E-Commerce Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Job TitleE-Commerce ManagerWorking at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Free medical coverage for employees* via the Health Investment Plan (HIP) PPOAn excellent retirement savings plan with a high employer contributionTuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The Opportunity This position works out of our Alameda, CA office in the Lingo Division. Meet Lingo, a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare, enabling consumers to take control of their own health.The E-commerce Manager will oversee our online sales and presence, managing the day-to-day operations of our e-commerce website. This role requires a blend of strategic planning and hands-on execution, ensuring our digital storefront delivers an exceptional customer experience and meets revenue goals.What You’ll Work On Support and implement e-commerce strategies to drive both short-term sales and long-term growth.Oversee the day-to-day management of the e-commerce site, ensuring content is up-to-date, products are accurately listed, and site performance is optimized.Regularly update online merchandising, promotions, and pricing to stay competitive.Enhance the online customer journey, focusing on seamless navigation, secure transactions, and optimized device compatibility.Coordinate with the marketing team to execute effective digital marketing campaigns including SEO, SEM, email marketing, and social media.Monitor key performance indicators (KPIs) such as traffic, conversion rates, sales, and abandonment rates.Utilize analytics tools to generate reports and provide data-driven recommendations for improvements.Work closely with the inventory and logistics teams to ensure stock availability and timely order fulfillment.Required QualificationsBachelor’s degree in Business Administration, Marketing, E-commerce, or a related field.Proven experience as an E-commerce Manager or similar role creating and implementing marketing campaigns and strategies to drive the salesStrong knowledge of e-commerce platforms – architecture, infrastructure as well as tech stack (e.g., Shopify, Magento, WooCommerce, etc.).Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics, Tableau, Looker) and digital marketing.Proficient in Content Management Systems and Digital Asset Management SystemsPreferred Qualifications Master’s degree preferred.Understanding of larger macro trends happening in the ecommerce industryUnderstanding of UX/UI principles, SEO, SEM, and e-commerce best practices.Excellent project management and organizational skills.Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.Apply Now* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at , on Facebook at , and on X @AbbottNews.The base pay for this position is $125,700.00 – $251,500.00. In specific locations, the pay range may vary from the range posted.Job SummaryJob number: 31099705Date posted : 2024-10-29Profession: MarketingEmployment type: Full time