84.51
SENIOR RESEARCHER, CONSUMER RESEARCH (P2694)
84.51, Chicago, IL
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
SENIOR RESEARCHER, CONSUMER RESEARCH (G2)
CINCINNATI
ABOUT US:
The Consumer Research team within 84.51° uncovers the "why" that complements the deep behavioral understanding 84.51° uniquely delivers. Our focus is uncovering the "Why," integrating it with the "What," and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can. We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51°, Kroger, and our clients.
A Senior Researcher is accountable for supporting the creation and execution of research products. This includes completing specific elements of the build process, conducting QA on product iterations, sharing feedback on product innovation and independently executing existing products. Leveraging products will allow us to reduce the time spent on similar questions and put those resources towards work that drives the most value to the business.
RESPONSIBILITIES:
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
EDUCATION:
#LI-EB1
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
SENIOR RESEARCHER, CONSUMER RESEARCH (G2)
CINCINNATI
ABOUT US:
The Consumer Research team within 84.51° uncovers the "why" that complements the deep behavioral understanding 84.51° uniquely delivers. Our focus is uncovering the "Why," integrating it with the "What," and turning these insights into human stories and business recommendations that compel actions to be taken that delight our customers in ways no other retailer can. We strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51°, Kroger, and our clients.
A Senior Researcher is accountable for supporting the creation and execution of research products. This includes completing specific elements of the build process, conducting QA on product iterations, sharing feedback on product innovation and independently executing existing products. Leveraging products will allow us to reduce the time spent on similar questions and put those resources towards work that drives the most value to the business.
RESPONSIBILITIES:
- Serve as a passionate, vocal champion for customers across 84.51° and Kroger
- Advocate and encourage adoption of research platforms/tools/ways of working for standardization and improved speed of research
- Contribute to functional innovation and continuous improvement based on business needs, with a grounding in academic and/or industry best practices
- Support specific elements of a functional roadmap that establishes a suite of consumer research products designed with the business questions in mind and ensuring the ability to scale
- Collaborate with lead researchers and leadership within the pillar to create and improve research products
- Execute a research product that includes standard inputs/outputs across the research process (i.e. brief, survey/discussion guide, analysis code, deliverable, QA)
- Support custom research requests as needed while products are being developed and established
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Understanding of the research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects
- Ability to leverage or learn one or more research related software/tools (e.g. SPSS, R, Python, Alteryx, Tableau, Qualtrics, SmartPLS, Lighthouse Studio, etc.)
- Familiarity with various data types and exposure to effectively integrating data to deliver insights
- Experience in identifying opportunities to automate a process and doing so in a way that is scalable
- Ability to identify business questions/needs that are candidates for a product approach
- Strong interpersonal and communication skills
- Strong analytical, problem solving and critical thinking skills
- Ability to navigate a quickly evolving and at times, nebulous environment
- Ability to work in a highly collaborative environment
- Self-motivated
EDUCATION:
- Bachelor's degree or equivalent, ideally in business, social sciences, psychology or analytics/statistics.
- 3-5 years of industry experience
#LI-EB1