Assistant Athletic Director - Marketing, Sales & Fan Experience

About UMass Amherst UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts, and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region. Job Summary Assistant Athletic Director - Marketing, Sales & Fan Experience oversees the athletic promotions, sales, fan experience, and marketing unit including ensuring the maintenance and adherence to the philosophies and regulations of the Conference, NCAA, and University and compliance with all federal, state, university laws. This position creates individual ticket programs and promotions, group sales strategies, advertising campaigns and community programs designed to increase attendance and revenue at UMass Athletic events with a specific emphasis on football, men's basketball, women's basketball, hockey and men's lacrosse. The Assistant AD enhances and directs game presentations at all athletic events and is responsible for all community outreach activities for UMass Athletics. Essential Functions Creates and executes comprehensive marketing strategies for the Athletic department that focuses on increasing attendance at all UMass Athletic contests with a specific emphasis on maximizing ticket sales for all current ticketed sports (i.e. football, men's basketball, women's basketball, hockey and men's lacrosse). Leads, directs and manages all aspects of game operations and entertainment for UMass Athletic events. Directs and implements all aspects of the community outreach program aimed at creating a positive image for UMass Athletics in the campus and civic communities. Oversee the cheerleading program. Works with the Communications, Creative Services, Academics, Compliance and Business units to be sure marketing plans are executed in accordance with each units' responsibility. Keeps abreast of current trends and developments in the field through publications, seminars, and conferences. Responsible for strict adherence to NCAA, conference, and University rules and regulations. Other Functions Performs other duties as assigned. Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) Bachelor's degree in Sports Management, Athletic Administration, Business Administration, Marketing or related field. Four years' experience in athletic marketing. Familiarity with marketing and database ticketing systems, publications, word processing, desktop publishing and spreadsheets. Previous management and supervisory experience. Strong interpersonal, communication, and organizational skills. Ability to establish and maintain effective working relations with various constituencies. Ability to work effectively with diverse user groups. Knowledge of NCAA rules and regulations. Ability to work a varied schedule including nights and weekends. Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure) Experience in Division I intercollegiate marketing or sales with a professional sport organization. Physical Demands/Working Conditions Typical office environment activity. Work Schedule Monday - Friday, 8:30am - 5:00pm, but hours may vary based on the demands of the position. Evenings and weekends may be required depending on the demands of the position. Salary Information Level 28 PSU Hiring Ranges Special Instructions to Applicants Along with the application, please submit a resume. References will be checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.

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