Analytics Manager

Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea's rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.

Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston's top young business leaders.

Responsibilities

• Requirements design and implement web analytics solutions for our clients Forthea's Analytics and Technology team is responsible for defining and leading the data capture, testing, presentation, and strategy for clients.
• In this role, you need a strong consultative mindset and experience with enterprise-level web analytics platforms.
• You will also work closely with cross-channel experts to develop integrated strategies to drive the direction and focus of our digital marketing teams.
• You will also be responsible for translating the captured data into powerful insights and reports. what you'll be doing:
• Create and implement multiple client web analytics implementation projects at once utilizing Google Analytics and other tools as necessary
• Utilized client requirements to implement tag management utilizing Google Tag Manager and other tools as necessary
• Analyze marketing and sales data to develop insights and make recommendations for strategic optimization
• Be a data storyteller to relay information to internal colleagues and clients alike
• Create and maintain business and technical requirements documents
• Perform quality assurance testing post-implementation

Qualifications

• 5+ years analytics experience
• Subject matter expert in Google Analytics with GA4 experience
• Subject matter expert in Google Tag Management
• Proficiency in JavaScript
• Ability to self-manage a project from start to finish on-time
• Highly organized and able to work on multiple projects/clients simultaneously
• Strong communication skills (verbal and written) with an emphasis on client-facing situations
• Solid understanding of digital marketing and advertising concepts and terms it's a bonus if you have the following
• Experience: Experience querying data warehouses by writing SQL HTML and CSS
• Experience with data storytelling via Business Intelligence tools like Tableau, PowerBI, etc.
• Experience writing Python scripts to connect to APIs or to transform data Vendor certification in Analytics and Tag Management tools