Marketing Communications & Engagement Specialist

At PASCO, we're more than just a home healthcare provider-we're a community dedicated to empowering individuals with disabilities and their families across Colorado. Our mission is rooted in advocacy, compassion, and support, ensuring that everyone can live their lives with dignity and independence. As part of the PASCO family, you'll join a team that values collaboration, innovation, and a deep commitment to the disability community. Our culture is one of inclusion, where every team member's contributions are recognized and celebrated. In this role, you'll play an integral part in amplifying PASCO's impact, connecting with families, caregivers, and community partners to create meaningful, lasting change. If you're passionate about making a difference and want to work in an environment that fosters growth, compassion, and creativity, PASCO is the place for you. POSITION Marketing Communications & Engagement Specialist PURPOSE COMMUNICATION Develops and applies diverse marketing strategies, both digital and print, for internal teams, PASCO families, prospects, and community partners, ensuring alignment with brand standards and audience engagement. ENGAGEMENT Leads the development and execution of community events aimed at support, accessibility, and education for PASCO families, including public speaking and outreach. SUPPORT Works with the support team to address client and family concerns, using CRM (Salesforce) for tracking and automation when suitable. KEY DUTIES & RESPONSIBILITIES Communications Design and manage short and long-term communication strategies to increase retention, brand awareness, and satisfaction among clients and caregivers. Develop content for newsletters, social media, email marketing, and the website, ensuring SEO optimization for all digital materials. Manage the production of all marketing materials, both print and digital, ensuring they meet brand guidelines. Maintain and update the PASCO website regularly with fresh content, using SEO best practices to drive traffic and improve search engine rankings. Create and manage digital ad campaigns Utilizing marketing automation platforms to segment and target audiences effectively. Oversee the CRM (Salesforce) database, ensuring clean data and developing campaigns that nurture leads, prospects, and current families. Strategize and implement cross-channel marketing efforts, including direct mail, social media, and email marketing, leveraging marketing automation tools for efficiency and scalability. Lead the development of training materials such as onboarding kits and training videos in collaboration with HR and other teams. Manage PASCO's social media platforms, ensuring timely responses to community engagement, while growing followership and enhancing reputation. Support the branding and design of public presentations to community partners and external stakeholders, promoting PASCO's services and values. Track and report engagement metrics across all communication channels, making data-driven adjustments as needed. Engagement Oversee the full lifecycle of events (non-administrative), including budgeting, promotion, staff coordination, and post-event analysis. Develop the PASCO events calendar, ensuring all community events are strategically aligned with broader organizational goals. Engage with community partners to co-sponsor or participate in events that promote PASCO's mission and values. Manage public speaking engagements at community events, conferences, and panels to represent PASCO. Support Duties Coordinate closely with the Support team to ensure that marketing aligns with family feedback and resolves any identified issues using CRM tools for timely follow-up. Help refine internal processes related to both Marketing and Support teams, making use of CRM automation to streamline communication workflows. Other duties as assigned What You'll Gain: Creative Impact : Lead the development of content and strategies that directly enhance brand reputation. Professional Growth : Collaborate across teams and with external partners, gaining experience in public speaking, digital marketing, and event management. Meaningful Work : Be part of a mission-driven organization making a tangible difference for families. Be a key player in PASCO's continued success and help shape its future through innovative marketing and community engagement efforts. A strong candidate in this role has: Experience with digital marketing, content creation, and event coordination. Familiarity with Salesforce (highly preferred) and marketing automation tools. Strong organizational and time management skills with the ability to handle multiple projects simultaneously. Effective written communication skills with experience developing copy that aligns with brand voice. Experience building and maintaining community partnerships and executing public speaking engagements. Knowledge of Adobe Creative Cloud, Microsoft Office, and basic HTML for website management. Basic understanding of Search Engine Optimization (SEO). Excellent writing, editing, and proofreading skills. Excellent public speaking and presentation skills for community and event-based engagements. Physical or Other Requirements (with little or reasonable accommodation): Sedentary detailed work Sitting most of the time in front of a computer screen or paperwork. Walking and standing are required only occasionally (up to 1/3 of the time) Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Requires talking, hearing and detailed work with fingers, such as typing Requires close visual acuity to perform an activity such as: preparing and analyzing data and figures; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines (including inspection). Examples: Positions that require sitting at a desk talking on the telephone, or entering data or processing paperwork that require only occasional walking to meet with others or retrieve items of negligible weight. Community events detailed work The person in this role will need to lift/push/pull up to 50lbs on occasions for event set up and break down PAY 50,000 - 55,000 annually LOCATION/SCHEDULE: Hybrid working x2 days in office and x3 days remote PASCO is an Equal Opportunity Employer. We celebrate diversity of all kinds and are committed to creating an inclusive environment for all employees and clients that is free of harassment and discrimination.