Warner Bros. Entertainment Inc.
Director of Product Management - Ad Formats & UX
Warner Bros. Entertainment Inc., New York, NY
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Director for WBD Global Ad Product will be responsible for developing the strategic roadmap & execution of ad formats & user experiences on Max. You will create vision & strategy for the overall ad experience while broadening WBD's portfolio of advertising products that position us as an innovative leader in the industry. You will have a specific focus on reimagining & refining ad inventory into consumer-friendly experiences. You will oversee a team of Product Managers & partner with internal stakeholders to manage and build a product strategy for our ad product suite. You will consider how to leverage scale & supply/demand to drive incremental value across ad products. Collaboration across other product managers, UX designers, engineering, research, strategy and ad sales will be critical to providing an improved ad supported experience for both streamers and advertisers. You will be focused on creating configurable ad experiences in order to meet business needs accordingly.
Your Role Accountabilities...
Qualifications & Experience...
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $167,020.00 - $310,180.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
The Director for WBD Global Ad Product will be responsible for developing the strategic roadmap & execution of ad formats & user experiences on Max. You will create vision & strategy for the overall ad experience while broadening WBD's portfolio of advertising products that position us as an innovative leader in the industry. You will have a specific focus on reimagining & refining ad inventory into consumer-friendly experiences. You will oversee a team of Product Managers & partner with internal stakeholders to manage and build a product strategy for our ad product suite. You will consider how to leverage scale & supply/demand to drive incremental value across ad products. Collaboration across other product managers, UX designers, engineering, research, strategy and ad sales will be critical to providing an improved ad supported experience for both streamers and advertisers. You will be focused on creating configurable ad experiences in order to meet business needs accordingly.
Your Role Accountabilities...
- Responsible and accountable for the launch & evolution of standard & innovative ad formats that provide complimentary experiences for consumers and valuable inventory for advertisers, globally.
- Oversee product development lifecycles across the ad format & UX roadmap, prioritizing customer sentiment alongside business impact & scale.
- Create a consistent, clean & configurable ad user interface within & around content.
- Optimize the development & management of our creative intake process across global creative sales teams.
- Evolve our customer facing experiences to maintain competitive customer satisfaction ratings.
- Maintain the efficiency & effectiveness of our overall ad-supported strategy, identifying new areas of opportunity for enhancement & reading out on the health of business.
- Oversee competitive analysis and research initiatives to keep a pulse on ad industry standards and growth opportunities.
- Explore new areas of opportunities to drive value and growth goals forward and coordinate with key stakeholders to prioritize and execute the changes.
- Set priorities and build shared understanding across teams to create more formal networks to coordinate and drive impact across ad product, ad sales, ad tech and ad operations.
- Manage key performance indicators and data driven recommendations to improve the ad product experience.
- Excel at data-driven decision making, leveraging qual & quant skills to derive insights that inform global ad product decisions.
- Lead a scalable, cohesive & impactful global ad product portfolio.
- Comfortably communicate & present product vision to executive and senior level leadership.
- Partner with peers in Product Management to ensure alignment with general product vision and integration into unified & prioritized roadmap.
- Mentor, manage & guide other product managers, communicating clear vision, goals and priorities that drive professional development, personal growth and a positive working environment.
- Proactively identify areas of opportunity (unprompted) and create mechanisms to add value, close gaps and achieve more on top of your day-to-day work.
- Establish meaningful and required metrics needed to assess the health of the business region by region; ensuring those requirements are executed globally.
- Partner with Ad Sales to maximize ad product packaging & pricing strategy.
- Partner with Ad Sales Research to consistently create opportunities to measure & communicate efficacy of our products.
- Partner with Ad Operations teams to ensure ad product campaign management & delivery is operating efficiently & effectively.
- Partner with Creative Content Studio to establish ad product creative workflow that meets templatized designs.
- Ability to provide user experience & business impact at any given time to ensure all understand what a feature means, how it is being prioritized & what the consumer will see.
Qualifications & Experience...
- 10+ years of product management experience, preferably in the streaming/media space.
- Experience/knowledge in advertising and/or advertising product at a streaming service major plus.
- Experience in people management, managing a team of 5+ people
- Proven success leveraging data & identifying trends to deliver product optimizations & recommendations.
- Proven experience understanding product development lifecycles, customer journeys and dedication to putting the customer first.
- Strong analytical skills and an innovative approach to solving practical problems.
- Ability to adapt rapidly in a fast-moving environment with shifting priorities and the ability to react quickly, dynamically, and intelligently.
- Excellent written and verbal communication skills. Product artifacts (PRFAQs, Requirements, Jira, Status Reports, and Product presentations) are clear and concise.
- Excellent presentation skills. Demonstrates ability to tailor content for the audience, materials are high quality. Effectively runs product review sessions.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $167,020.00 - $310,180.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.