to construct a strategic argument supported by evidence
• Ability to quickly understand and translate complex business or policy issues
• Strong time management, project management and organizational skills
• Meaningfully contribute to a civil, fast paced, inclusive and positive work environment
• Enough poise to work with multiple creative and account management colleagues across diverse experience levels and disciplines
• Proactive, self-starter who can work well both independently and as part of a team

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) - $50 monthly cell phone reimbursement
• MyDays - Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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