Campaign Manager, Global Campaigns, Training & Certification

Description At AWS, we are committed to supporting the workforce of the future, helping millions of people grow their technical skills. The AWS Marketing team is looking for a Campaign Manager to own the creation, execution, and optimization of integrated marketing campaigns for Training and Certification. In this key role, you will be responsible for the overall strategy, creative development, implementation and optimization of Global Campaigns that deliver business priority goals and objectives. The ideal candidate will have a proven track record working with cross-functional teams and managing multiple high-profile marketing projects simultaneously. They have a mind that is equal parts creative and analytical, providing strategic solutions to business problems, as well as being passionate about owning programs, testing and learning, and driving conversions to hit goals. This key team member should have excellent interpersonal skills, and written communication skills, in order to be able to tell a campaign story that resonates with our core audiences. In addition, the role requires the ability to analyze campaign effectiveness and optimize continuously. Key job responsibilities Own development and optimization of integrated marketing campaigns helping organizations to get their people trained and certified. Work across a dynamic ecosystem of stakeholders to define, develop, and implement integrated campaign strategies. Work with subject matter experts to optimize campaign messaging based on audience type and interest area. Manage program budget with accountability for campaign return on investment (ROI). Partner with our paid media team to deploy campaigns across paid social, paid search, and display ads. Partner with external agencies in support of campaign asset creation and execution. Clear, consistent, and frequent communication with stakeholder teams to outline strategy, tactics, goals, and performance for campaigns. A day in the life The Self-Service Growth and Training (SSG&T) team creates and executes innovative marketing strategies that attract new and existing customers to learn about and increase AWS usage. The Global Campaigns team within SSG&T runs campaigns and programs designed to help train and nurture prospects and customers and to motivate them to get AWS Certified. About the team AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services. Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Why AWS Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud. Inclusive Team Culture Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Basic Qualifications 4+ years of professional non-internship marketing experience Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Experience using data and metrics to measure impact and determine improvements Experience with marketing strategies in online and mobile channels Preferred Qualifications Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation Experience with A/B testing, especially around audience segmentation and targeting Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.