Digital Sales Manager

Job Type

Full-time

Description

The Daily Courier, Prescott's leading community newspaper, is seeking a dynamic and experienced Digital Sales Manager to join our team. This key role is responsible for driving digital revenue growth through the development and execution of innovative sales strategies tailored to mid-sized communities.

As the Digital Sales Manager, you will lead efforts to promote our digital advertising products, including display ads, social media marketing, and sponsored content. The ideal candidate has a proven track record of success in digital sales and a deep understanding of the needs and nuances of mid-sized community businesses.

Requirements

Key Responsibilities:

• Develop and implement digital sales strategies to drive revenue growth.
• Build and maintain strong relationships with local businesses and clients.
• Lead a team-oriented approach to sales, collaborating with internal departments.
• Monitor industry trends and adjust strategies to meet evolving market demands.

Qualifications:

• 3+ years of digital sales experience, ideally in a mid-sized market.
• Proven track record of meeting and exceeding sales targets.
• Strong communication, negotiation, and organizational skills.
• Team-oriented mindset with leadership capabilities.

Join us and help shape the future of local media in Prescott!

To excel as a Digital Sales Manager for The Daily Courier , a candidate would need to have expertise in digital marketing platforms, advertising solutions, and sales strategies specific to local markets. Here are the core knowledge areas and product familiarity required:
Essential Knowledge:

1. Digital Advertising - Understanding of various ad formats, including display ads, native ads, video ads, and programmatic advertising.
2. Social Media Marketing - Proficiency in leveraging platforms like Facebook, Instagram, and LinkedIn for business marketing, targeting, and ad campaigns, particularly for small to mid-sized businesses.
3. Search Engine Marketing (SEM) & SEO - Familiarity with pay-per-click (PPC) advertising, Google Ads, and search engine optimization principles to enhance visibility for local clients.
4. Audience Analytics - Knowledge of tools like Google Analytics, Facebook Insights, and other performance-tracking platforms to measure ad effectiveness, optimize campaigns, and report on KPIs.
5. Sales Strategy - Ability to create and adapt sales strategies to fit the unique needs of mid-sized communities, understanding the local business environment and seasonal trends.

Relevant Products & Services:

• Display Ads & Programmatic Buying - Local display advertising products, automated ad buying, and targeting capabilities.
• Social Media Ad Packages - Customized social media advertising options tailored to small businesses.
• Content Sponsorships & Native Advertising - Knowledge of branded content and sponsorship opportunities within local media.
• Email Marketing Campaigns - Familiarity with newsletter and email ad products for targeting subscribers.
• Digital Packages for Local Business - Bundling various digital services for local businesses (e.g., directory listings, reputation management, and special event coverage).

Soft Skills & Attributes:

• Consultative Sales Approach - Strong consultative sales ability to guide local businesses in selecting solutions.
• Relationship Building - Ability to forge and maintain relationships with clients, emphasizing value and return on investment.
• Community Focus - Understanding the unique characteristics and needs of Prescott's local community to align product offerings effectively.

A successful candidate would be proactive in staying updated on digital marketing trends and adapting product offerings to meet the changing digital landscape in local media.