FloSports
General Manager, FloCheer
FloSports, Austin, TX
FloSports is a world-class sports media company strategically positioned to be the essential
destination for passionate sports fans, delighting them with live event coverage, breaking news,
highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day
by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport
verticals and hundreds of streaming partners. FloSports is creating the home for college
conferences/leagues and sports like cheerleading, hockey, track & field, racing, grappling,
wrestling, and more, and we are looking for innovative and passionate people like you to help
us!
THE ROLE:
FloSports is looking for a General Manager FloCheer to serve as the sports leader to
drive the company's vertical strategic direction, including programming, financial goals, and go-
to-market strategy. As the public face of the FloSports Cheerleading vertical, the General
Manager will partner with department leaders and vertical-dedicated staff to deliver on key
objectives. The General Manager will be accountable for outlining, communicating, and
directing operational execution and strategy that will be core to the vertical and the company's
success.
This leader will identify market and operational gaps and opportunities, establish milestones to
execute a multi-year vision, and possess the leadership traits and proven success necessary to
deliver results with cross-functional teams in a fast-paced, growth-driven environment.
The position is based in Austin, Texas.
RESPONSIBILITIES:
• Develop and refine both the near-term tactical and long-term strategic plan for the
cheerleading vertical and guide day-to-day alignment and execution of cross-functional
teams through subject matter expertise, communication, and process building.
• Lead the vertical programming strategy and support the acquisition of key rights and
assets.
• Serve as the internal- and external front-facing leader and voice of the verticals
• Collaborate with internal partners to develop and drive the vertical's product and brand
strategy.
• Drive alignment and consistent collaboration across all key departments and functions to
strengthen our value proposition and ensure we are centered on the customer.
• Manage the vertical budgeting processes and P&L, executing initiatives that drive
revenue growth, rights portfolio efficiency and contribution margin expansion.
• Measure and drive both short-term and long-term strategy, tracking input and output
KPIs and driving business reviews.
• Leverage insights from proactive competitive, market, and business intelligence and
analysis.
• Deepen integration with all revenue-related functions, including rights acquisition,
business-to-business sales, account/partner management, ad sales, marketing, content,
and external commercial partnerships/third parties.
• As needed, partner with corporate development on pre- and post-M&A executions,
including functional due diligence, cultural fit, integration readiness, valuation, financial
impact, and long-term integration.
KNOWLEDGE, SKILLS AND ABILITIES:
• A seasoned leader with subject matter expertise of the cheerleading and dance
ecosystem and the ability to build and navigate a network of influencers and decision-
makers.
• 7+ years of experience in (or combination of) strategy, consulting, sport management,
business development, rights acquisition, sales management/leadership, general
manager type role, or other related experience that proves strong business acumen and
cross-functional execution.
• Strong presentation skills in communicating both qualitative and quantitative analyses
• Proven record of creating value, improving profitability, and determining competitive
advantage for other organizations.
• Excellent communication skills - public, written and verbal - successfully articulating
everything from high-level strategy to tactical execution plans.
• Ability to lead through decisive leadership, prioritization and strategic decision making.
• Possess a strong understanding of audience needs and behaviors, ensuring the content,
programming and experiences provided meet customer and partner expectations.
• Experience in public forums, including on-camera and on social media, is a plus.
BONUS POINTS:
• Familiarity with financial analyses and business valuation
• Experience partnering with product and engineering teams to build customer-centric
experiences
• Experience in sports media, especially video streaming and OTT
• Experience with B2B sport management software (e.g. registration, event management,
club/team management, statistics, or similar)
OUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities
around experiences that finally give underserved sports the love they deserve. We recognize
the need to build a company that seeks out, embraces, and celebrates our individual
differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive
workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted annually in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life
insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week
#LI-RH1
destination for passionate sports fans, delighting them with live event coverage, breaking news,
highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day
by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport
verticals and hundreds of streaming partners. FloSports is creating the home for college
conferences/leagues and sports like cheerleading, hockey, track & field, racing, grappling,
wrestling, and more, and we are looking for innovative and passionate people like you to help
us!
THE ROLE:
FloSports is looking for a General Manager FloCheer to serve as the sports leader to
drive the company's vertical strategic direction, including programming, financial goals, and go-
to-market strategy. As the public face of the FloSports Cheerleading vertical, the General
Manager will partner with department leaders and vertical-dedicated staff to deliver on key
objectives. The General Manager will be accountable for outlining, communicating, and
directing operational execution and strategy that will be core to the vertical and the company's
success.
This leader will identify market and operational gaps and opportunities, establish milestones to
execute a multi-year vision, and possess the leadership traits and proven success necessary to
deliver results with cross-functional teams in a fast-paced, growth-driven environment.
The position is based in Austin, Texas.
RESPONSIBILITIES:
• Develop and refine both the near-term tactical and long-term strategic plan for the
cheerleading vertical and guide day-to-day alignment and execution of cross-functional
teams through subject matter expertise, communication, and process building.
• Lead the vertical programming strategy and support the acquisition of key rights and
assets.
• Serve as the internal- and external front-facing leader and voice of the verticals
• Collaborate with internal partners to develop and drive the vertical's product and brand
strategy.
• Drive alignment and consistent collaboration across all key departments and functions to
strengthen our value proposition and ensure we are centered on the customer.
• Manage the vertical budgeting processes and P&L, executing initiatives that drive
revenue growth, rights portfolio efficiency and contribution margin expansion.
• Measure and drive both short-term and long-term strategy, tracking input and output
KPIs and driving business reviews.
• Leverage insights from proactive competitive, market, and business intelligence and
analysis.
• Deepen integration with all revenue-related functions, including rights acquisition,
business-to-business sales, account/partner management, ad sales, marketing, content,
and external commercial partnerships/third parties.
• As needed, partner with corporate development on pre- and post-M&A executions,
including functional due diligence, cultural fit, integration readiness, valuation, financial
impact, and long-term integration.
KNOWLEDGE, SKILLS AND ABILITIES:
• A seasoned leader with subject matter expertise of the cheerleading and dance
ecosystem and the ability to build and navigate a network of influencers and decision-
makers.
• 7+ years of experience in (or combination of) strategy, consulting, sport management,
business development, rights acquisition, sales management/leadership, general
manager type role, or other related experience that proves strong business acumen and
cross-functional execution.
• Strong presentation skills in communicating both qualitative and quantitative analyses
• Proven record of creating value, improving profitability, and determining competitive
advantage for other organizations.
• Excellent communication skills - public, written and verbal - successfully articulating
everything from high-level strategy to tactical execution plans.
• Ability to lead through decisive leadership, prioritization and strategic decision making.
• Possess a strong understanding of audience needs and behaviors, ensuring the content,
programming and experiences provided meet customer and partner expectations.
• Experience in public forums, including on-camera and on social media, is a plus.
BONUS POINTS:
• Familiarity with financial analyses and business valuation
• Experience partnering with product and engineering teams to build customer-centric
experiences
• Experience in sports media, especially video streaming and OTT
• Experience with B2B sport management software (e.g. registration, event management,
club/team management, statistics, or similar)
OUR COMMITMENT TO DIVERSITY:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities
around experiences that finally give underserved sports the love they deserve. We recognize
the need to build a company that seeks out, embraces, and celebrates our individual
differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive
workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
• Recognized three years in a row as a Top Workplace by the Austin-American Statesman
• Flexibility at work - you can take control of your profession and personal schedule
• All-hands events hosted annually in beautiful Austin, Texas
• Annual equity awards for all top performers
• Competitive and comprehensive medical, dental and vision plans
• Peace of mind through company-paid short-term disability, long-term disability and life
insurance
• Generous 401(K) company match vested immediately
• Progressive parental leave policies
• Flexible paid time off
• Hack-a-thons and a full calendar of team-building and social events
• Company donation to youth teams and leagues that our employees coach
• Stocked snack bar, catered lunch and breakfast tacos every week
#LI-RH1