WW Partner Communications Manager

Marcom is the creatively-led global team that oversees Apples consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences. The Partner Communications Manager leads the marketing communications strategy, planning, and execution for Apple products and services in the Partner (indirect) channel. This team drives the development of partner journeys, campaigns, and creative with some of the biggest brands around the world, shaping how Apple shows up within every touchpoint in the partners space, including all advertising, physical and digital environments. Description The Partner Communications Manager is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners, whilst upholding the integrity of the Apple brand. Key responsibilities include: Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partners brands, commercial priorities, market trends, and challenges. Work across the global organization to understand both macro and comms trends for Apple products and services. Synthesize learnings into insights to drive optimization of future advertising, digital, and in-store efforts, internally and externally with partners. Work with Global (Geo) Partner Communications teams around the world to identify and develop partner strategies and communication plans, including advertising, digital channels, and the partners owned marketing channels in-store and online. Develop and drive global processes, across Apple products and services, to improve the quality and effectiveness of the partner work as well as the efficiency of the path to get there. Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, Small & Medium Businesses and Enterprise Resellers, Media Content Providers, and more. Inspire and contribute to the large global network of Geo Partner Communications Managers, sharing best practices, learnings, and case studies. International travel may be required 3-4 times per year. Minimum Qualifications 8 years experience in marketing communications. Experience in brand communications - from strategy to execution to analysis of results. Preferred Qualifications Experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand. Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward. Ability to delve deeply into a partners business, marketing strategy, and consumer insights, to understand challenges and find opportunities, both in B2C and B2B. Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey. Proven expertise in CRM strategies and customer segmentation based on behavior, purchase history, and demographics to personalize marketing and communication efforts. Understanding of customer lifecycle management and retention strategies. Passion and eagerness to drive thoughtful strategy, build innovative communication plans and develop great creative and integrated campaigns. Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead. You can confidently build rapport, credibility and influence across multiple stakeholders in a highly matrixed organization. Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners. Bachelors degree, MBA or advanced business degree. Additional Requirements At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $179,000 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apples discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apples Employee Stock Purchase Plan. Youll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation, and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant. J-18808-Ljbffr