Inovalon
Marketing Campaign Manager
Inovalon, Canonsburg, Pennsylvania, United States, 15317
Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Overview:
The Marketing Campaign Manager applies strategic and imaginative thinking to contribute to the development and delivery of marketing programs and campaigns across all business units. Working in close collaboration with Product Marketing and other key stakeholders, the Marketing Campaign Manager will leverage their knowledge of an array of digital and traditional marketing methods to design and deliver campaigns to achieve the desired outcomes and corporate marketing OKRs and KPIs.
Duties and Responsibilities:
Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
Planning and strategizing: The MarketingCampaignManager is responsible for developing and implementing marketing strategies that meet the goals of the organization.
Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth.
Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, and effective collaboration with other team members.
Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stays within the allocated budget while still achieving the desired results.
Effectively organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing,Content Hub, Corporate Comms, Social and other related functions.
Think creatively to develop innovative ideas to attract and retain customers.
Monitor the progress of all assigned campaigns, making adjustments as needed.
Analyze campaign data to evaluate its effectiveness and identify areas for improvement.
Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
Compile and provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information.
Understand, monitor and report on campaign KPIs and other performance metrics that measure achievement of business unit goals.
Effectively analyze data, interpret marketing trends, and make informed decisions based on the analysis.
Demonstrate adaptability to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies.
Maintain compliance with Inovalon's policies, procedures and mission statement;
Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.
Job Requirements:
Minimum three years ofexperience in building and administration of marketing campaigns or programs;
Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads, DemandBase, TechTarget or other like software/marketing platforms
Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word;
Excellent oral and written communication skills;
High energy, enthusiasm, and initiative;
Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.
Education:
Bachelor's degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.
Physical Demands and Work Environment:
Sedentary work (i.e., sitting for long periods of time);
Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
Subject to inside environmental conditions; and
Travel for this position will be up to 5% domestically.
Inovalon Offers a Competitive Salary and Benefits Package
In addition to the base compensation, this position may be eligible for performance-based incentives.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That's why Inovalon offers a valuable benefits packagewith a wide range of choices to meet associate needs. Base Compensation Range $59,400—$80,000 USD
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply regardless. Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles.
By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.
Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.
The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.
To review the legal requirements, including all labor law posters, please visit this link
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare's greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Overview:
The Marketing Campaign Manager applies strategic and imaginative thinking to contribute to the development and delivery of marketing programs and campaigns across all business units. Working in close collaboration with Product Marketing and other key stakeholders, the Marketing Campaign Manager will leverage their knowledge of an array of digital and traditional marketing methods to design and deliver campaigns to achieve the desired outcomes and corporate marketing OKRs and KPIs.
Duties and Responsibilities:
Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
Planning and strategizing: The MarketingCampaignManager is responsible for developing and implementing marketing strategies that meet the goals of the organization.
Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth.
Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, and effective collaboration with other team members.
Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stays within the allocated budget while still achieving the desired results.
Effectively organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing,Content Hub, Corporate Comms, Social and other related functions.
Think creatively to develop innovative ideas to attract and retain customers.
Monitor the progress of all assigned campaigns, making adjustments as needed.
Analyze campaign data to evaluate its effectiveness and identify areas for improvement.
Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
Compile and provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information.
Understand, monitor and report on campaign KPIs and other performance metrics that measure achievement of business unit goals.
Effectively analyze data, interpret marketing trends, and make informed decisions based on the analysis.
Demonstrate adaptability to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies.
Maintain compliance with Inovalon's policies, procedures and mission statement;
Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.
Job Requirements:
Minimum three years ofexperience in building and administration of marketing campaigns or programs;
Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads, DemandBase, TechTarget or other like software/marketing platforms
Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word;
Excellent oral and written communication skills;
High energy, enthusiasm, and initiative;
Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.
Education:
Bachelor's degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.
Physical Demands and Work Environment:
Sedentary work (i.e., sitting for long periods of time);
Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
Subject to inside environmental conditions; and
Travel for this position will be up to 5% domestically.
Inovalon Offers a Competitive Salary and Benefits Package
In addition to the base compensation, this position may be eligible for performance-based incentives.
The actual base pay offered may vary depending on multiple factors including, but not limited to, job-related knowledge/skills, experience, business needs, geographical location, and internal equity. At Inovalon, it is not typical for an individual to be hired at or near the top end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.
Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That's why Inovalon offers a valuable benefits packagewith a wide range of choices to meet associate needs. Base Compensation Range $59,400—$80,000 USD
Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications listed in a job description. If you don't meet every qualification listed but are excited about our mission and the work described, we encourage you to apply regardless. Inovalon is most interested in finding the best candidate for the job and you may be just the right person for this or other roles.
By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.
Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.
The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.
To review the legal requirements, including all labor law posters, please visit this link