Omnicom Media Group US
Director, Experience Strategy, Entertainment
Omnicom Media Group US, New York, NY
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
The Content & Creativity team works with clients to develop custom, cross platform brand experiences that create deeper consumer connections through culture. The team taps into a broad network of digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs.
This right brain/left brain role will strategize, brainstorm, develop, and execute content partnerships for a top online retail brand, and will help craft the future of media innovation.
To be successful in this role, you need an understanding of how to establish brand connections through creative media leveraging culture, new media real-estate and big thinking.
You take a holistic view to drive smarter thinking that generates more interesting and richer territories for a brand to explore. You'll work in creative collaboration with all teams - including other members of the Content team, Client business leadership, Creative Agencies and Investment - to inspire and inform the creation of culturally led content and experiences.
Strategic & Functional Team Lead: Define the vision for content experiences & entertainment initiatives on behalf of our clients; work with cross-functional teams to bring this vision to life.
Execution: Act as a senior content expert for clients, integrated agency teams, and partners to oversee the execution of multiple programs across the year
Team Management
Thought Leadership
Qualifications & Skills
#LI-KR1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$140,000-$160,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
The Content & Creativity team works with clients to develop custom, cross platform brand experiences that create deeper consumer connections through culture. The team taps into a broad network of digital publishers, production companies, television networks, movie studios, social platforms, and streaming networks to produce breakthrough storytelling from large-scale properties to smaller, original programs, covering all budget levels and brand program needs.
This right brain/left brain role will strategize, brainstorm, develop, and execute content partnerships for a top online retail brand, and will help craft the future of media innovation.
To be successful in this role, you need an understanding of how to establish brand connections through creative media leveraging culture, new media real-estate and big thinking.
You take a holistic view to drive smarter thinking that generates more interesting and richer territories for a brand to explore. You'll work in creative collaboration with all teams - including other members of the Content team, Client business leadership, Creative Agencies and Investment - to inspire and inform the creation of culturally led content and experiences.
Strategic & Functional Team Lead: Define the vision for content experiences & entertainment initiatives on behalf of our clients; work with cross-functional teams to bring this vision to life.
- Work hand-in-hand with the Strategy team to mine insights that will help establish deeper connections with consumers and that inform and inspire your big media thinking
- Creatively develop opportunities that deliver on our clients' marketing and media objectives with networks, digital publishers, and more
- Develop recommendations to clients, with provocative insights, big ideas, cultural proof points and compelling tactics
- Understand and implement approved measurement models to justify investment and quantify results from programs
- Stay atop of content, storytelling and technology trends and how those impact the client business
- Support the Managing Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with advertising and media clients and agency partners on a consistent basis
Execution: Act as a senior content expert for clients, integrated agency teams, and partners to oversee the execution of multiple programs across the year
- Oversee the development of and activation of multi-platform distribution plans for programs across digital, linear, social and more
- Run senior client meetings, including statuses, recommendations, etc.; oversee and act as support for more day-to-day client meetings
- Ensure pre, during, and post program measurement and optimization plans align to KPIs
- Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more
Team Management
- Reporting to the Managing Director of Emerging Media and Partnerships
Thought Leadership
- Offer support to Managing Director for forecasts of emerging platforms and changing consumer behavior
Qualifications & Skills
- Minimum 10 years' experience in branded content, integrated partnerships, or strategic partnership development
- Ability to think differently: creative and adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more of the world / to better understand people's motivations and behaviors in the shifting landscape
- Relentless pursuit of cultural zeitgeist and passion for all forms of entertainment
- Experience in concept development, production oversight, and foundational understanding of working with and managing media partners
- Exceptional project management skills, with ability to manage multiple work streams and multiple teams with strong quality control
- Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
- Ability to effectively and confidently communicate information in both verbal and written formats (Development of ideas, pitches, research and recaps, client presentations, etc.
- Experience implementing effective measurement models, synthesizing data to prove value and program success
- Can manage peer level clients with a successful track record in account management and client service
#LI-KR1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$140,000-$160,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice