Vice President Director, Connections Strategy (Freelance)

Company Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. Overview As VP/Director, Connections Strategy , your comprehensive media and marketing expertise will be essential to providing strategic leadership on key client engagements. Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity. Responsibilities Day-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes: Analyzing a variety of data-centric resources to develop powerful insights into consumers' media consumption and behavior that fuel decision-making and guide the development of a coherent and effective connections plan Mapping consumer experience journeys to identify high impact moments for brands to connect Crafting stories based on how consumers are interacting with their devices and other technology to reveal how brands can better connect with their consumers Partnering with relationship leads, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals Identifying opportunities to leverage marketing technology and data throughout the communications plan Leading the evolution and ongoing management of a connections toolkit – a consistent approach to connections strategy outputs Qualifications This crucial role requires a depth of expertise (10-12 years), including a track record of impactful work experience and professional ingenuity – which means you are: A digital media-savvy marketer and passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration A proven track record in leveraging audience segmentation to build customer strategies A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drive strategic communications planning and implementation A cross-channel thinker with working knowledge of media, who is adept at innovative channel selection and role definition that creates the synergy between conceptual ideas and the possibilities of execution A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with all levels of the agency and its partners An approachable manager with a strong history of team oversight and talent development; known for an ability to coach, educate and grow junior talent An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change Got what it takes? We’d love to hear from you. Additional Information Digitas is an equal opportunity employer. Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliancepublicis.com. All your information will be kept confidential according to EEO guidelines.