Marketing Coordinator

THE COMPANY

Illinois Holocaust Museum & Education Center (IHMEC) honors Survivors and victims of the Holocaust by teaching universal lessons that combat hatred, prejudice, and indifference. The Museum activates this mission through world-class exhibitions, public programming, and educational initiatives to equip audiences with knowledge, skills, and courage to take a stand for humanity. Today, IHMEC is the third largest Holocaust museum in the world and second largest in the country, impacting hundreds of thousands of students, teachers, law enforcement and community members annually. As a world leader in connecting the history and lessons of the Holocaust, we inspire visitors to become Upstanders, who speak out for what’s right – turning powerful lessons of history into positive actions today.

Revenues are derived from major special events, corporate and individual giving, visitor receipts, gift shop revenues, and major grant fundraising – foundation, family, and government.

THE POSITION

Position Title: Marketing Coordinator

Location: Skokie, IL

Reports To: Senior Vice President of Communications, Marketing & Business Development

The Marketing Coordinator will work directly with the Vice President of Marketing and Business Development to support the Museum's mission with a focus on membership, exhibitions, and public programs. The goal of this position is to support visitor and membership engagement, foster an ongoing connection with the Museum, and build brand awareness. They will collaborate with the education, collections & exhibitions, and development teams to create and execute exhibit and program communication strategies. This role will assist with email, printed, and digital communication related to membership, exhibitions, and programming.

SPECIFIC RESPONSIBILITIES

The Marketing Coordinator’s key responsibilities in General Marketing and Communications include:

• Promote efforts for visitor engagement and memberships as one of the keepers of the Museum’s brand standards and identity, maintaining a consistent image and voice across communication channels
• Contribute to development of all advertising creative for traditional, digital, and other media, including Google AdWords and Google grants.
• Collaborate with external agencies and partner vendors including graphic designers, photographers, media planning agencies, print houses, etc.
• Assist in ideation and implementation of annual marketing strategy to support the Museum in reaching its strategic goals.
• Help execute printed collateral, including flyers, rack cards, maps, posters, banners, etc. for on-site and off-site exposure.
• Design graphics for use in digital promotions (social, paid advertising, website, newsletter, etc.) as needed for Marketing activity, occasionally supporting other Museum departments (corporate partner flyers, fundraising event eblasts, etc.).
• Support crisis communications across internal Museum departments and to the general public.
• Support Education Team in writing and editing descriptions for public programming.

The Marketing Coordinator’s key responsibilities in Digital Communications include:

• Write email communication to newsletter subscribers, including maintaining an institutional email calendar. This role is also responsible for sending post-program thank-you notes, post-visit thank-you notes, and various other types of emails, including surveys and membership/donation appeals.
• Support other Museum departments with email outreach strategy and community partner development.
• Evaluate and report on email effectiveness.
• Serve as webmaster and create/update web posts & pages as business needs evolve, including exhibition landing pages, Survivor profiles, and high-traffic pages such as “plan your visit,” ticketing, etc.
• Respond to web inquiries or direct to appropriate member/s of staff.
• Support all Museum departments in publishing and updating department-specific web content.
• Send monthly e-renewal campaign to lapsed members.
• In concert with Development Team, aid the development & execution of membership appeals (direct mail, email, etc.).
• Create digital communication toolkits for exhibitions and public programs. Toolkits include suggested language for social media posts and newsletters, PDF flyers, etc.
• Provide support to Communications Manager with social initiatives, collecting content at on/off-site programs as needed.
• Provide general support of the Marketing Team and other Museum initiatives.
• Process invoices and support Senior Vice President of Communications, Marketing & Business Development with budget tracing.
• Other duties as assigned by Senior Vice President of Communications, Marketing & Business Development or CEO.

The Marketing Coordinator’s other key responsibilities include:

• Serve as webmaster and create/update web posts & pages as business needs evolve, including exhibition landing pages, Survivor profiles, and high-traffic pages such as “plan your visit,” ticketing, etc.
• Respond to web inquiries or direct to appropriate member/s of staff.
• Support all Museum departments in publishing and updating department-specific web content.
• Send monthly e-renewal campaign to lapsed members.
• In concert with Development Team, aid the development & execution of membership appeals (direct mail, email, etc.).
• Create digital communication toolkits for exhibitions and public programs. Toolkits include suggested language for social media posts and newsletters, PDF flyers, etc.
• Provide support to Communications Manager with social initiatives, collecting content at on/off-site programs as needed.
• Provide general support of the Marketing Team and other Museum initiatives.
• Process invoices and support Senior Vice President of Communications, Marketing & Business Development with budget tracing.
• Other duties as assigned by Senior Vice President of Communications, Marketing & Business Development or CEO.

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THE PERSON

Education | Experience

• BS/BA in Marketing, Communications, English, Business or other related field required.
• 3 to 5 years of Marketing experience required.
• Prior experience at a mission-driven nonprofit preferred.
• Prior experience in Museums a plus.
• Strong creative and artistic vision with a background in marketing, communications & sales.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Proficiency with Microsoft Office Suite required.
• Knowledgeable of web publishing best practices & experience with WordPress.
• Familiarity with Google Analytics is a plus

Knowledge | Skills | Abilities

• Strong creative and artistic vision with a background in marketing, communications & sales.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator).
• Proficiency with Microsoft Office Suite required.
• Knowledgeable of web publishing best practices & experience with WordPress.
• Familiarity with Google Analytics is a plus

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OTHER INFORMATION

Salary and Benefits

• Salary range is $50,000 to $70,000. Salary for the position will be based on qualifications and experience.
• Generous benefits, including medical/vision/dental coverage, paid time off, and retirement plan contributions, among other industry-leading benefits.

Committed to Diversity

Illinois Holocaust Museum & Education Center is an equal opportunity employer and is committed to creating an inclusive environment for all employees. People of color, women, LGBTQ+ people, and people with disabilities are strongly encouraged to apply.

Physical Requirements

May need to climb up and down stairs; to bend, stoop, and lift or move materials and retrieve files; to pull/push, lift, and carry up to 25 pounds; spend considerable time on feet; and to reach both above and below shoulder height.

Learn More

Visit our website, engage in virtual experiences, and learn more at ilholocaustmuseum.org.

TO APPLY

Interested applicants should submit a cover letter and resume.