Director of Communications & Marketing

POSITION TITLE : Director of Communications & Marketing LOCATION : Louisville, KY STATUS : Full Time, Salary, Exempt PROGRAM : External Relations REPORTS TO : Senior Director of External Relations INTRODUCTION : Volunteers of America Mid-States (VOA) is a non-profit organization spanning four states that creates positive change in the lives of individuals and communities through a ministry of service. We provide housing for families, veterans, and low-income seniors. We provide care and support for individuals with developmental disabilities, healing accountability that brings people together with restorative justice, and free HIV testing and education. When Volunteers of America was founded in 1896, "volunteer" referred to anyone who served others as a vocation through a commitment to a mission. Today, we are still staffed by paid, mission-driven professionals working to create positive change and build thriving communities. Flexibility, teamwork, and fun are some of the reasons our employees are proud to work at VOA We offer a comprehensive benefits package to employees who meet eligibility requirements. BENEFITS : Volunteers of America Mid-States, offers a rich and robust benefits package the supports a healthy work life balance, which include the following: Health and Wellness Employee Assistance Plans (EAP) Health and Wellness Program Medical Coverage Dental Coverage Vision Coverage Flexible Spending Account Health Spending Account Short Term Disability MetLife Legal Plans Financial Wellbeing Competitive Compensation Packages Life Insurance (company paid) 403b retirement plan with company fund matching Employee discounts Loan forgiveness options through federal programs (National Health Corp & Public Service Loan Forgiveness) All company paid benefits and paid time off effective day one Work Culture Commitment Committee Justice Committee Integrity Committee Compassion Committee DE&I Committee Retention Committee Training & Development VOA LEAD Program- Leadership Development Program VOA University - Staff Development VOA Academy - Clinical Training and Development JOB SUMMARY AND QUALIFICATIONS : The Director of Communications and Marketing position is based in Louisville and responsible for overseeing all internal & external communications within VOA and is charged with raising awareness of VOA in all the communities it serves in the 4 state region of KY, TN, WV and Clark and Floyd Counties in Indiana. This role will lead and develop a strategic vision to elevate the organization's brand, broaden its impact, and enhance its ability to attract resources. This role involves overseeing all aspects of communications, marketing, and public relations activities to strengthen the organizations visibility, credibility, and influence across target audiences. The Director will ensure consistent, compelling messaging that aligns with the organizations mission, values, and strategic priorities, and foster a storytelling culture that connects with stakeholders, funders, volunteers, and the communities served. This role is central to fostering relationships, sharing stories of impact, and strengthening the organizations reputation and reach. The Director will play a critical role in shaping the organizations identity and expanding its visibility to further its mission and enhance its growth potential. WHAT YOU SHOULD HAVE FOR THIS ROLE : The position requires a Bachelors degree in communications, journalism, marketing or a related field. 5 years of experience in copywriting, media, marketing, and/or public relations is required. Communications, fundraising and web content management experience is preferred and experience working on behalf of a non-profit or in an environment dependent on fund-raising is preferred. Prior experience with Microsoft Office, Sharepoint, Asana and Canva is preferred. RESPONSIBILITIES : 1. Strategic Planning & Leadership a. Develop, implement, and manage an integrated communications and marketing strategy that advances the organization's mission and supports long-term goals. b. Collaborate with senior leadership to align communications initiatives with programmatic, advocacy, and development objectives. c. Provide leadership, mentoring, and professional development to the communications team and coordinate with external agencies as needed. 2. Brand Management a. Uphold and enhance the organizations brand, ensuring consistency and coherence in all communications. b. Lead the creation of compelling storytelling narratives that connect the organizations work with its audiences, capturing the impact of its programs and services. 3. Content Development & Editorial Oversight a. Oversee content creation across digital and traditional channels, including website, newsletters, social media, blogs, and annual reports. b. Develop messaging guidelines and review all communications materials for alignment with organizational voice and values. 4. Media Relations a. Cultivate and manage relationships with media outlets, journalists, and influencers to secure coverage and broaden awareness of the organizations work. b. Act as a primary spokesperson when appropriate, and prepare leadership and program staff for media interactions and public speaking engagements. 5. Digital & Social Media Strategy a. Lead digital strategy, including website management, SEO, social media, email campaigns, and other digital marketing activities to maximize engagement and reach. b. Analyze performance data and refine strategies to improve audience engagement and conversion metrics. 6. Event Marketing & Promotions a. Coordinate marketing and communications support for events, campaigns, and initiatives, partnering with development and program teams to drive attendance, donations, and community engagement. b. Lead planning for annual reports, fundraising campaigns, and other promotional efforts that support organizational goals. 7. Stakeholder Engagement & Crisis Communications a. Design strategies to enhance engagement with donors, partners, volunteers, and other stakeholders. b. Develop and manage crisis communications plans, and respond to sensitive issues to protect the organizations reputation. 8. Measurement & Reporting a. Define and track key performance indicators (KPIs) for communications initiatives; report on ROI and impact of efforts. b. Regularly provide analytics and insights to inform and refine communications and marketing strategies. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.