L Oreal USA
Manager, Global Digital Strategy & Content Distribution, CeraVe DMI
L Oreal USA, Jersey City, New Jersey, United States, 07390
Job Title:
Manager, Global Digital Strategy & Content Distribution, CeraVe DMI
Reports to:
Global Director of Digital Strategy & Content Distribution
Division:
L'Oreal Dermatological Beauty Division
Location:
Jersey City, NJ with flexibility to move to Hudson Yards, NY in 2H 2025
Divisional Overview:
In the L'Oreal Dermatological Beauty Division, our purpose is to pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.
Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Skin Better Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
If you want to lead in innovation, technology, & research, and you care about collaborating with passionate colleagues, serving communities, & acting for the planet please join us!
CeraVe:
As the #1 Dermatologist-Recommended Skincare Brand in the U.S, CeraVe is a leader in mass medical skincare. At CeraVe, we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic and accessible skincare to every person in the world. CeraVe has grown by leaps and bounds and joined became a billionaire brand in sales. The brand has also been named by AdAge as one of the hottest brands in America in 2023. And, was featured among some of the hottest brands as it relates to Gen Z in a Business Insider article.
About the Role:
If you embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our CeraVe team. We are seeking a highly motivated and experienced Manager of Digital Content Strategy and Distribution to support the development and execution of our global digital marketing strategy surrounding tentpole moments for the CeraVe's face and body moisturizer portfolio. This role is crucial for driving continued growth across social share of voice, brand love and global sales. You will be a key player in shaping our brand's online presence and ensuring our content reaches the right audience at the right time, maximizing impact and driving measurable results. This position requires a deep understanding of the digital landscape, strong leadership skills, and a passion for digital trends & storytelling.
Key Responsibilities: Develop and implement compelling
digital
content strategies:
Transform consumer, digital, and dermatological insights into compelling CeraVe content across all platforms, ensuring 360 campaign integration and global relevance among mature and growing markets. It will be your job to design and execute campaigns, in partnership with your manager, that address all stages of the digital marketing funnel, from awareness to conversion. This role requires strong collaboration skills to partner with internal digital team members, global marketing, local marketing and global medical teams, among other key internal stakeholders, to ensure synergy and efficiency across all consumer touchpoints. Digital expert storyteller:
Must Have strong pulse on digital trends and social conversation with an aptitude to translate into the CeraVe brand voice & universe. Hunger to drive CeraVe's platform innovation with a curiosity to explore and integrate new and innovative digital platforms into broader digital strategies to engage with target audiences. Serve as a digital marketing expert, providing guidance and counsel to cross-functional teams (marketing, medical, and country teams) on developing tentpoles, always-on and congress initiatives that effectively support CeraVe's core business and product launches. Agency Management:
Oversee and manage relationships with external digital agencies, including selection of new agencies as needed. Drive day-to-day operations and ensure alignment with overall brand objectives and campaign timelines. Must be experienced in developing effective creative briefs and providing creative feedback. Data Analysis and implementation Reporting:
Gather and analyze digital campaign performance, providing regular reports on key metrics both internal and on competitors. Utilize data insights to optimize campaigns and ensure maximum ROI. Asset Management:
ensure that all assets are on OPERA - L'Oral digital asset manager platform, in a well-organized manor prior to campaign release. Global Collaboration:
Work closely with international teams, across both mature and growing markets, to implement global campaigns and ensure consistent brand messaging. Who You Are:
A proven leader with a strong track record of success in developing digital marketing strategies. A strategic thinker with a passion for innovation and a deep understanding of the ever-evolving digital landscape. An excellent communicator and collaborator, with excellent oral and written skills who can build strong relationships with internal and external stakeholders. An established multi-tasker who is able to prioritize and manage time effectively and able to balance competing demands in a fast paced environment. A data-driven decision maker, comfortable analyzing performance metrics and using insights to optimize campaigns. KPI reporting/analysis experience is required. A proactive problem-solver with a can-do attitude and a results-oriented approach. A confident presenter who enjoys selling-in campaign strategies and creative to key stakeholders. Preferred Qualifications:
Communicates and interacts effectively (written and oral) - listens with intent, actively networks Acts with Human Sensitivity - demonstrates respect (i.e. adapts behavior to respect different personalities), enriches team dynamic Demonstrates Entrepreneurship and agility- takes initiative, focuses on consumer Prioritization & Organizational Skills As an integral part of our culture at L'Oral, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oral products as well as VIP Access to L'Oral's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $114,800 -$163,600 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oral's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oral, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
Manager, Global Digital Strategy & Content Distribution, CeraVe DMI
Reports to:
Global Director of Digital Strategy & Content Distribution
Division:
L'Oreal Dermatological Beauty Division
Location:
Jersey City, NJ with flexibility to move to Hudson Yards, NY in 2H 2025
Divisional Overview:
In the L'Oreal Dermatological Beauty Division, our purpose is to pioneer health and beauty to give the world life changing and sustainable dermatological solutions for all.
Our brands (CeraVe, SkinCeuticals, La Roche Posay, Vichy and Skin Better Science) lead the way in skincare innovation, offering safe and effective products and services that deliver on their promises. We invest heavily in research and development, and co-create our products with health professionals, scientists, and the 90,000 dermatologists we serve around the world. We also design connected beauty experiences, harnessing intelligent technologies to empower people to take control of their skin health.
If you want to lead in innovation, technology, & research, and you care about collaborating with passionate colleagues, serving communities, & acting for the planet please join us!
CeraVe:
As the #1 Dermatologist-Recommended Skincare Brand in the U.S, CeraVe is a leader in mass medical skincare. At CeraVe, we believe that everyone has a right to healthy skin and are on a mission to provide therapeutic and accessible skincare to every person in the world. CeraVe has grown by leaps and bounds and joined became a billionaire brand in sales. The brand has also been named by AdAge as one of the hottest brands in America in 2023. And, was featured among some of the hottest brands as it relates to Gen Z in a Business Insider article.
About the Role:
If you embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our CeraVe team. We are seeking a highly motivated and experienced Manager of Digital Content Strategy and Distribution to support the development and execution of our global digital marketing strategy surrounding tentpole moments for the CeraVe's face and body moisturizer portfolio. This role is crucial for driving continued growth across social share of voice, brand love and global sales. You will be a key player in shaping our brand's online presence and ensuring our content reaches the right audience at the right time, maximizing impact and driving measurable results. This position requires a deep understanding of the digital landscape, strong leadership skills, and a passion for digital trends & storytelling.
Key Responsibilities: Develop and implement compelling
digital
content strategies:
Transform consumer, digital, and dermatological insights into compelling CeraVe content across all platforms, ensuring 360 campaign integration and global relevance among mature and growing markets. It will be your job to design and execute campaigns, in partnership with your manager, that address all stages of the digital marketing funnel, from awareness to conversion. This role requires strong collaboration skills to partner with internal digital team members, global marketing, local marketing and global medical teams, among other key internal stakeholders, to ensure synergy and efficiency across all consumer touchpoints. Digital expert storyteller:
Must Have strong pulse on digital trends and social conversation with an aptitude to translate into the CeraVe brand voice & universe. Hunger to drive CeraVe's platform innovation with a curiosity to explore and integrate new and innovative digital platforms into broader digital strategies to engage with target audiences. Serve as a digital marketing expert, providing guidance and counsel to cross-functional teams (marketing, medical, and country teams) on developing tentpoles, always-on and congress initiatives that effectively support CeraVe's core business and product launches. Agency Management:
Oversee and manage relationships with external digital agencies, including selection of new agencies as needed. Drive day-to-day operations and ensure alignment with overall brand objectives and campaign timelines. Must be experienced in developing effective creative briefs and providing creative feedback. Data Analysis and implementation Reporting:
Gather and analyze digital campaign performance, providing regular reports on key metrics both internal and on competitors. Utilize data insights to optimize campaigns and ensure maximum ROI. Asset Management:
ensure that all assets are on OPERA - L'Oral digital asset manager platform, in a well-organized manor prior to campaign release. Global Collaboration:
Work closely with international teams, across both mature and growing markets, to implement global campaigns and ensure consistent brand messaging. Who You Are:
A proven leader with a strong track record of success in developing digital marketing strategies. A strategic thinker with a passion for innovation and a deep understanding of the ever-evolving digital landscape. An excellent communicator and collaborator, with excellent oral and written skills who can build strong relationships with internal and external stakeholders. An established multi-tasker who is able to prioritize and manage time effectively and able to balance competing demands in a fast paced environment. A data-driven decision maker, comfortable analyzing performance metrics and using insights to optimize campaigns. KPI reporting/analysis experience is required. A proactive problem-solver with a can-do attitude and a results-oriented approach. A confident presenter who enjoys selling-in campaign strategies and creative to key stakeholders. Preferred Qualifications:
Communicates and interacts effectively (written and oral) - listens with intent, actively networks Acts with Human Sensitivity - demonstrates respect (i.e. adapts behavior to respect different personalities), enriches team dynamic Demonstrates Entrepreneurship and agility- takes initiative, focuses on consumer Prioritization & Organizational Skills As an integral part of our culture at L'Oral, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oral products as well as VIP Access to L'Oral's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range: $114,800 -$163,600 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L'Oral's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oral, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.