Brand Manager III

• Lead digital content strategy across 12 brands with a hyper focus on ecommerce digital shelf content that drives discoverability and conversion
• Develop and execute digital content focusing on short- and long-term commercial success criteria and metrics; have ownership of the annual content calendar for each identified Client consumer health brand.
• Advance best-in-class digital shelf content for 5000+ individual Product Detail Pages, 12 Brand Stores for both Amazon/Walmart, and 12 Custom Landing Pages on Instacart.
• Manage a ***MM content agency budget, spend allocation, job approvals, and reconciliation in partnership with the Client finance/AP teams
• Manage a ***k content syndication budget for Salsify (Global managed contract), Syndigo (***k) and Acosta (***k) vendors; syndicating content and assets to 30+ retailers
• Lead digital content creation process with a team of agency partners and our brand marketing teams. Maturing and optimizing the creative production and content management processes to ensure the teams are making the most impact.
• Owns the organization and dissemination of all eCommerce assets or campaigns including individual asset level, PIM/DAM utilization, Salsify platform engagement and calendarization
• Direct and develop an Associate Manager of Digital Content and the internal graphic design team for ad hoc, project-based work.
• Define, monitor, and publish key performance metrics to measure efficiency and showcase successes and opportunities for improvement for content management initiatives. Track and report on content scorecard to inform business planning and budgeting
• Continuously seek feedback and champion cross-functional and cross-cultural relationships to strengthen digital content management strategy.
• Provides strategic leadership and tactical direction to the greater sales organization, inspiring peak performance and driving optimized results. Provide ongoing support of existing content, identify gaps and integrate SEO best practices
• Work directly with customer teams to educate and advise retailers on how to optimize their eCommerce platforms aProductst both product discovery and conversion as well as external traffic drivers to the Retailer platforms.
• Oversee maintenance of FAQs working closely with Consumer Care team to educate and empower the customer
• Accountable for continuous learning - understanding best practices, trends, methodologies, and technologies/platforms in an ever-changing landscape and lead upskilling of ecommerce content strategies through education of internal teams on what is new and how to win within the space
• Develop and implement content engagement strategies to exceed ratings and revenue goals