Nexstar Broadcasting Group, Inc
Account Director
Nexstar Broadcasting Group, Inc, Washington, DC
Who are we:
We are Nexstar Media Group, Inc., the largest TV station operator in the country. And we are also a technology company ready to embark upon transformative growth over the next decade. We produce and distribute engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.
Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200+ owned or partner stations in 116+ U.S. markets reaching 212 million people. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.
We are extremely proud of our collection of outstanding television stations, digital businesses, and talented employees nationwide. Within Nexstar Advertising, we are excited to reimagine and transform our division; investing and building for the future while forging a culture that promotes our entrepreneurial spirit, embraces bold thinking, and challenges the conventional way. If you have the curiosity, passion, are inclusive and collaborative, work with us, and let's continue to make a difference for all our stakeholders ~ our colleagues, our customers, our owners, and the communities in which we operate.
Title: Account Director
Reports to: VP, Sales, The Hill
Salary: $100K - 225K (commensurate with experience)
Location: DC
Position Summary:
The Account Executive is responsible for achieving sales performance, meeting, and exceeding revenue and growth targets for Nexstar's The Hill and advocacy business. Will build go to market strategies for the Hill while leveraging NN and the portfolio. Will have overall responsibility selling digital, events, newsletters, and print. Will work to ensure Nexstar as a 'must-buy' for advertisers across all platforms. Will achieve revenue goals. that they have responsibility for the digital, events, newsletters and print.
Responsibilities include:
About you:
Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker's compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave.
Nexstar is committed to attracting, developing, and retaining the industry's top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran's status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.
We are Nexstar Media Group, Inc., the largest TV station operator in the country. And we are also a technology company ready to embark upon transformative growth over the next decade. We produce and distribute engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.
Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200+ owned or partner stations in 116+ U.S. markets reaching 212 million people. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.
We are extremely proud of our collection of outstanding television stations, digital businesses, and talented employees nationwide. Within Nexstar Advertising, we are excited to reimagine and transform our division; investing and building for the future while forging a culture that promotes our entrepreneurial spirit, embraces bold thinking, and challenges the conventional way. If you have the curiosity, passion, are inclusive and collaborative, work with us, and let's continue to make a difference for all our stakeholders ~ our colleagues, our customers, our owners, and the communities in which we operate.
Title: Account Director
Reports to: VP, Sales, The Hill
Salary: $100K - 225K (commensurate with experience)
Location: DC
Position Summary:
The Account Executive is responsible for achieving sales performance, meeting, and exceeding revenue and growth targets for Nexstar's The Hill and advocacy business. Will build go to market strategies for the Hill while leveraging NN and the portfolio. Will have overall responsibility selling digital, events, newsletters, and print. Will work to ensure Nexstar as a 'must-buy' for advertisers across all platforms. Will achieve revenue goals. that they have responsibility for the digital, events, newsletters and print.
Responsibilities include:
- Will grow Nexstar's The Hill and advocacy business.
- Deliver sales performance, sales targets and growth prospects as well as monetization (pricing, inventory) opportunities, etc.
- Seek new advertisers to drive endemic revenue and build sponsorship packages.
- Will have overall responsibility selling digital, events, newsletters, and print.
- Develop and execute go-to-market sales strategies which result in exceeding revenue targets.
- Will have an in-depth knowledge of the political advertising landscape with the ability to build and expand business.
- Will help develop and execute the go to market strategy for the political sector to capture early revenue opportunities.
- Achieve individual quota and sales targets.
- Will partner with agencies and clients directly:
- responsible for selling the Hill and NN digital and linear inventory; will leverage the portfolio where possible.
- will focus on advocacy sales (brands & causes) that push an agenda to shape legislation.
- leverage The Hill brand cache across the digital network
- Build and manage relationships with key clients and agency partners
- capture more strategic high-value opportunities with DC shops/agencies.
- create differentiation in market to drive leadership
- create conversion & awareness
- Ensure pipeline management and sales goals are met and provide a point of view on how to accelerate growth.
- Cultivate new business and collaborate across the organization to grow existing business.
- Will nurture and enhance relationships to become a more advanced resource for our clients.
- Ensure a customer-first approach.
About you:
- 10+ years' experience in advertising, media, and relevant sales management roles
- Political/advocacy sales experience required
- Bachelor's degree preferred
- Video sales experience
- Proven track record translating partnerships into results
- Extensive experience in linear and digital advertising sales
- Established relationships with key agency and client contacts within the market
- Excellent communication skills, and ability to develop and present strategic updates to internal and external stakeholders
- Strategic thinker, creative problem solver, resourceful
- Exceptional ability to develop and maintain cross-functional relationships
- Must have strong relationships within the political category
- Valid driver's license with an acceptable driving record (outside NYC)
Nexstar offers full time employees a comprehensive benefits package to include medical, life and short-term disability insurance, worker's compensation, and unemployment insurance, 401(k) retirement plan, paid holidays, paid vacation, paid sick time, employee assistance program, bereavement leave, jury duty service time off, military leave, and medical/maternity & family leave.
Nexstar is committed to attracting, developing, and retaining the industry's top talent. In compliance with the provisions of all applicable state and federal civil rights laws, every effort will be made to employ the most qualified individuals without regard to race, color, religion, disability, age, sex, national origin, citizenship, veteran's status, sexual orientation, military status, or any other protected personal characteristic. Additionally, it is and shall continue to be our policy to provide promotion and advancement opportunities within the Company in a nondiscriminatory fashion based on merit, qualifications, and ability.