Tbwa Chiat/Day Inc
Vice President/Senior Director, Marketing, Marketplace North Bethesda, MD, Lexin
Tbwa Chiat/Day Inc, Bethesda, Maryland, us, 20811
Vice President/Senior Director, Marketing, Marketplace
North Bethesda, MD, Lexington, KY or Remote Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. As the Vice President/Senior Director, Marketing, Marketplace, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and product adoption. You will lead a team of marketing professionals and work closely with product management, sales, and other departments to ensure alignment with the company's overall business goals. Responsibilities Develop and execute comprehensive marketing strategies that align with Xometry’s marketplace division’s overall business objectives. Lead a team of marketing professionals, providing guidance, mentorship, and training. Work heavily with Marketing Shared Services teams on marketing execution and analysis. Develop and maintain acquisition and retention strategies to attract new users to Xometry and drive repurchase and LTV among existing users. Manage and optimize marketing campaigns across various channels, including traditional media, digital marketing, public relations, and events. Own brand equity and messaging strategy for the large and fast-growing Xometry brand. Develop messages and marketing campaigns around Xometry’s overall benefits, prototyping and production services, encompassing all services (CNC machining, 3D printing, injection molding, sheet cutting/laser cutting, sheet metal fabrication, tube bending/cutting, die casting, extrusion, stamping). Work with the brand, content/email, and performance marketing teams to develop assets that drive visibility and purchase intent for the brand. These channels include but are not limited to paid search, SEO, content, video, programmatic, trade press advertising, and more. Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Collaborate with sales, product and other departments to ensure a seamless customer experience. Develop and execute product marketing strategies that support product launches, positioning, and messaging. Conduct market research to understand customer needs and preferences. Create compelling product positioning, messaging, and value propositions. Develop sales enablement materials, such as product presentations, demos, and case studies. Collaborate with product management to define product roadmaps and features. Support sales teams by providing product training and sales tools. Qualifications Bachelor's degree in marketing, business, or a related field. 10+ years of experience in marketing, with at least 5 years in a leadership role. Past experience working in a two-sided marketplace is heavily preferred. Proven track record of driving brand awareness, customer acquisition, and product adoption. Strong understanding of traditional and digital marketing channels. Experience with product marketing, including product positioning, messaging, and launch strategies. Excellent analytical and problem-solving skills. Strong leadership and management skills. Ability to work effectively in a fast-paced, collaborative environment. Familiarity with data-driven marketing and attribution modeling. Experience with A/B testing and optimization. Strong understanding of customer journey mapping and marketing funnel analysis heavily preferred. Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Are you currently located in the United States? * Select... Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B, TN1 visa status) * Select... How soon would you be available to start? * Select... What are your desired base salary expectations? * Select... U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? (select one) Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (select one) Select... Are you a veteran or active member of the United States Armed Forces? (select one) Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Xometry’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
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North Bethesda, MD, Lexington, KY or Remote Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. As the Vice President/Senior Director, Marketing, Marketplace, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer acquisition, and product adoption. You will lead a team of marketing professionals and work closely with product management, sales, and other departments to ensure alignment with the company's overall business goals. Responsibilities Develop and execute comprehensive marketing strategies that align with Xometry’s marketplace division’s overall business objectives. Lead a team of marketing professionals, providing guidance, mentorship, and training. Work heavily with Marketing Shared Services teams on marketing execution and analysis. Develop and maintain acquisition and retention strategies to attract new users to Xometry and drive repurchase and LTV among existing users. Manage and optimize marketing campaigns across various channels, including traditional media, digital marketing, public relations, and events. Own brand equity and messaging strategy for the large and fast-growing Xometry brand. Develop messages and marketing campaigns around Xometry’s overall benefits, prototyping and production services, encompassing all services (CNC machining, 3D printing, injection molding, sheet cutting/laser cutting, sheet metal fabrication, tube bending/cutting, die casting, extrusion, stamping). Work with the brand, content/email, and performance marketing teams to develop assets that drive visibility and purchase intent for the brand. These channels include but are not limited to paid search, SEO, content, video, programmatic, trade press advertising, and more. Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns. Collaborate with sales, product and other departments to ensure a seamless customer experience. Develop and execute product marketing strategies that support product launches, positioning, and messaging. Conduct market research to understand customer needs and preferences. Create compelling product positioning, messaging, and value propositions. Develop sales enablement materials, such as product presentations, demos, and case studies. Collaborate with product management to define product roadmaps and features. Support sales teams by providing product training and sales tools. Qualifications Bachelor's degree in marketing, business, or a related field. 10+ years of experience in marketing, with at least 5 years in a leadership role. Past experience working in a two-sided marketplace is heavily preferred. Proven track record of driving brand awareness, customer acquisition, and product adoption. Strong understanding of traditional and digital marketing channels. Experience with product marketing, including product positioning, messaging, and launch strategies. Excellent analytical and problem-solving skills. Strong leadership and management skills. Ability to work effectively in a fast-paced, collaborative environment. Familiarity with data-driven marketing and attribution modeling. Experience with A/B testing and optimization. Strong understanding of customer journey mapping and marketing funnel analysis heavily preferred. Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Are you currently located in the United States? * Select... Are you legally authorized to work in the United States? * Select... Will you now or in the future require sponsorship for employment visa status (e.g., H-1B, TN1 visa status) * Select... How soon would you be available to start? * Select... What are your desired base salary expectations? * Select... U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? (select one) Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (select one) Select... Are you a veteran or active member of the United States Armed Forces? (select one) Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Xometry’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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