Consumer Communications Lead

About the role Anthropic is seeking a dynamic and experienced Consumer Product Communications Lead to spearhead our consumer communications program. As a key member on the Communications team, you will drive the strategy and execution to establish Anthropic and Claude as household names. This role demands a rare blend of strategic vision, hands-on expertise, and the ability to translate complex AI concepts into compelling narratives for everyday consumers. This role reports into the Head of Product Communications and offers a unique opportunity to shape the narrative of AI in consumer spaces and play a crucial part in Anthropic's mission to build beneficial AI systems that positively impact people's daily lives. Responsibilities: Lead and own the development and execution of Anthropic's comprehensive consumer-focused communications strategy Serve as the primary SME of our consumer storytelling, crafting narratives that resonate with mainstream audiences Drive proactive media relations efforts, securing high-impact coverage in top-tier consumer, lifestyle, and mainstream outlets across print, digital, and broadcast platforms Identify and capitalize on cultural trends to showcase Claude's relevance and capabilities Collaborate closely with Sales, Partnerships, Product, Marketing, Legal, and other Communications team members to develop integrated campaigns Prepare and coach Anthropic spokespersons for consumer-focused media engagements Monitor and analyze consumer trends, competitor activities, and public sentiment to inform strategy You may be a good fit if you have: 10 years of experience in consumer and/or consumer product communications, with a strong focus on consumer technology or culture/lifestyle communications Demonstrated ability to thrive in a fast-paced environment, with a proven track record of leading successful consumer communications programs for notable brands Exceptional strategic thinking, writing, and storytelling skills, with the ability to distill complex technology into relatable narratives for mainstream consumers Strong media relations skills with established relationships in relevant media circles Experience successfully working and collaborating with Sales, Partnerships, Marketing, Product, and others to tell impactful stories Demonstrated ability to lead and execute consumer communications strategies from conception to implementation Deep understanding of consumer behavior and ability to identify compelling AI use cases Creative mindset with a talent for spotting and leveraging cultural trends Proactive and scrappy approach, combining strategic thinking with a willingness to roll up your sleeves Strong project management and analytical skills Collaborative leadership skills to influence stakeholders at all levels Deadline to apply: None. Applications will be reviewed on a rolling basis. J-18808-Ljbffr