Director, Social Media and Influencer Marketing

About goodwipes:

A modern personal care brand bringing beauty to your booty with deliciously soothing, flushable butt wipes that are guaranteed to make you feel good!

We're on a mission to transform the way people think about hygiene. No more tiptoeing around 'taboo' topics - taking care of and loving on our bodies should never be embarrassing! We are all human and we're all experiencing the same sh!t, so we might as well keep it REAL and laugh about it all along the way.

goodwipes is here to provide game-changing solutions to everyday needs - convenient products made of real, simple ingredients that do one oh so powerful thing - keep you feeling clean, comfortable, confident, and free from worries every single day!

2024 has been a BIG hit for our company...

• #1 Fastest growing flushable wipe brand in B&M Retail (IRI Syndicated Data) AND Amazon.
• Just surpassed Charmin in total $ share to capture the #3 spot in the flushable wipes category behind Cottonelle & Dude Wipes
• Most productive brand at Target L12 weeks in $/s/w & u/s/w amongst SKUs with >300 doors of distribution
• Growing all major accounts by 60%+ YoY amidst minor distribution growth with plans to continue to accelerate in 2025
• #1 and #2 selling items in multiple influential grocery chains.

Not to mention, our category is the tastiest in retail...

• Flushable wipes are growing 3x faster than toilet paper, 3x faster than non-edibles, and 2x faster that personal care aisle (IRI)!

We've got some serious momentum and want you to build with us!
About the role:

We're looking for a social-obsessed, experienced marketing and people leader to join our team at goodwipes. In this role, you will oversee our total social media ecosystem, including organic social, paid social and influencer marketing, leading content and campaigns to ignite brand awareness and build meaningful community engagement. This role will be both strategic and hands-on, collaborating with internal and external creative partners to build a winning social content engine!

Responsibilities and Duties:

• Lead and manage the brand's paid and owned content factory, including organic social, paid social and paid influencer marketing
• Create organic social strategy and manage all social planning, including developing and oversee the brand's social content calendar, working closely with internal and external creators to deliver high performing content to execute on your vision.
• Directly manage and execute all creator content, working closely with external partners to brief, review and finalize content for our organic and paid channels
• End-to-end execution of influencer campaigns, including strategy, sourcing, contracting, briefing and finalizing content
• Partner with paid media agency on creator and influencer whitelisting; ensure top performing assets are pulled into the paid ecosystem and monitor performance to ensure adjustments are made to deliver on KPIs
• Lead social listing and social media reporting, developing insights and recommendations to accelerate performance.
• Manage 1 direct report (Content Crestor and Social Media Manager) plus a handful of retained part-time creators

Key Requirements:

• Excellent understanding of a brand's communications ecosystem, and how all the touchpoints work together to drive awareness and equity
• Previous experience executing a brand's organic social, paid social and influencer marketing efforts
• Social-first mindset, with passion for timely, culturally relevant content and campaigns to drive awareness and engagement
• Experience managing and developing direct reports
• Experience working directly with influencers and/or influencer managers or agencies.
• Ability to think outside of the box to develop innovative ways to reach potential consumers through social media
• Up to speed with the latest social media tools and trends, including how brands are converting and engaging users through social channels

Required Competencies & Skills:

• Strong collaborator who takes direction well and is a team-player
• Ability to pivot quickly and adapt easily to strategy or deadline changes
• Ability to prioritize tasks and see the forest through the trees
• Results-oriented mindset; familiarity in setting and reporting against KPIs
• Strong creative skills, adept at reviewing and optimizing influencer creative
• Proven experience managing and growing talent
• Strong consumer empathy
• Excellent communication skills, including written and verbal
• Extremely organized and thrives on multitasking, fast-paced environments
• Strong decision maker, with comfort working autonomously
• Ability to translate data into actionable insights and recommendations
• Team player who can work across and within teams to deliver results

Minimum Qualifications:

• 8 years of experience in social media and/or brand marketing, ideally in the food, beverage, or personal care/beauty industry
• Strong working knowledge of the competitive landscape, especially small to mid-scale CPG & personal care brands
• Experience crafting highly engaging organic social calendars and campaigns
• Experience partnering with external creators/influencers to produce winning results
• Previous people leadership experience

Benefits:

• Competitive pay.
• Generous PTO plan.
• Full health insurance coverage (including dental + vision).
• A fast-paced environment with a passionate, dedicated team.
• Opportunities to directly work with the co-founders and other senior leadership team members. Be a decision maker.

**a cover letter is required to apply for this position... please don't miss this. Your cover letter/note doesn't need to be over formalized, BUT we want to know that you know what you are applying for and why you are interested in building with us! Can't wait to hear from you!