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INCPG

Brand Innovation Manager, Food

INCPG, Austin, TX, United States

Job Title: Brand Innovation Manager

Company is a dynamic and forward-thinking leader in the food sector, committed to delivering innovative and high-quality products that resonate with consumers. We are currently seeking a creative and strategic-minded professional to join our team as a Brand Innovation Manager.

Responsibilities:

  1. Product Conceptualization and Development:

    • Lead the ideation and development of new and innovative products within the food category.
    • Collaborate cross-functionally with R&D, marketing, and other teams to ensure seamless product execution.

  2. Market Analysis and Trend Identification:

    • Stay abreast of industry trends and consumer preferences related to food innovation.
    • Conduct market research to identify white spaces and opportunities for brand differentiation.

  3. Brand Strategy and Positioning:

    • Develop and execute brand strategies that align with company goals and resonate with the target audience.
    • Contribute to the development of the brand positioning, messaging, and overall brand architecture.

  4. Collaboration with Culinary and R&D Teams:

    • Work closely with culinary and R&D teams to translate innovative concepts into feasible and scalable product solutions.
    • Provide input on flavor profiles, ingredients, and packaging design.

  5. Project Management:

    • Drive end-to-end project management of brand innovation initiatives, ensuring timely delivery and successful implementation.
    • Monitor project budgets and timelines to meet business objectives.

  6. Cross-Functional Collaboration:

    • Collaborate with marketing, sales, and operations teams to integrate brand innovation strategies into overall business plans.
    • Communicate effectively with internal stakeholders to gather input and insights.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Food Science, or a related field. MBA is a plus.
  • Proven experience 3-5 years in brand innovation, product development, or a related role within the food industry.
  • Strong understanding of market trends, consumer behavior, and competitive landscape.
  • Exceptional project management and organizational skills.
  • Creative thinker with the ability to turn ideas into actionable strategies.
  • Excellent communication and interpersonal skills.

If you are a passionate and creative individual with a proven track record in brand innovation within the food sector, we invite you to join our team and contribute to our exciting journey of delivering cutting-edge products to the market.