Head of Experiential Marketing

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale. Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same. The Role

Square is looking for a creative and strategic

Head of Experiential Marketing

for the US. In this role, you will revitalize Square’s experiential marketing function, leading a talented team to develop creative B2B experiential activations that increase awareness, engagement, and growth. We are looking for an experienced leader with a unique blend of strategic vision, creativity, and operational excellence, who can build impactful, data-driven experiences across a diverse portfolio of trade, brand, local, and partner events. You have a background in B2B experiential marketing within a matrixed organization, a data-informed approach, lots of hands-on event experience, and a passion for team leadership. You are collaborative, and comfortable navigating a growth-oriented environment. You will report into the Head of Integrated Marketing for the US. You Will

Experiential Marketing Strategy & Innovation:

Lead the development of experiential marketing strategies for Square’s GTM programs. Identify new formats, technologies, and channels to create memorable experiences that differentiate Square and create meaningful engagement across the funnel. Strategic Event Planning:

Manage a diverse portfolio of B2B experiential programming, including trade shows, partner events, sales activations, local community events, and industry summits. Influencer Strategy:

Create a tailored cultural and influencer event strategy that aligns with our brand’s goals, audience(s), and values to tap into relevant conversations, trends, and events to promote our value propositions and messaging. Pre & Post Event Content:

Create a playbook for pre & post event content to drive connection with Square at the event(s) and engagement post event(s). Measurement & Optimization:

Partner with analytics teams to measure event impact on ROI, brand metrics, and pipeline growth. Use insights to refine strategies, improve execution, and report results to executives. Leadership & Team Development:

Act as a strategic advisor to senior partners across Sales, Account Management, Partnerships, and Marketing, aligning on long-term goals while leading a team of 4-5 experiential marketing managers. Agency, Vendor, and Budget Management:

Oversee vendors, agencies, and budgets, managing contracts, expenses, and cost-saving strategies to maximize ROI while ensuring quality and improving collaboration. Product Placement Strategy:

Lead product placement program to increase awareness and visibility for Square. This includes managing in-kind sponsorships and sourcing paid opportunities with featured storyline placements. Market Insights & Research:

Partner with agencies and research teams to identify trends and opportunities through market and competitive analysis. Use insights to guide strategy and innovation in experiential marketing. You Have

12+ years of experiential or B2B event marketing, including 5+ years in a leadership role Experience building scalable, data-driven experiential programs Expertise in planning tailored B2B enterprise events for high-priority upmarket accounts Strong skills in performance measurement, KPI setting, and reporting on event ROI Experience with building relationships to influence stakeholders, drive alignment, and foster cross-functional collaboration Experience managing agencies and vendors, optimizing partnerships for creativity and efficiency Experience mentoring and developing teams to foster innovation and growth Willingness to travel up to 20%.

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