The University of Texas at Arlington
Social Media Manager
The University of Texas at Arlington, Arlington, Texas, United States, 76000
Social Media Manager
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Please see Special Instructions for more details.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Posting Details
Position Information
Posting Number
S05887P
Position Title
Social Media Manager
UTSystem Title
Senior Communications Specialist
Department
Recruiting
Location
Arlington
Job Family
Admissions
Position Status
Full-time
Work Hours
Standard
Work Schedule
Monday through Friday; 8:00am – 5:00pm
Some evening and weekends required.
Open to
External and Internal
Salary
Salary is commensurate based on qualifications and relevant experience up to $62,999.
Duration
Funding expected to continue
Pay Basis
Monthly
Benefits Eligible
Yes
Benefits at UTA
We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php
University Information
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at
https://www.uta.edu/administration/president/strategic-plan/rise100
. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.
Job Summary
Responsible for developing, implementing, and managing our organization’s social media strategy to increase brand awareness, drive conversion efforts, and engage our target audience. Work closely with the marketing team to create compelling content, monitor social media channels, and analyze performance metrics to optimize our social media presence.
Essential Duties and Responsibilities
Develop a comprehensive social media strategy aligned with the organization’s goals and target audience.
Identify key social media platforms for our brand and create tailored strategies for each platform.
Create engaging, high-quality content for social media platforms, including written posts, images, videos, and infographics.
Curate relevant content from industry sources and user-generated content to share with our audience.
Build and nurture a strong online community by responding to comments, messages, and inquiries promptly and professionally.
Foster meaningful interactions with followers to increase brand loyalty and advocacy.
Plan and execute social media campaigns, including contests, giveaways, and promotions, to drive engagement and achieve campaign objectives.
Collaborate with internal teams to ensure campaign alignment with overall marketing initiatives.
Monitor social media channels for trends, feedback, and opportunities for engagement.
Track and analyze key performance metrics, such as reach, engagement, and conversion rates, to measure the effectiveness of social media efforts.
Prepare regular reports detailing insights and recommendations for optimization.
Keep abreast of the latest trends, technologies, and best practices in social media marketing.
Proactively identify emerging platforms and opportunities to enhance our social media strategy.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, or a related field with a minimum of three (3) years of proven experience as a social media manager in a similar role or eight (8) years of an equivalent combination of education and experience.
Preferred Qualifications
Master’s degree in Marketing, Communications, or a related field.
Experience in Higher Education Enrollment Management and Recruitment Marketing.
Knowledge, Skills and Abilities
In-depth knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok.
Proficiency in social media management tools and analytics platforms.
Expert written and verbal communication skills.
Creative thinker with a passion for storytelling and content creation.
Excellent interpersonal skills with the ability to engage with diverse audiences.
Analytical mindset with the ability to interpret data and draw actionable insights.
Ability to work independently and collaboratively in a fast-paced environment.
Flexibility to adapt to changing priorities and deadlines.
Other Requirements
Working Conditions
Special Conditions for Eligibility
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email
ADADocs@uta.edu
.
Posting Detail Information
Number of Vacancies
1
Open Until Filled
Minimum Number of References Required
3
Maximum Number of References Accepted
3
Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Requirement Questions
Required fields are indicated with an asterisk (*).
*What is the highest level of education attained?
GED
High School Diploma
Associate's Degree
Bachelor's Degree
Master's Degree
PhD or equivalent
*How many years of proven experience as a social media manager do you have?
None/Less than 1
1 to 2 years
3 to 4 years
5 or more years
*How many years of experience do you have in marketing related activities?
1 year or less
2 to 3 years
4 to 6 years
7 years or more
*How many years of experience do you have working in higher education?
None/less than 1 year
2 to 3 years
4 to 5 years
6 years or more
Documents Needed To Apply
Required Documents
Resume or CV
Cover/Interest Letter
Optional Documents
Media File
Portfolio or Work Samples
Work Samples
Relevant URL
Bookmark this Posting
Print Preview
|
Apply for this Job
Please see Special Instructions for more details.
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Posting Details
Position Information
Posting Number
S05887P
Position Title
Social Media Manager
UTSystem Title
Senior Communications Specialist
Department
Recruiting
Location
Arlington
Job Family
Admissions
Position Status
Full-time
Work Hours
Standard
Work Schedule
Monday through Friday; 8:00am – 5:00pm
Some evening and weekends required.
Open to
External and Internal
Salary
Salary is commensurate based on qualifications and relevant experience up to $62,999.
Duration
Funding expected to continue
Pay Basis
Monthly
Benefits Eligible
Yes
Benefits at UTA
We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits
To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php
University Information
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. UTA is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge through scholarship and creative work. The University is committed to providing access and ensuring student success, and to a culture of innovation, entrepreneurship, and commercialization of discoveries by our community of scholars. With an enrollment of more than 40,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution. UTA ranks No. 4 nationally in Military Times’ annual “Best for Vets: Colleges” list and is among the top 30 performers nationwide for promoting social mobility of its graduates (U.S. News & World Report, 2023). UTA is designated by the U.S. Department of Education as both a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and it has one of the top 5 most ethnically diverse undergraduate student bodies in the United States (U.S. News & World Report, 2023). Its approximately 270,000 alumni, including some who occupy leadership positions at many of the 24 Fortune 500 companies headquartered in North Texas, contribute to UTA’s $22.2 billion annual economic impact on Texas.
Furthermore, UTA is poised to experience widespread growth in the near future. The university recently launched the first phase of its RISE 100 initiative aimed at recruiting 100 new tenure-system faculty to amplify research standing and position UTA as a leader in key scholarly areas; more details are available at
https://www.uta.edu/administration/president/strategic-plan/rise100
. The successful candidate for this position will have the opportunity to join UTA during an exciting period of growth and contribute as the university broadens its impact.
Job Summary
Responsible for developing, implementing, and managing our organization’s social media strategy to increase brand awareness, drive conversion efforts, and engage our target audience. Work closely with the marketing team to create compelling content, monitor social media channels, and analyze performance metrics to optimize our social media presence.
Essential Duties and Responsibilities
Develop a comprehensive social media strategy aligned with the organization’s goals and target audience.
Identify key social media platforms for our brand and create tailored strategies for each platform.
Create engaging, high-quality content for social media platforms, including written posts, images, videos, and infographics.
Curate relevant content from industry sources and user-generated content to share with our audience.
Build and nurture a strong online community by responding to comments, messages, and inquiries promptly and professionally.
Foster meaningful interactions with followers to increase brand loyalty and advocacy.
Plan and execute social media campaigns, including contests, giveaways, and promotions, to drive engagement and achieve campaign objectives.
Collaborate with internal teams to ensure campaign alignment with overall marketing initiatives.
Monitor social media channels for trends, feedback, and opportunities for engagement.
Track and analyze key performance metrics, such as reach, engagement, and conversion rates, to measure the effectiveness of social media efforts.
Prepare regular reports detailing insights and recommendations for optimization.
Keep abreast of the latest trends, technologies, and best practices in social media marketing.
Proactively identify emerging platforms and opportunities to enhance our social media strategy.
Minimum Qualifications
Bachelor’s degree in Marketing, Communications, or a related field with a minimum of three (3) years of proven experience as a social media manager in a similar role or eight (8) years of an equivalent combination of education and experience.
Preferred Qualifications
Master’s degree in Marketing, Communications, or a related field.
Experience in Higher Education Enrollment Management and Recruitment Marketing.
Knowledge, Skills and Abilities
In-depth knowledge of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube and TikTok.
Proficiency in social media management tools and analytics platforms.
Expert written and verbal communication skills.
Creative thinker with a passion for storytelling and content creation.
Excellent interpersonal skills with the ability to engage with diverse audiences.
Analytical mindset with the ability to interpret data and draw actionable insights.
Ability to work independently and collaboratively in a fast-paced environment.
Flexibility to adapt to changing priorities and deadlines.
Other Requirements
Working Conditions
Special Conditions for Eligibility
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.
ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email
ADADocs@uta.edu
.
Posting Detail Information
Number of Vacancies
1
Open Until Filled
Minimum Number of References Required
3
Maximum Number of References Accepted
3
Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.
Requirement Questions
Required fields are indicated with an asterisk (*).
*What is the highest level of education attained?
GED
High School Diploma
Associate's Degree
Bachelor's Degree
Master's Degree
PhD or equivalent
*How many years of proven experience as a social media manager do you have?
None/Less than 1
1 to 2 years
3 to 4 years
5 or more years
*How many years of experience do you have in marketing related activities?
1 year or less
2 to 3 years
4 to 6 years
7 years or more
*How many years of experience do you have working in higher education?
None/less than 1 year
2 to 3 years
4 to 5 years
6 years or more
Documents Needed To Apply
Required Documents
Resume or CV
Cover/Interest Letter
Optional Documents
Media File
Portfolio or Work Samples
Work Samples
Relevant URL